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Is A Difference In Scale A Difference In Kind?

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Slides from a presentation I got to give at the UX Strategy Forum conference in Tokyo

Published in: Design
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Is A Difference In Scale A Difference In Kind?

  1. 1. difference in scalealso a differenceinkind ?My Neighbor Totoro fan art created by user cyd84 on minitokyo.net is a
  2. 2. Photo from Library of Congress Detroit Publishing Collection, Call Number LC-D4-3320
  3. 3. Copyright Embassy Pictures 1984 CLIENT TEAM
  4. 4. Copyright Embassy Pictures 1984 DESIGNER
  5. 5. Copyright Embassy Pictures 1984
  6. 6. Copyright Embassy Pictures 1984
  7. 7. Copyright Embassy Pictures 1984
  8. 8. Image Credit: Wikimedia Commons
  9. 9. Copyright Embassy Pictures 1984
  10. 10. Copyright Embassy Pictures 1984
  11. 11. D D D D DISCOVER DESIGN DEVELOP DEPLOY
  12. 12. Copyright Embassy Pictures 1984 D D D DISCOVER DESIGN DEVELOP DEPLOY D
  13. 13. Image Credit: Embassy Pictures, © 1984
  14. 14. INSTEAD OF THE TRUTH THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
  15. 15. Photograph of Louis Kahn from Louis Kahn – The Power of Architecture exhibition at the Design Museum in London, UK 2014 A man should not take the program and simply give it to the client as though he were filling a doctor's prescription. 1968
  16. 16. PRESCRIPTION
  17. 17. PROGRAM
  18. 18. BACKWARD FROM THE PROBLEM Sketches by Louis I Kahn from Aalto, LeCorbusier, Kahn and Soleri (1964)
  19. 19. WHAT BEFORE HOW Photograph from the collection of Richard Saul Wurman
  20. 20. United States Of America by Joao Santos from the Noun Project
  21. 21. COINCIDENTALLY… Client A 12 months Site-Wide Redesign Broad Re-imagining 12 months Client B Responsive “Site Update” Strategic Repositioning
  22. 22. COINCIDENTALLY… 2 months 16% of original budget 3 months 23% of original budget Client A Client B Site-Wide Redesign Broad Re-imagining Responsive “Site Update” Strategic Repositioning
  23. 23. Copyright Embassy Pictures 1984
  24. 24. Copyright Embassy Pictures 1984 Truth-seeking as prerequisite to problem solving
  25. 25. @lukew
  26. 26. STRUCTURAL DESIGN VOCABULARY “comparable clusters of concepts about a design option” - Daniel O’Neil
  27. 27. GENERAL STRUCTURAL DESIGN VOCABULARIES • Venturi & Scott Brown • Hobbs
  28. 28. Venturi + Scott Brown
  29. 29. 1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
  30. 30. 1959 Photograph of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Dan Klyn
  31. 31. 1959 Drawing of Michigan State Medical Society Building -- Minoru Yamasaki 1959 by Michael Nÿkamp http://mkn-design.com
  32. 32. DUCK Integral Ornament Innovative Revolutionary Original Pretty All Around Advanced Technology Looks Expensive “Interesting” Heroic
  33. 33. LEARNING FROM DUCKS • Amplifies Meaning • Can Become a Joke When Shrunk
  34. 34. 1972 From Learning from Las Vegas, by Robert Venturi, Denise Scott Brown and Steven Izenour. Copyright MIT Press, 1972
  35. 35. 1950* Photograph by Bruce Walker FAIA, * precise date of project is unknown.
  36. 36. Applied Ornament Evocative Evolutionary Ordinary Conventional Pretty In Front Inconsistent Looks Cheap “Boring” Expedient DECORATED SHED
  37. 37. LEARNING FROM SHEDS • Less Risky than Ducks • Increased Dependence on Excellence in Implementation and Maintenance
  38. 38. Ephemera from Pruitt Igoe development by Flickr user Michael Allen. 1955
  39. 39. Hobbs
  40. 40. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
  41. 41. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 A discussion about how these two things relate.
  42. 42. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The one thing is more important, or there’s more of one thing, in relation to the other thing.
  43. 43. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The one is a sub-set of the other, and is of central importance to the latter.
  44. 44. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The one is a sub-set of the other but is not core, just a part.
  45. 45. From Star Wars, by George Lucas 1977 That’s no moon…
  46. 46. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The two things are related however the smaller exists or has presence beyond the larger.
  47. 47. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The two things are related, the smaller is not a part of the larger, exists or has presence be- Yond the larger and is further away in relevance or importance to the conversation.
  48. 48. From The Design Behind The Design Behind The Design, by Jason Hobbs 2014 The two things are not directly related but are part of the same discussion.
  49. 49. LEARNING FROM HOBBS • Spatial Grammar • Geometric Primitives
  50. 50. Copyright Embassy Pictures 1984
  51. 51. CONTEXTUAL STRUCTURAL DESIGN VOCABULARY • Balcony • Silos
  52. 52. balcony
  53. 53. silos
  54. 54. ありがとう @undrstndng http://understandinggroup.com

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