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Strategy & Structure - Doing It Right, And How You'd Know

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Given as part of the UXStrat Conference in Boulder, Colorado on September 9, 2014.

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Strategy & Structure - Doing It Right, And How You'd Know

  1. ! ! &Doing It Right, And How You’d Know Presented at UXSTRAT 2014 by Dan Klyn ! Strategy! Structure
  2. $111,000,000
  3. TACTICS
  4. ! ! S T St+ =
  5. What’s A Good Structure? 
 @admstielstra
  6. Photo: Melissa Mahoney “There is no right way.”
  7. ! ! Difference In Scale ! DIFFERENCE IN KIND
  8. Product Training Calendar Toolsfor Students ArticleLibrary Activitiesfor Students Struggling ReadingCenter Glossaryof LiteraryTerms HowtoWritea TermPaper Student Handout-WhyUse Referencevs.Google CitingInformation fromGale Databases Field(e.g. Automotive& Trucking) Field(e.g. Automotive& Trucking) SelectYour Product... Help Resources Can'tfindwhatyou'relookingfor?>> Product Record(3.x) DatabaseTitle Lists Core Reference Titles Conventions Schedule News,Social Networks,& eNewsletters (2.4.3.1) Connecting withLibrary& Research Cataloging Service HowtoMarket YourLibrary Website Widgets LiteraryIndex MARC Records (2.4.2.8) Trials,Tours,& Webinars Product Marketing Material Database Icons|Logos (2.4.2.2.1) Marketing Material Free Resources LibrarySupport Material "Monthly Events" Grants Curriculum Correlations Conventions Schedule News,social networks,& eNewsletters Connecting withSchool LessonPlans (2.2.3.1) K-12 Teachers Forum Trials,Tours, &Webinars Database TitleLists Free Downloads SchoolSupport Material (2.2.3) LiteraryIndex Library Cataloging Service E-Newsletter Sign-uppage E-Newsletter Archives Field/Category (2.4.x) Discipline (2.4.x.x) Course (2.4.x.x.x) Topic (2.4.x.x.x.x) Field/Category (2.2.x) Discipline (2.2.x.x) Course (2.2.x.x.x) Topic (2.2.x.x.x.x) Field/Category (2.3.x) Discipline (2.3.x.x) Course (2.3.x.x.x) Topic (2.3.x.x.x.x) ProductTypeBrand LibraryType (Library& ResearchOnly) Role (Schoolsonly) ifcat ifcat Author ifca &R Conventions Schedule News,social networks,& eNewsletters Consultative Services Healthcare Facilities Corporate Automotive Innovative Online Services Author's Corner Professional SupportMaterial Salons&Spas Conventions Schedule News,social networks,& eNewsletters Connecting with Professional E-Newsletter Sign-uppage E-Newsletter Sign-uppage E-Newsletter Sign-uppage New& Noteworthy News& Announcements General PromotionArea Additional Results& Resources Compare Products Window (2.6) Search Results(2.4- Search) Search Results(2.2- Search) Search Results(2.3- Search) E D E G DD DDD EE EEE CourseMaster Aplia CengageNow DietAnalysis Plus Enhanced Insitefor Composition Enhanced Webassign iLRN OWL SAM SpeechStudio Product Training Calendar CengageCourse CourseCare CourseMate Engagement Tracker Interactive Teachingand LearningTools Integrated eBook Course360 (4.1.0) Outcomes Assessment Interactivity Customization OurServices FAQ CustomSolutions CustomPrint CustomDigital Custom Course Development Enterprise? TeamUp AboutUs MeettheTeam Testimonials Requesta Consultation Upcoming Events Services& Solutions (4.0) CompuTaught EducationToGo NetLearning GVRL (5.x-a) Digita Collecti (5.x-d Search(2.5) oolsfor tudents ArticleLibrary Activitiesfor Students Struggling ReadingCenter Glossaryof LiteraryTerms HowtoWritea TermPaper Student Handout-WhyUse Referencevs.Google CitingInformation fromGale Databases AwardWinners What'sNew SpecialOffers Featured Partners Overview RE:sources Blog Free Downloads Testimonials Promoteyour eBooks Request MARC Records Requesta FreeTrial Field(e.g. Automotive& Trucking) Field(e.g. Automotive& Trucking) SelectYour Product... Professional (2.3.0) Help Resources Can'tfindwhatyou'relookingfor?>> CengageBrain SchoolsPlus ifcatalog=Schools Product Record(3.x) <<(filteredbycatalog) Library& Research (2.4.0) Purchase,Rent,Access(OutofScope) Product&Topic Sites(5.0) Higher Education Library& Reseach Schools Career& Professional DatabaseTitle Lists Core Reference Titles Cataloging Service HowtoMarket YourLibrary Website Widgets MARC Records (2.4.2.8) Trials,Tours,& Webinars Product Marketing Material Database Icons|Logos (2.4.2.2.1) Marketing Material Free Resources LibrarySupport Material "Monthly Events" rants urriculum rrelations sonPlans 2.2.3.1) tabase tleLists Free wnloads LibraryPlus Field/Category (2.4.x) Discipline (2.4.x.x) Course (2.4.x.x.x) Topic (2.4.x.x.x.x) Field/Category (2.3.x) Discipline (2.3.x.x) Course (2.3.x.x.x) Topic (2.3.x.x.x.x) ProductTypeBrand LibraryType (Library& ResearchOnly) Role (Schoolsonly) ifcatalog=Library&Research ifcatalog=HigherEducation &Role=Student Author Consultative Services