The Power Of Coca-Cola

The Power Of Coca-Cola
c) Critically evaluate the relationship between culture, politics, power and motivation that enables
teams and organisations to succeed providing justified recommendations. (13 marks) Culture Coca–
Cola Company has learned every culture is different. Coca–Cola Company has started to sell the
product to Indian when 1950 until 1977. In 1977, the company closes up operations when the
government starts seizing corporate assets. When 1993, Coca–Cola Company returned to India
market. The company found that all the well–honed marketing strategies were not getting effectively
done in India. The Coca–Cola Company was tried to find and keep the talented employees. ... Show
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In 1971, people gathered from around the world and they sing together "I'd Like to Buy the World a
Coke". This was also a partial view of the Company's future. In 1988, Coca–Cola Company was
confirmed by Landor & Associates as the best–known trademark in the world. The original taste of
the Coca–Cola product let the customer have deep feeling and loyalties had more than just a normal
soft drink. In 1982, Coca–Cola Company brings consumers with the refreshing product of every
lifestyle. Coca–Cola Company was introducing Diet Coke. This is the first extension of the
trademarks of Coca–Cola Company. New soft drinks are the most successful become the top low–
calorie soft drink. From Small Beginnings Coca–Cola Company was begun in 1920. Coca–Cola
Company was operating more than 200 countries. The product was nearly 450 brands produced by
the company. Coca–Cola Company can be successful by using the simple formula. There were
provided a moment of refreshment for a very small amount of money. This can be a billion times a
day. Coca–Cola company more than the other product has brought pleasure to thirsty consumers
around the
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The Success Of Coca Cola
The iconic Coca Cola soft drink has been a consumer favorite since 1886, thanks to its creator Dr.
John Pemberton. For 129 years, Coca Cola has flourished into a success in the business world. It is
the largest beverage company, today, sold in over 200 countries today. There are several reasons for
Coca Cola's success in the business world.
Rather than only working in the here and now, the company of Coca Cola envisions successful
prospects. Besides providing quality drinks to people, the company strives for greatness through
certain actions and values in hopes of benefiting themselves and consumers. The company
emphasizes friendliness with one of its main objective, which is to inspire happiness among people.
The other objectives include ... Show more content on Helpwriting.net ...
Thanks to Coca Cola's president, Robert Woodruff in the 1920s, the way the iconic drink would be
served changed drastically: originally only served from a soda fountain, the soft drink is now
conveniently purchased in a bottle. The transformation of the bottle's shape and material is the result
of technological advances and the result of adapting to convenience and consumer interests.
Advertisements in the form of calendars, television commercials, posters, and jingles are examples
of great public relations. In need of an increase in product demand during the winter of the 1920s,
the company created the iconic photo of Santa Claus and the polar bear; like a jingle, when one sees
these advertisements, he or she will immediately associate it with Coca Cola beverages.
Sponsorships are another large public relations program. For 87 years, Coca Cola has been a large
sponsor for the Olympics as well as many sporting events such as NASCAR, FIFA, NBA, among
others. Environmental protection is another factor for the company's success. Initiative towards
saving our environment is appealing to a large population of the world, which is why Coca Cola has
taken action in sustainability. By focusing on conserving water, using energy efficient technology,
helping and working alongside farmers, as well as recycling and recovering recyclable materials,
Coca Cola can better serve their consumers by bettering their

The Pepsi Of Coca Cola
Many beverages have been produced and manufactured over time, but there has never been a drink
that makes your mouth water as your hear the pop of the bottle opening, a drink that bubbles in your
mouth as you drink it, a drink that has an even richer history and more efficient company than any
other. This drink is "French Wine Cola." At least that is what John Stith Pemberton, the creator of
Coca–Cola, called it before his bookkeeper, Frank Robinson, suggested the now famous name
Coca–Cola(Library of Congress). Robinson also suggested adding the slogan, "delicious and
refreshing," to all of Coke's ads. Coca–Cola is a beverage that has been successful for many
years.Though most people would tell you Coca–Cola is just a drink, it is more than just a soft drink.
Coke, created by a man who lived in Columbus, Ga, started out as a medicine, has a unique
bottling,and is a very interesting piece of history as a business and as a soft–drink. Coca–Cola was
created by a pharmacist who lived in Columbus, Ga. Pembertons address was 1017 Third Avenue
Columbus, Ga. John Pemberton, born in Knoxville, Ga in 1831, was the genius behind the creation.
(Coca–Company.com). He then moved to Rome, Georgia and spent most of his childhood there
(Today in Georgia History). He went to the College of Herbal Medicine in Macon, and then to a
pharmacy school in Philadelphia. (Today in Georgia History). Pemberton received his medical
degree at age nineteen (Library of Congress). Pemberton served on the Third

Coca Cola Structure
Introduction 3 Coca cola's Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission,
Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and
Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15
Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing
Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational
Culture 21 Organizational Technology 21 Organizational Transformations 22 Decision Making 23
Managing Conflicts, Power and Politics 24
––––––––––––––––––––––––––––––––––––––––––––––––– Introduction The Coca–Cola Company
is a beverage ... Show more content on Helpwriting.net ...
Tab was Coca–Cola 's first attempt to develop a diet soft drink, using saccharin as a sugar substitute.
Introduced in 1963, the product is still sold today, however its sales have dwindled since the
introduction of Diet Coke. The Coca–Cola Company also produces a number of other soft drinks
including Fanta and Sprite. Fanta 's origins date back to World War II when Max Keith, who
managed Coca–Cola 's operations in Germany during the war, wanted to make money from Nazi
Germany but did not want the negative publicity. Keith resorted to producing a different soft drink,
Fanta, which proved to be a hit, and when Coke took over again after the war, it adopted the Fanta
brand as well. The German Fanta Klare Zitrone ("Clear Lemon Fanta") variety became Sprite,
another of the company 's bestsellers and its response to 7 Up. During the 1990s, the company
responded to the growing consumer interest in healthy beverages by introducing several new non–
carbonated beverage brands. These included Minute Maid Juices to Go, PowerAde sports beverage,
flavoured tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among
others. In 2001, Minute Maid division launched the Simply Orange brand of

