Bill Holsinger-Robinson!
Dan Klyn !
+!
DECIDING

more than this

A captivating
experience.
News brings the beautiful
editorial layouts and
typography of print to the
screen. Enjoy interactive and
engaging stories, rich with
photo galleries, videos, and
animation. Content is
optimized for both iPhone and
iPad, so you’ll have a great
reading experience no matter
which device you’re using.

“ There needs to be a place…
One place:
One complete thought around music…

@davidpetersimon!

places represent
architecture’s share in
truth

the classic,
pervasive
seduction to
designers is to
find a solution
instead of
the truth
Richard Saul Wurman

v

@Paul Warchol

never
delegate
under-
standing
Charles Eames

problem

truth
problem

sometimes it’s
necessary to go
a long distance
out of the way in
order to come
back a short
distance
correctly
Edward Albee

…the map is not
the territory it
represents, but,
if correct,
it has a similar
structure to the
territory, which
accounts for its
usefulness
Alfred Korzybski

durable
useful
delightful
Vitrivius, circa 15 BCE, “rediscovered in 1414 CE

service acquire

service acquire

service acquire

service acquire

experts beginners
desktop mobile
acquire
innovate
service
optimize

150X/DAY
40HRS/MO
@davidpetersimon!

going beyond function
durable truth is hard
averages aren’t durable
consensus is often a con
durable agreement is
complex & contradictory
heterogeneity helps

THANK