1.
Bill Holsinger-Robinson!
Dan Klyn !
+!
DECIDING

2.
more than this

3.
A captivating
experience.
News brings the beautiful
editorial layouts and
typography of print to the
screen. Enjoy interactive and
engaging stories, rich with
photo galleries, videos, and
animation. Content is
optimized for both iPhone and
iPad, so you’ll have a great
reading experience no matter
which device you’re using.

4.
“ There needs to be a place…
One place:
One complete thought around music…

5.
@davidpetersimon!

6.
places represent
architecture’s share in
truth

7.
the classic,
pervasive
seduction to
designers is to
find a solution
instead of
the truth
Richard Saul Wurman

8.
v

9.
@Paul Warchol

10.
never
delegate
under-
standing
Charles Eames

11.
problem

12.
truth
problem

13.
sometimes it’s
necessary to go
a long distance
out of the way in
order to come
back a short
distance
correctly
Edward Albee

14.
…the map is not
the territory it
represents, but,
if correct,
it has a similar
structure to the
territory, which
accounts for its
usefulness
Alfred Korzybski

15.
durable
useful
delightful
Vitrivius, circa 15 BCE, “rediscovered in 1414 CE

16.
service acquire

17.
service acquire

18.
service acquire

19.
service acquire

20.
experts beginners
desktop mobile
acquire
innovate
service
optimize

21.
150X/DAY
40HRS/MO
@davidpetersimon!

22.
going beyond function
durable truth is hard
averages aren’t durable
consensus is often a con
durable agreement is
complex & contradictory
heterogeneity helps

23.
THANK