Coca-Cola CSR
Mrs. Betsy Ching
The Coca–Cola Company
I
ERCBA211
Mrs. Betsy Ching
ERCBA211
Contents
Executive Summary
II
Introduction
1
1. Stakeholders
2
2. Triple Bottom Line
4
2.1 Financial
4

2.2 Social
5
2.3 Environment
6
2.3.1 Energy Efficiency and Climate Protection
6
2.3.2 Sustainable Packaging
6
2.3.3 Recycling
7
3. Corporate Social Responsibility
8
3.1 Ethical CSR
8
3.2 Altruistic CSR
8
3.3 Strategic CSR
9
4. Company's Success
11
Conclusion
13
References

14
Appendices
16
I
Mrs. Betsy Ching
ERCBA211
Executive Summary
The Coca–Cola Company is the most ... Show more content on Helpwriting.net ...
(Coca–Cola
Enterprises, CRS report 13/14, 2013)
Every single stakeholder has different contributions or interests towards the company, for instance:
Shareholders: Most of the shareholders in The Coca–Cola Company are investors who interest to
invest in a long term. It is caused by the company revenue, which in the long term has always been
increasing constantly. Hence, their stock price also increases accordingly to the growth of the
company.
Employees: The Coca–Cola company is a major global power company where the employee
collaboration,
contribution
and
enthusiasm
is
an
essential
environmental factor that maintains and facilitates productivity, growth, and development. Each
employee is responsible for maintaining a work environment that reflects mutual respect, equality
and absolutely no discrimination.
Customers: Coca–Cola distribution and target market is somewhat diverse, but mostly towards
young people and emphasizing densely populated areas. Coca–Cola appears everywhere, from bars,

restaurants, from small to large retailers, from the
2
Mrs. Betsy Ching
ERCBA211
street to the alley just to mention some.
Communities: Coca–Cola implements and strategically invests in the community, by way of
complement to the nonprofit environmental organizations. For example, one of the activity's goals is
to

The Marketing Of Coca Cola
Over the years Coca–Cola has produced thousands of advertisements, appealing to the different
senses. Along with trying to maintain a broad enough audience, to become the number one soda
producer in the world. Starting with the vintage advertisment from 1886, when prohibition laws
were being to be passed. This advertisement was placed near drink fountains, and convenience
stores where coca–cola was sold in bottles. The second advertisement was published in May 2015,
currently circulating inside of the Netherlands. Both of the advertisements attempt to appeal to
everyone and anyone, who are in search of personal happiness. Regardless of the century gap,
Coca–cola claims to be the drink that produces happiness and relief from the ecosocial problems
experienced throughout everyday life. Inside of the vintage Coca–cola advertisement, is a section of
imperialistic columns. Containing the brand name in circa 1860 calligraphy, followed by additional
imperialistic flare details. Centered in the advertisement is a direct statement from the company "Is a
delightful palatable" "Healthful" separated with a fleur de lis, followed by beverage, men, ladies all
in extra bold. Thus stressing that the drink is the best choice for both men and ladies. A key
difference is the classifications of primary target audiences for men, such as business, professional,
students, wheelmen, and athletes. While for women, it is "ladies when thirsty weary despondent", a
much broader audience. The

COCA COLA
History The first company that conducted its operation in the soft drink industry was Coca–Cola.
They brought a new revolution in the history of the world. Coca–Cola is the most popular and
biggest–selling soft drink in history, as well as the best–known product in the world. Coca–Cola
invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca–Cola ' was
suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca–Cola in the
flowing script that is famous today. Coca–Cola was first sold at a soda fountain by mixing Coca–
Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first
year, sales of Coca–Cola averaged nine drinks a day, adding up to total ... Show more content on
Helpwriting.net ...
It owns and markets a range of nonalcoholic sparkling beverage brands, which includes Coca–Cola,
Diet Coke, Fanta and Sprite. In September 2012, it acquired approximately 50% equity in Aujan
Industries ' beverage business. In January 2013, Sacramento Coca–Cola Bottling Company
announced that it had been acquired by the Company. Effective February 22, 2013, Coca–Cola Co
acquired interest in Fresh Trading Ltd. Effective February 22, 2013, Coca–Cola Co acquired interest
in Fresh Trading Ltd.
Product Description
Current product line of coca cola not only now limited in the soft drink it has more than 25 products
in its product line. Some of well–known products are describing bellow–
Coca–Cola On May 8, 2011, Coca–Cola celebrated its 125thanniversary. Created in 1886 in Atlanta,
Georgia, by Dr. John S. Pemberton, Coca–Cola was first offered as a fountain beverage at Jacob 's
Pharmacy by mixing Coca–Cola syrup with carbonated water.
Coca–Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in
every state and territory in the United States. In 1899, The Coca–Cola Company began franchised
bottling operations in the United States.
Coca–Cola might owe its origins to the United States, but its popularity has made it truly universal.
Today, you