Healthcare Facilities Corporate Automotive Innovative Online Services Author's Corner Professional SupportMaterial Salons&Spas OnlineLearning Professional& Course Development Engagement& Assessment ByMarket New& Noteworthy News& Announcements General PromotionArea Additional Results& Resources Compare Products Window (2.6) Search Results(2.4- Search) Search Results(2.3- Search) InContext (5.x-b) Experience theInterface Explorethe Features Seethe Benefits GettheFAQs About Upgrading Reviewthe Products Watchan Overview Registerfora FreeTrial View Marketing Toolkit Downloads Testimonials& Feedback BiographyIn Context CanadaIn Context ScienceIn Context Opposing ViewpointsIn Context Student ResourcesIn Context U.S.HistoryIn Context WorldHistoryIn Context Automotive& TruckTechnology (5.x-c) Electronic Solutions JackErjavec Scolarship Custom Solutions AutoTeam DATO Today's Technician Series Conference Dates CourseGuide (pdf) EmailSign-Up Resources F E G H H I J ExampleSites.Therecouldbehundreds. (OutofScope) DD DD EE CC CourseMaster Aplia CengageNow DietAnalysis Plus Enhanced Insitefor Composition Enhanced Webassign iLRN OWL SAM SpeechStudio CengageCourse CourseCare CourseMate Engagement Tracker Interactive Teachingand LearningTools Integrated eBook (4.1.0) Outcomes Assessment Interactivity Customization OurServices FAQ CustomSolutions CustomPrint CustomDigital Custom Course Development Enterprise? 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(OutofScope) CourseMaster Aplia CengageNow DietAnalysis Plus Enhanced Insitefor Composition Enhanced Webassign iLRN OWL SAM SpeechStudio CengageCourse CourseCare CourseMate Engagement Tracker Interactive Teachingand LearningTools Integrated eBook Course360 (4.1.0) Outcomes Assessment Interactivity Customization OurServices FAQ CustomSolutions CustomPrint CustomDigital Custom Course Development Enterprise? TeamUp AboutUs MeettheTeam Testimonials Requesta Consultation Upcoming Events Services& Solutions (4.0) CompuTaught EducationToGo NetLearning GVRL (5.x-a) Digital Collections (5.x-d) AwardWinners What'sNew SpecialOffers Featured Partners Overview RE:sources Blog Free Downloads Testimonials Promoteyour eBooks Request MARC Records Requesta FreeTrial Partners Collections Support BySubject ByAreaof Interest ByLanguage ByName ByMedium Business Partners Partner Libraries Conferences Technical Support ContactaGale Rep CengageBrain Product Record(3.x) Purchase,Rent,Access(OutofScope) Overview Product&Topic Sites(5.0) Higher Education Library& Reseach Schools Career& Professional ifcatalog=HigherEducation OnlineLearning Professional& Course Development Engagement& Assessment ByMarketInContext (5.x-b) Experience theInterface Explorethe Features Seethe Benefits GettheFAQs About Upgrading Reviewthe Products Watchan Overview Registerfora FreeTrial View Marketing Toolkit Downloads Testimonials& Feedback BiographyIn Context CanadaIn Context ScienceIn Context Opposing ViewpointsIn Context Student ResourcesIn Context U.S.HistoryIn Context WorldHistoryIn Context Automotive& TruckTechnology (5.x-c) Electronic Solutions JackErjavec Scolarship Custom Solutions AutoTeam DATO Today's Technician Series Conference Dates CourseGuide (pdf) EmailSign-Up Resources H H I J (OutofScope)
  9. Steps Toward 
 Good 
 Structure
  10. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
  11. Service Acquire
  12. Acquire Service Optimize Innovate Now Future Engagement Conversion
  13. http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
  14. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
  15. AGREEMENT > CONSENSUS
  16. 2. Control Meaning IA Cats illustration by Emily Marcks
  17. 1989
  18. 1989
  19. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
  20. Learning from Las Vegas 1972
  21. 3. Dumb Models
  22. Rhetorical > Pictorial
  23. Flat Drill-Down Pancake Consistent Exhaustive Dimensional See Across Tasty Cakes Articulated Meaningful ͢ shopping* * * shopping quoting rentals quoting requesting customrentals us us *custom *
  24. Workplace Home MotorVehicle Workplace Distracted Driving First Aid Rx Teen Driving
  25. Learning from Las Vegas 1972 4. Structural Vocabulary
  26. @lukew
  27. Learning from Las Vegas 1972
  28. Learning from Las Vegas 1972
  29. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic NationalCenterforAtmosphericResearch
  30. DECORATED SHED Chautauqua Auditorium Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
  31. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
  32. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
  33. INTENT MEANING ! STRUCTURE
  34. 1. Mapped Intentions 2. Controlled Meaning 3. Dumb Models 4. Structural Vocabulary
  35. ! ! t/y! @UNDRSTNDNG @DANKLYN understandinggroup.com

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