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17.
1962
West elevation blueprint drawing of TWA Flight Center at JFK Airport in New York City by Eero Saaranen
ALWAYS DESIGN A THING
BY CONSIDERING IT
IN ITS NEXT LARGER CONTEXT
Eliel Saaranen
18.
Vintage postcard depicting the TWA Flight Center at JFK Airport in New York City by Eero Saaranen
1962
20.
1972
WHAT IS GOOD
STRUCTURE?Nakagin Capsule Tower by Kisho Kurokawa. Photograph by pictureTYO on Flickr
21.
Nakagin Capsule Tower renderings from SciArcTokyo
TACTICS
22.
Nakagin Capsule Tower renderings from SciArcTokyo
STRATEGY
23.
Richard Saul Wurman Photograph by Melissa Mahoney
THERE IS NO
RIGHT WAY
Richard Saul Wurman
24.
Richard Saul Wurman Photograph by Melissa Mahoney
Richard Saul Wurman
25.
1894
Santler Dog Cart, the earliest British-made automobile. Photograph by Martin Godwin for The Guardian.
26.
1899
Horsey Horseless, early American-made automobile. Illustration from TIME magazine online,
http://content.time.com/time/specials/2007/article/0,28804,1658545_1657686,00.html
27.
1397
Kinkaku-ji Temple, Kyoto. Photo from California State University at Fullerton
http://nsm.fullerton.edu/usuzcpse/extensions/rokgallery/44-kinkakuji-temple-kyoto
28.
607
Horyu Gakumonji in Ikaruga, Nara Prefecture, Japan. Photo from Wikimedia Commons.
29.
TOWARD
GOOD
STRUCTURE
St. Francis de Sales Church in Muskegon, Michigan by Marcel Breuer. Photo by Dan Klyn
30.
MAPPED INTENTIONS
An “Elephant Path” from the back cover of Jan-Dirk van der Burg’s book Olifantenpaadjes
http://www.amazon.com/Desire-Lines-Olifantenpaadjes-Jan-Dirk-Burg/dp/908176070X
31.
MAPPED INTENTIONS
Desire Lines in Detriot by Sweet Juniper
http://www.sweet-juniper.com/2009/06/streets-with-no-name.html
32.
Alfred Korzybski
THE MAP IS NOT THE TERRITORY,
BUT IF CORRECT, IT HAS A SIMILAR STRUCTURE
WHICH ACCOUNTS FOR ITS USEFULNESS
42.
Photo of Richard Saul Wurman for LOOK Magazine by Joel Baldwin
1971
Richard Saul Wurman
THE CLASSIC,
PERVASIVE
SEDUCTION TO
DESIGNERS HAS BEEN
TO FIND A SOLUTION
INSTEAD OF THE
TRUTH
48.
A captivating experience.
News brings the beautiful editorial layouts
and typography of print to the screen. Enjoy
interactive and engaging stories, rich with
photo galleries, videos, and animation.
Content is optimized for both iPhone and
iPad, so you’ll have a great reading
experience no matter which device you’re
using.
CHANGED ARRANGEMENT =
CHANGED EXPERIENCE
49.
“The Structural Integrity of Meaning Across Contexts”
- Jorge Arango
50.
1972
Analysis of all of the words on advertising billboard signs along the Las Vegas “strip” in 1969, in Learning From Las Vegas ,
Venturi, Scott Brown and Izenour, Published by MIT Press, Cambridge