Coca Cola Essay
Coca–Cola is the world's most largest manufacturer of beverages and food who sell more than $24
billion products only in the year 2006 in more than 200 countries. From year 1980–1997, under the
president ship of Roberto Goizueta , company growth increases rapidly. Its market grew from 4.3
billion dollar to 180 billion dollar's. But after his death in 1997, the company growth declined under
115 billion. It needs a big idea to transform its growth to upper level. Background and History of
Coca–Cola Coca–Cola is world largest manufacturer of non–alcoholic drinks selling its products
over $24 in 2006 in more than 200 countries. The company was began in 1886 when the pharmacist
named Dr.John S.Pemberton from Atlanta took a accidently experiment which create a soft drink
which lately he mixed it with a carbonated water. 4 P's of Coca–Cola Product– It has very large
products category which includes very different's types of cola drinks, energy drinks, juices, diet
coke and many more others. The most sold product of Coca–Cola is the Coca–Cola classic which
also known as the king of cola drinks. It also have many other flavors like lemon, cherry and vanilla.
The packaging of the product is different according to the size of the drink. There are many other
more important products also like Coca–Cola light and Coca–Cola zero. Diet coke is also one the
products that Coca–Cola sells. Price– Coca–Cola also have competing partner. Both Pepsi and
Coca–Cola are competing on their

When one thinks of soda pop, for most people the brand that comes to mind is Coca–Cola. The
bright red logo and classic bottle design are recognized not only throughout the United States, but
also around the globe. As a large company that carries much influence, it is imperative that Coca–
Cola is aware of the impact that they are having not only on their shareholders, but also all of their
stakeholders and the world as a whole. The drink that is now known as Coca–Cola was invented in
1886 by a pharmacist in Atlanta. Dr. John S. Pemberton created a syrup that could be combined with
carbonated water and sold at soda fountains. The unique taste was a hit with all those who tried it
and soon after its creation, the drink was trademarked and named with the help of Pemberton's
partner Frank M. Robinson (Cantwell, n.d.). Initially, a single serving was a mere five cents and
only an average of nine glasses were sold each day in Atlanta. From there the drink took off and
today an immense 1.9 billion servings of Coca–Cola are sold worldwide each day (Coca–Cola
history, n.d.). Today, Coca–Cola is the number one selling sparkling beverage (Coca–Cola History,
n.d.). Throughout the world, out of every 26 servings of beverages that are consumed, Coca–Cola
products make up 1.5 of these servings (Kent, 2015). This means that 5.7% of all drinks ingested
can be traced back to Coca–Cola. Because of this, Coca–Cola supports annual sales of over 80
billion dollars (Kent, 2015). These

INTRODUCTION
Doctor John Pemberton a pharmacist from Atlanta, invented the Coca Cola formula in a three legged
brass kettle in his home. At that moment Coca Cola was invented
Coca–Cola and Pepsi the arched enemies is legendary. While the competition continued with the
Pepsi Challenge in 1975 ; which prompted Coca–Cola 's horrific New Coke debacle ; the these two
corporations have been fighting for more than a century. Earlier this year, Pepsi went after Coke 's
famed mascots, the polar bears and Santa. This dispute as gone so far as to going into the internet
would of social media.
The soft drink engineering has been a profitable one in spite of the "cola wars" between the two
largest players. There are a lot of factors that promote to ... Show more content on Helpwriting.net ...
Accommodating approximately 200 counties with a diverse product range consisting of an
astounding 500 brands and 3,300+ beverages, the company considers the "Coca–Cola" name itself
worth billions of dollars. Forfending its brand image and reputation, therefore, is a key priority for
Coca–Cola management.
Cokes mission is stated merely as "At the Coca–Cola Company, we strive to refresh the world,
inspire moments of hopefulness and happiness, create value and make a difference". (cocacola.com)
Key questions
Profitability:
Historically, why has the soft drink industry been so profitable?
Soft drink trade is very remuneratively lucrative, more so for the concentrate engenderers than the
bottler's. This is surprising considering the fact that product sold is a commodity which can even be
engendered facilely. There are several reasons for this, utilizing the five forces analysis we can
limpidly demonstrate how each force contributes the profitability of the industry.
As observation using Porters five forces shows why the soft drink industry has been so profitable.
Suppliers and buyers have not had more power over the industry than it has had over them. Internal
rivalry, while seeming intense, has not eroded the profitability of the industry due to its
concentration and the fact that the two major players have

Coca-Cola Wars
Michael Porter's "5–Forces Analysis" is a comprehensive way of determining organizations
profitability as compared to its competitors in the same industry by looking at 5 forces of stress.
Coca–Cola deals with a lot of pressure in the concentrate business, most specifically with Pepsi. I
will analyze the 5 forces model to determine Coca–Colas overall profitability.
The 5 forces model begins by looking at rivalry between established competitors. Coca–Cola has a
direct rivalry with Pepsi in the fact that they make and distribute an almost identical product used
for the same purposes. Because the concentrate industry, or the CSD (carbonated soft drink)
industry, is dominated by Coke and Pepsi, their prices tend to be alike and the ... Show more content
on Helpwriting.net ...
The threat of substitutes has increased for companies such as Coca–Cola and Pepsi due to the
increased concern of health. The concentrate companies have reacted by coming out with Diet
versions which have been hugely successful. The concentrate business has done very well with
staying abreast of emerging trends by creating their own substitutes using their powerful name (such
as water, tea, sports drinks, etc.).
To determine what these 5 forces mean in terms of the concentrate industries future profitability, I
took a look at the industry's recent levels of profitability as well as the competition between Coca–
Cola and Pepsi and determined their overall profitability using their current structures.
The U.S. Beverage Industry is compromised of concentrates including CSD's, beer, milk, bottled
water, coffee, juices, tea, sports drinks, powdered drinks, wine and distilled spirits. The consumption
trends of CSD's more than doubled from 1970 to 1990 and continued to steadily rise well into 2000.
Although very small, beginning in 2000 there was a slight drop in consumption followed by another
minuscule drop in 2002–2004. Although the change is slight and is not cause for alarm at this point,
it does fit in with the changing environment of the industry. More and more choices are being
introduced into the marketplace as well as changes in consumer behavior (dieting, changing
preferences, etc.). These changes give reason to the slight

