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Strategy & Structure for U-M Commmunicators' Forum

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Strategy & Structure for U-M Commmunicators' Forum

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Slides from a presentation I gave remotely at U-M's Communicators' Forum in Ann Arbor on January 29, 2015.

Audio recording: https://soundcloud.com/dan-klyn/strategy-structure-from-communicators-forum-at-university-of-michigan

Slides from a presentation I gave remotely at U-M's Communicators' Forum in Ann Arbor on January 29, 2015.

Audio recording: https://soundcloud.com/dan-klyn/strategy-structure-from-communicators-forum-at-university-of-michigan

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Strategy & Structure for U-M Commmunicators' Forum

  1. Facilitated by Lisa Rudgers STRATEGY & STRUCTURE: DOING IT RIGHT AND HOW YOU'D KNOW DAN KLYN Information Architect and Co-Founder of The Understanding Group
  2. &Structure Strategy Doing It Right, And How You’d Know
  3. Peter Martell/AFP/Getty Images 1 50
  4. 40
  5. design
  6. architecture
  7. 1989
  8. 1987
  9. - Jared Spool Design is the rendering of intent. “
  10. 1989 $111,000,000
  11. $7,500,000 2014
  12. 1963 “Sleeper” by Woody Allen © United Artists 1973
  13. 1963 “I wanted the shape of it to sing an unencumbered song” image: https://www.linkedin.com/in/digijeff
  14. 1962 “Always design a thing by considering it in its next larger context”
  15. https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa 1962 1963
  16. What Is Good Structure?
  17. TACTICS
  18. STRATEGY ⎬
  19. STRATEGY
  20. PLACES MADE OF INFORMATION
  21. Photo: Melissa Mahoney “There is no right way.”
  22. http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations 1894
  23. 1899
  24. 1165
  25. 100
  26. Toward Good Structure4
  27. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
  28. A map is not the territory it represents, but, if correct, it has a similar structure to the territory, which accounts for its usefulness. Korzybski
  29. Service Acquire!Acquire
  30. Acquire Service Optimize Innovate Now Future Engagement Conversion
  31. Intention Map
  32. Intention Map
  33. Intention Map
  34. Intention Map
  35. Intention Map
  36. Intention Map
  37. Intention Map
  38. INTENT STRUCTURE
  39. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
  40. http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
  41. 1959
  42. 1959 1955
  43. CarltonOaksLutheranChurch,SanDiegoUSA. RobertDesLauriers(1960) ChapelleNotreDameduHaut,Ronchamp,France. LeCorbusier(1950-1955)
  44. 2. Arrange for Meaning
  45. 1989
  46. 1989
  47. Changed Arrangement = Changed Meaning
  48. Changed Adjacencies = Changed Meaning
  49. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
  50. MEANING STRUCTURE INTENT
  51. 3. Dumb Models
  52. 2001
  53. Rhetorical > Pictorial
  54. shopping* * * shopping quoting rentals quoting requesting customrentals us us * custom *
  55. 4. Structural Vocabulary
  56. @lukew
  57. 1972
  58. 1972
  59. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic DUC
  60. 1959 2011
  61. 1959
  62. 1959
  63. 2003
  64. DECORATED SHED Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Pretty In Front Inconsistent Looks Cheap “Boring” Expedient
  65. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
  66. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
  67. Complexity and Contradiction
  68. TENT MEANING STRUCTURE
  69. Space < Place
  70. Product < Experience
  71. Minimally viable
  72. MAXIMALLY VALUABLE © LASZLO BALOGH
  73. 1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary
  74. Q & A

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