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14.
INSTEAD OF THE TRUTH
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS
HAS BEEN TO FIND A SOLUTION
15.
Photograph of Louis Kahn from Louis Kahn – The Power of Architecture exhibition at the Design Museum in London, UK 2014
A man should not take the program
and simply give it to the client
as though he were filling
a doctor's prescription.
1968
18.
BACKWARD
FROM THE
PROBLEM
Sketches by Louis I Kahn from Aalto, LeCorbusier, Kahn and Soleri (1964)
19.
WHAT
BEFORE
HOW
Photograph from the collection of Richard Saul Wurman
20.
United States Of America by Joao Santos from the Noun Project
21.
COINCIDENTALLY…
Client A
12 months
Site-Wide Redesign
Broad Re-imagining
12 months
Client B
Responsive “Site Update”
Strategic Repositioning
22.
COINCIDENTALLY…
2 months
16% of original budget
3 months
23% of original budget
Client A Client B
Site-Wide Redesign
Broad Re-imagining
Responsive “Site Update”
Strategic Repositioning
40.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
41.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
A discussion about how these two things relate.
42.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one thing is more important, or there’s more of one thing, in relation to the other thing.
43.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one is a sub-set of the other, and is of central importance to the latter.
44.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The one is a sub-set of the other but is not core, just a part.
45.
From Star Wars, by George Lucas 1977
That’s no moon…
46.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are related however the smaller exists or has presence beyond the larger.
47.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are related, the smaller is not a part of the larger, exists or has presence be-
Yond the larger and is further away in relevance or importance to the conversation.
48.
From The Design Behind The Design Behind The Design, by Jason Hobbs 2014
The two things are not directly related but are part of the same discussion.
49.
LEARNING FROM HOBBS
• Spatial Grammar
• Geometric Primitives