The Coca Of Coca Cola Company
The Coca–Cola Company The Coca–Cola Company is one of the most famous industries
throughout the world. It is known for its main product, Coca–Cola, which was invented in 1886 by
John Smith Pemberton. The company has grown tremendously since 1892 when it was bought by
Asa Griggs Candler. It has become the world 's largest manufacturer, distributer, and marketer of
nonalcoholic beverage concentrates and syrups. The Coca–Cola Company has been involved with
popular music, movies, and commercials for years. People are still able to enjoy the company 's
achievements over the years at the World of Coca–Cola in Atlanta, Georgia. (The Coca–Cola
Company) In 1869, John Smith Pemberton decided to experiment with extracts of the coca leaf and
kola nut, initially marketing a health drink known as "French Wine Coca." A partner of Pemberton
gave him the idea of the name Coca–Cola and also registered the famous script logo of the product.
Coca–Cola was first sold for 5 cents per glass. During the first year of selling the product, sales
averaged 9 servings a day in Atlanta, Georgia. Today, sales average 1.9 billion servings a day
worldwide. The small company grew after being acquired by Asa Griggs Candler between 1889 and
1891. Candler was a very successful druggist and businessman. His strategy was to mix the Coca–
Cola 's syrup with carbonated water at the soda fountain. In 1894, bottling machinery was installed
by Joseph Biedenharn, becoming the first to put Coca–Cola in bottles. Rights

Coca Cola Essay
Swot Analysis For Coca–Cola Here we will analyse the strengths, weaknesses, opportunities and
threats for Coca–Cola. The strengths and weaknesses will be internal to Coca–cola and the
opportunities and threats will be external to Coca–Cola. Strengths Weaknesses • Most recognized
brand name in the world • Various types of packaging • Consumer loyalty • Largest market share
in the soft drinks market • High sugar and caffeine content • Declining trend in profits • Some
large retailers have exclusive contracts with Pepsi and don't stock Coke i.e. KFC Opportunities
Threats • Expansion into third world countries where there is no current presence • Healthy energy
drinks i.e. to compete with Lucozade • Middle east ... Show more content on Helpwriting.net ...
New cheaper brands of cola i.e. Virgin Cola There are many cheaper alternatives to Coke, this has
lead to much competition within the industry. Even though Coke has the largest market share, its
overall market share has been reducing. This has resulted in declining profits. If the effect of the
competition becomes more significant then Coke could have potential problems with its profits.
Executive Summary Coca Cola has come along way since its beginnings, from selling nine bottles a
day to currently over 800 million. As well as becoming one of the most recognised brands. It was
introduced into Australia in the 1930's and is currently produced by a subsidiary company, Coca
Cola Amatil who have had the rights to sell and produce Coca Cola's products in Australia since
1990. Two levels of strategies are identified by Robbin and Barnwell(2003), corporate strategies and
business strategies. In reference to Coca–Cola, their strategies are known as the corporate strategies.
These guide the expectations of the business. On the other hand, Coca–Cola Amatil's strategies are
the business level strategies, in this case they are mainly the operationalised versions of the
corporate strategies. When investigating Miles and Snow's four strategies, defenders, prospectors,
analysers and reactors, it was evident that Coca–Cola fits best to the prospector type. This is due to
Coca–Cola's emphasis on market research and product

Characteristics Of Coca Cola
Coca–Cola is a soft drink that is carbonate, which is produced by The Coca–Cola Company of
Georgia and Atlanta, which is frequently simplified and referred to as "Coke". The Coca–Cola
Company has existed since 1944, March 27th. The Coca–Cola Company has introduced other soft
drinks under the Coca–Cola Company such as Diet Coke, Coca–Cola Zero, Coca–Cola Cherry,
Coca–Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee
and lemon. Coca–Cola is served and drank worldwide, it is reported that Coca–Cola products exist
in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco–Cola
beverage servings daily. Coca–Cola or "Coke" Is renowned for its strong brand status, it is rumoured
to be the world's most valuable brand. Coca–Cola beverages come in different packages and can be
conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, "Spaza Shops",
Street Vender's, Markets and shops rather than its competitors. www.cocacola.co.za Twizza has been
existence since 2003, it is a proudly South African ... Show more content on Helpwriting.net ...
Although fanta is an international product , the franchise exists in South Africa which immediately
entails that it is a competition for all other soft drinks that exist in South Africa, most particularly for
Crème Soda for the main reason that they share a common target market. Fanta has Variants which
are Fanta Orange, Fanta Grape, fanta Pineapple and other selective variants and present although are
rarely found in South Africa. There are in fact more than 100 flavours found worldwide. According
to the Coca–Cola Company, Fanta is the second majority well–liked soft drink in South Africa. It
exists in over and is available in over 180 countries globally. Fanta in Africa is most popular among
children due to its advertising and imagery of the brand as playful, fun and also the sweetness of
fanta in

Coca-Cola in India
Coca–Cola in India 1. What aspects of U.S. culture and of Indian culture may have been causes of
Coke's difficulties in India?
Something that could have been a problem right from the start is communication. Countries have
different ways of communication, and something could be translated completely opposite of what
was meant. Communication problems could have been a cause of the problems in India. Also, the
different styles of communication could have been an issue because the United States and India do
not use the same styles. Another big problem is that something could be accepted in India and be
completely wrong in the United States. What some people don't understand is that every culture has
their own way of doing things, and ... Show more content on Helpwriting.net ...
I think if Coca–Cola would have responded this way they wouldn't have lost as many sales as they
did. Coca–Cola also said that if you target a MNC you are going to get more publicity and more
attention from other consumers. Coca–Cola just should have ensured everyone that they were going
to test the water and fix the product immediately so they would not lose any sales. Pesticides may be
in everything in India, but this is not something a MNC should be bringing up. The only business of
matter is that their company is being targeted and they need to fix the problem as soon as they could.
3. If Coca–Cola wants to obtain more of India's soft drink market, what changes does it need to
make?
One big change that needs to be made is pesticide free water in the Coca–Cola products. Indians
have a lot of trouble with making sure their food and water is contaminated, and things like this
aren't going to help Coca–Cola's business because they aren't going to want to risk their health.
Indian's need to feel safe and trustful of Coca–Cola that their products are safe for themselves.
Coca–Cola made also need to use less Indian water in their products if that problem cannot be fixed.
Whatever it takes for Indian's to understand that Coke's products are pesticide free is what Coca–
Cola needs to do. The future of Coke in India is in the hands of

History Coca–Cola was founded in 1886 by Dr. John S. Pemberton. After creating flavored syrup,
he took it to his neighborhood pharmacy where it got mixed with carbonated water. Frank M.
Robinson, Dr. Pemberton's partner and bookkeeper, is credited with naming the beverage Coca–
Cola. After a couple years, Dr. Pemberton began selling portions of his business. The majority was
sold to Asa G. Candler who decided to expand the product to soda fountains outside of Atlanta,
Georgia. From here, he noticed there was a growing demand for Coca–Cola which brought about the
aspiration to make Coca–Cola portable. Joseph Biedenharn became the first person to put Coke in a
bottle and sell it. Within five years, the bottles were in large scale production. ... Show more content
The mission statement for the company is to refresh the world, inspire moments of optimism, and
create value and make a difference ("Our Company: Mission, Vision," 2015). Lastly, Coca–Cola has
seven key values: leadership, collaboration, integrity, accountability, passion, diversity, and quality.
Each value is broken down in Appendix C. SWOT Analysis Strengths: Brand Equity Company
Valuation Vast global presence Largest market share Fantastic marketing strategies Customer loyalty
Distribution network Opportunities: diversification developing nations supply chain improvement
market the lesser selling products Weakness Competition with Pepsi Water management Threats:
Raw material sourcing Obesity Source: (Bhasin, 2015) Strengths: Brand equity – In 2011,
Interbrand awarded Coca–Cola with the highest brand equity award. Company valuation – Coca–
Cola is one of the world's most valuable companies. Its estimated value is $79.2 billion dollars. This
valuation includes the brand value, numerous factories and assets, and complete operation costs and
profits of Coca–Cola. Vast global presence – Coca–Cola is present in over 200 countries across the
world. Largest market share – In the beverage industry, there are two main competitors: Pepsi and
Coca–Cola. Out of these two, Coca–Cola has the largest market share. Berkshire Hathaway holds
the largest amount of shares in Coca–Cola which is equivalent to 9.18% or 400 million shares.
Fantastic

The Demand Of Coca-Cola
Abstract Coca–Cola is the number one non–alcoholic beverage in the world and is also the golden
standard in the beverage industry. Over the pass decade carbonated beverage sales has decrease
which has lead Coca–Cola to seek for new opportunity and investor. Contribution of US soda sales
in Coca–Cola's revenue could decline to less than 15% by 2020. By the end of 2017 Coca–Cola is
looking to refranchise two–thirds of its bottling territories in North America. The outcome of Coca–
Cola refranchise two–third of its bottling territories will reduce the revenue to Coca–Cola sales of its
products, however the operating margin will increase. Also, this could reduce the percentage
contribution by the U.S to Coca–Cola overall revenue. Supply and ... Show more content on
Helpwriting.net ...
Expected future prices: Price Elasticity of Demand When the price of a good rises the quality
demanded falls, if we think about how much does it falls. To figure out by how much it falls we
must calculate the price elasticity of demand which is calculate by how responsive demand is to rise
in price. Also, the price elasticity of supply measures the responsiveness of quantity supplied to a
change in price. Availability of substitutes: If the price of Coca–Cola was to increase, we can say
that a lot of consumers would turn to other kind of soft drinks and that bring a result of the quality
demanded of Coca–Cola will decline. But if the price of Coca–Cola falls a lot of consumers will
change other soft drinks to Coca–Cola Passage of time: Time influences the elasticity of demand for
a co Luxury or necessity: There are just some consumers out there that really don't care of the cost
of Coca–Cola and they are ending up by buying the product. Definition of the market: Marketing
takes full effect for the brand. For example, the care a coke commercial and the super bowl ad every

Coca Cola Essay
This is an essay to discuss the economics phenomenon with a particular product in the beverage
area. Trying to analyze the relationships among the price, demand and supply and other factors in
the beverage industry, such as substitute and complement products, market competitors and input
prices or costs, etc. Introduction Coke refers to Coca–cola which is a dominant product of the Coca–
Cola Company. There are six parts in this essay to display the market structure, factors affecting
price, demand and supply, substitute and complement products, elasticity, market competitors and
some factors of production of the Coke. Market structures Definition A classification system for the
key characteristics of a market, including the number ... Show more content on Helpwriting.net ...
2. the kinked demand curve The kinked demand curve explains the behaviour of firms. It is a
demand curve faced by oligopolies who assumes that rivals will match a price decrease but ignore a
price increase. The price of the Coke is always similarity with the Pepsi and it is obvious that when
the Coke makes promotion, others easy followed. 3. price leadership As mentioned before, Coca–
cola is a dominant firm in this area, which means it can set the price for the carbonated beverages
industry and the other firms follow. It is a pricing strategy as well. 4. the cartel It refers to a group of
firms formally agreeing to control the price and the output of a product. Take the Coke and Pepsi as
an example, if they become a cartel, that is mean they formally agreeing to control the price and the
output of the carbonated beverage coke. Cartels are illegal in Australia and in most other developed
countries. To sum up, Coke in the oligopoly market structure, because of the barriers for new
competitions entry into, it can charge higher prices and earn economic profits in the long run.
Substitute Products Coke owned by Coca Cola Amatil (CCA) is one of Australia's largest food and
beverage (soft drinks and juices, as well as alcoholic drinks) brand. In Australian market, the largest
competitors in the beverage industry are CCA and Schweppes who hold 84%

Coca-Cola Essay
TABLE OF CONTENTS Executive Summary 1. Company Background 1. Coca Cola Amatil Brief
Activities in Australia 2. Company's brief financials 3. Company's Strategy & Growth Drivers 2.
Company's Key Accounting Policies 1. Foreign currency translations (AASB 1012) 2. Inventories
(AASB 1019) 3. Revenue (AASB 1004) 4. Changes in Accounting Policies (AASB 1001) 3.
Flexibility in the Selection of Company's Key Accounting Policies 4. Accounting strategy 5. Quality
of Disclosures 6. Questionable accounting figures 7. Possibility to UNDO Distortions in the
Accounting Numbers 8. CCA's financial press 9. Conclusion 10. References 11. Appendices 1.
Appendix 3: Flexibility in the selection of company's key ... Show more content on Helpwriting.net
...
Exchange rate gains or losses are brought to account in determining the net profit or loss in the
period in which they arise, as are exchange gains or losses relating to cross currency swap
transactions on monetary items. Exchange differences relating to hedges of specific transactions in
respect of the cost of inventories or other assets, to the extent that they occur before the date of
receipt, are deferred and included in the measurement of the transaction. Exchange differences
relating to other hedge transactions are brought to account in determining the net profit or loss in the
period in which they arise. Foreign controlled entities are considered self–sustaining. Assets and
liabilities are translated by applying the rate ruling at balance date and revenue and expense items
are translated at the average rate calculated for the period. Exchange rate differences are taken to the
foreign currency translation reserve. 2.2 Inventories (AASB 1019) as a general principle, inventories
are valued at the lower of cost (including fixed and variable factory overheads where applicable)
and net realizable value. Cost is determined on the basis of first–in–first–out, average or standard,
whichever is the most appropriate in each case. 2.3 Revenue (AASB 1004) Revenue is recognized to
the extent that it is probable that economic benefits will flow to the Group, at the point where a right
to consideration or

Coca-Cola Advertising
ALEKSANDRA KULAWIK The Development of Coca–Cola Advertising Campaigns (1886 –
2007) The Development of Coca–Cola Advertising Campaigns (1886 –2007) | 3 © Copyright by
Aleksandra Kulawik & e–bookowo 2009 ISBN 978–83–61184–69–0 Wydawca: Wydawnictwo
internetowe e–bookowo www.e–bookowo.pl Kontakt: wydawnictwo@e–bookowo.pl Wszelkie
prawa zastrzeżone. Kopiowanie, rozpowszechnianie części lub całości bez zgody wydawcy
zabronione Wydanie I 2009 www.e–bookowo.pl The Development of Coca–Cola Advertising
Campaigns (1886 –2007) | 4 INTRODUCTION 5 CONTENTS Chapter I: The Basic Concepts of
Advertising 7 1. Brief History of Advertising 7 1.1. Preliminary forms 8 1.2. Result of urban growth
8 1.3. Advertising in ... Show more content on Helpwriting.net ...
We discuss the reliability and validity issues, advantages and disadvantages of DA, a short
description of the language of advertising and language analysis in Coca–Cola slogans from 1886 to
2007. Early advertisements were not very attractive because of their colours (black and white). They
were also not very convincing because they were addressed to receiver that was unknown. Now,
there is a wide spectrum of numerous attractive advertisements that were created for the purpose of
the new advertising campaigns. They are being changed and matched to the tastes and needs of
consumers all the time. Coca–Cola has become an international company that has flooded many
markets with its products. Both advertising theory and practice were included in Coke advertising
campaigns. New ideas and new attempts to reach some interest of the audience are aimed to evoke
the desire in the mind of consumer and to leave something in a memory– something that will be
remembered by the next generations. The success of Coca–Cola campaigns, its slogans, songs,
products etc. is a cultural phenomenon and tradition. www.e–bookowo.pl The Development of
Coca–Cola Advertising Campaigns (1886 –2007) | 7 Chapter I: The Basic Concepts of Advertising
„Advertising is the principal reason why the business person has come to inherit the earth." James
R. Adams 1 1. Brief History of Advertising Advertising is more than just giving publicity

Summary Of Coca Cola
What is the DATA?
Data mean is
1. Collection of facts
2. Such as numbers
3. Words
4. Measurements
5. Observations
What is the Information?
Information is the
1. Accurate and timely
2. Specific and organized for a purpose
3. Presented within a context that gives it meaning and relevance
4. Can lead to an increase in understanding and decrease in uncertainty.
Coca cola is a largest multinational Soft drink. It is the Produced by the Cambodia, Ethiopia, Kenya,
Mozambique, Namibia, Nepal and many country. The functional area is two type. There is internal
and external. Coca Cola Company Main Business functions areas are Accounting, Finance,
Marketing, Production, Human Resource management, IT Support, Other functions, Research and
development, ... Show more content on Helpwriting.net ...
It is operations management, logistics and supply chain management, economic and operations
management, Inventory control problem. Stock control system is a process for managing and
locating objects. It is common usage, the term may also refer to just the software components.
Coca–Cola Company use stock control systems. Coca–Cola Company stock control system can be
used to include various aspects of controlling the amount of stock on the shelves and in the
stockroom and how reordering happens. Inventory control includes tracking and accounting for the
item you sell ,use. Inventory control system you use will depend on the size of your business and the
type of stock you have.
Coca–Cola Company is four main types of stock:
1.raw materials
2.work in progress
3.finished goods
4.consumables
Coca–Cola Company is developing a stock control system. There is :
1.insuring
2.warehousing

3.shpping
4.financing
It's also important to work out how much stock you need to hold in order to run Coca–Cola business
successfully.
7.Production
Coca –Cola Company Production is a Plans and Know–how in order to make something for the
output. It is the act of creating,
1. Output
2. A good or service
There is Manufacturing resource planning, Manufacturing execution system, process control. It is a
process, meaning all economic activites that aim derectly or indirectly to satisfy human needs.
Production is a most important 3 Types. There

Coca-Cola
Founded 129 years ago in 1886 by Dr. John Styth Pemberton, the Coca–Cola Company is a
multinational corporation and producer, retailer, and distributor of nonalcoholic beverage. For over
20 years, it has been one of the biggest brands and is recognized by 94% of people all over the
world. There are many factors that contribute to the success and reputation of Coca–Cola, the
following essay will discuss briefly about how Coca–Cola dominates the beverage industry in the
21st Century. Coca–Cola is considered to be the top brand with valuation about 83.84 billion dollars
in 2015, whose net operating worldwide grows from 28.86 billion dollars in 2007 to 46 billion
dollars in 2014 (Statista). It is now serving 1.9 billion of Coke products everyday in more than 200
countries (Coca–Cola company); more than 8000 glasses of Coke are consumed every second on
our planet (Swapnil). Nevertheless, "if you could collect all the bottles of ... Show more content on
Helpwriting.net ...
It is said that Coca–Cola's formula is the most guarded trade on Earth – so secret that only two
managing directors know it at one time and each of them just keep half of the process. By that
unclear rumor, the populaces were persuaded to believe that Coca–Cola was such a special drink,
unlike others. Furthermore, the Coca–Cola corporation pays a great amount of money on advertising
more than the budget's combination of Microsoft and Apple in 2010 ("16 interesting and fun facts
about Coca Cola that will blow your mind"). Some of the famous advertising campaigns that Coca–
Cola company had publicized are "The Coca–Cola Happiness Machine", "Move to the beat",
"2ndLives",... Having said that, the most successful one is "Share a Coke". "Share a Coke" is a
chance for you to share your personalized Coke with your friends or your beloved to create special
memories of happiness and cheerfulness. Those creative advertisements had contributed to the
success of

Coca Cola Essay
1. Consider Coca–Cola's advertising throughout its history. Identify as many commonalities as
possible for its various ads and campaigns. (For a list of Coca–Cola slogans over the years, check
out http://en.wikipedia.org/wiki/Coca–Colaslogans.)
2. Analyze the "It's Mine" ad based on the process of creating an advertising message as outlined in
the text.
3. Discuss issues of selecting advertising media for the "It's Mine" ad. How might this process differ
from that of other Coca–Cola campaigns? From other campaigns for other companies?
4. Based on the information in this case, how might Coca–Cola measure the effectiveness of the "It's
Mine" ad? What else might Coca–Cola want to measure?
When you think of Coca–Cola, what comes to mind? ... Show more content on Helpwriting.net ...
You can't beat the feeling.
Always Coca–Cola.
Enjoy!
Make it real.
Unity on the Coke side of life.
2. Message strategy – "Good really wins in the end." This is in some respects a rather odd "big
idea." Contrast this with the early Coca–Cola campaigns that focused on the benefit of refreshment,
something that is very relevant to the functional utility of the product. However, nowadays, that is
not enough. For many years, there have been numerous alternatives that satisfy the need for
quenching thirst. This big idea falls in line with that of more recent campaigns. That is, it drives
home an emotional benefit rather than a functional one.
Message execution – There is some support for more than one execution technique. Some may point
out "personality symbol" because of the characters involved and the association between Coca–Cola
and Charlie Brown. However, the technique of personality symbol is one that generally sees a
specific character attached to the brand in a more long–term manner. Some may argue for "mood or
image." Certainly, with this being an emotional ad, there is a mood/image that is being conveyed.
But the best argument is likely for "slice of life." This problem/solution format shows everyday
"people" confronting a problem that is solved by the brand. In this case, the problem is presented by
two characters fighting over the beverage. The solution is

Coca Cola Essay
Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the
famous soft drink in his backyard on May 8, 1886. Dr. Pemberton's bookkeeper, Frank Robinson,
came up with the idea for the unique cursive logo that has been the trade mark ever since. On May
29, 1886 the very first ad appeared in the Atlanta Journal:
Coca–Cola. Delicious! Refreshing! Exhilarating! Invigorating! The New and Popular Soda Fountain
Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts. For sale by
Willis Venable and Nunnally & Rawson.
Dr. Pemberton died shortly after this ad and sales plummeted. Robinson didn't want the business to
fail and decided advertising was at fault– "people did not know ... Show more content on
Helpwriting.net ...
However, Coca–Cola continued to stay with the ads that showed 'happy scenes of everyday life.'
These ads helped people escape the realities of the depression and gave them hope that life would
return to normal. Examples included a woman taking a break from gardening to refresh herself with
a Coke, boys and girls in soda fountain ads and Artist Haddon Soundon's famous image of Santa
Claus with a Coke on billboards. The people responded to these ads and Coca–Cola stayed
profitable even during the depression.
World War II had a major effect on Coca–Cola's advertising decisions in the next few years. Their
war time policy was "We will see that every man in uniform gets a bottle of Coca–Cola for five
cents wherever he is and whatever it costs." The company wanted Coke to be a boost for morale and
to promote patriotism. The ads replaced the boys and girls at the soda fountain with smiling soldiers.
Another ad in 1943 urged people to buy war bonds and war stamps and still another showed two
women allies enjoying the "pause that refreshes." Coca–Cola wanted to show that they were part of
the American war effort. The famous red Coca–Cola disk gave the image of the American way of
life before the war and during the war. The interactive advertising strategies and techniques before
and during the war made success possible and made Coca–Cola an American icon today.

The Coca Cola Company
Coca–Cola INTRODUCTION Coca–Cola has been around for generations with the same iconic
taste, logo and symbolism. Its brand has represented family and the memories of good times,
celebrations and comfort of being with those we love. Unfortunately, the company has not made
good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to
assess the conditions that created Coca–Colas marketing problems, evaluate the future of healthy
beverages and non–carb drink brand extensions, and provide recommendations to the management.
COCA–COLA BACKGROUND The Coca – Cola Company began its legacy in 1886. Dr. John
Pemberton, a pharmacist from Atlanta, created the patented Coca – Cola syrup for sale in fountain ...
Show more content on Helpwriting.net ...
They have succeeded in focusing on the brand image, customer retention and adding social and
ethical benefits to every bottle they sell (Coca–Cola.com, 2014). "In advertising, everything depends
on strategy applied on the market, which is adjusted to the positioning" (Moraru, 2010). Innovation
is much more than taking a current beverage and repackaging it with different flavors. It also means
more than boosting Coca–Cola Classic sales (Cravens, 2009). "New formulations could potentially
serve as the basis for future advertising efforts, while providing shelter from health critics and
politicians who blame soda for the nation's obesity epidemic" (Schultz, 2013). New formulations
and brand extensions will help consumers that are no longer purchasing the brand to try new flavors
or brand products, have a positive experience, and then hopefully return to the purchasing of
previous products also (Bloomberg Businessweek, 2005). The innovation strategy should strengthen
the brand. Despite being a billion dollar 125 year company that is a household name around the
world, Coca–Cola has had to cope with unexpected situations and variation of positioning based
upon the main competitions movements, Pepsi. According to Trout and Reis, (2001, p. 10) "Truth is
irrelevant. What matters are the perceptions that exist in the mind." This is a thinking process called
outside–in

Essay On Coca Cola
Coca Cola is a beverage that very common in Hong Kong, or even in the world. However, I do not
obsess with it, indeed, I was allergic to Coca Cola. Before I did not know the reason, but now I think
I can explain it by using theories about different types of learning in psychology.
There was a time before I reject to the world most famous drinks. I love to drink Coca Cola that
time. The dark colored liquid with bubbles floating as well as the smell of coke reminded me how
good the taste of Coca Cola, made me became thirsty and wanted to drink it.
It is an example of classical conditioning, a type of associate learning. The appearance and the smell
of coke were supposed not stimulate me to have any response, it is a natural stimulus(NS). Yet is the
taste of the soft drinks cause me willing to drink it. Since it is a stimulate naturally lead to an
automatic response, as well as the response is natural, they are unconditioned stimulus(UCS) and
response (UCR). In addition, I associated the smell and the taste of the coke (connected one stimulus
with another one), so the smell of the coke also has motivation on me to have the drinks. The smell
of the coke became a conditional stimulus(CS), a natural stimulus after connecting with an UCS,
will result in a conditional response (CR), which means a learned response, to me is to enjoy the
coke (McLeod, 2014). ... Show more content on Helpwriting.net ...
The doctor gave me a liquid medicine in order to inhibit the cough. The color of the medicine was
dark in color, and had a very strong smell which were very similar to the smell of Coca Cola. In
view of the smell were identical to me, I expected it would be tasteful too and drunk it without any
thinking. There was a stimulus generalization: I had the same respond in smelling the medicine
compared to the response of smelling the

Coca Cola
An Effective Organisational Structure – Coca–Cola Company background The Coca–Cola Company
is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still
brands. Coca–Cola is recognised as the world's most valuable brand. The company's portfolio
includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca–Cola Zero,
Vitaminwater, Powerade, Minute Maid and Georgie coffee. Globally, Coca–Cola is the number one
provider of sparkling beverages, juices and juice drinks and ready–to–drink teas and coffees.
Through the world's largest beverage distribution system, consumers in more than 200 countries
enjoy the company's beverages at a rate of 1.6 billion servings a day. With an ... Show more content
Chairman of the Executive Committee is also the Chief Executive Officer (CEO) .Other executive
committee members either have business specialisation e.g. the Chief Financial Officer or are
responsible for a major region (e.g. Africa) Regional structure It makes sense for Coca–Cola to be
organised into a regional structure as its triumphs heavily depend on the ability to connect with local
consumers, This geographical organizational structure is useful for the company because it
recognizes that: markets are geographically separated lifestyles, tastes, incomes and consumption
patterns vary from region to region markets are at different stages of development The corporation is
separated into seven main segments; six geographic segments or Strategic Business Units (SBUs) –
as well as the corporate (Head Office) segment. Each of these regional SBUs is further divided into
divisions, e..g. UK belongs to the Northwest Europe division of the European union SBU. SBU's are
responsible for functional activities and decision making in their regions, e.g. SBUs are responsible
for market research which is specific to the region, and for developing advertising to suit local
consumers (using the languages of SBU's countries). The structure of Coca–Cola Great Britain
displays features of centralisation and decentralisation. Divisions and regions operate as business
unit

Coca Cola
Coca Cola Kalvin Williams MGT/445 August 23, 2010 Mr. Dennis Stroud Coca Cola The Coca
Cola Company begins in Jacob's Pharmacy selling for five cents. Many years have past and the
Coca Cola Company remains the leader in beverages, syrups, and non–alcoholic drinks. The
following paragraphs will discuss how a complete performance management system and annual
performance appraisals at Coca Cola are different and how effective various performance appraisals
methods and relevant problems affect performance appraisals. The paragraphs will also discuss the
advantages Coca Cola has managing turnover, examine contemporary safety and health management
issues at Coca Cola, and discuss future trends and challenges in HR management. ... Show more
content on Helpwriting.net ...
TCCSMS ensure coca colas are in compliance with manufacturing operations with applicable laws
and regulations in accordance the company's occupational safety and health requirements. Trends
and Challenges In an ever– changing business world human resources management face many
challenges in the workplace. Workplace diversity and motivating employees is among the many
challenges faced by of Human Resources management. Adapting to diversity and generational
issues are just a few challenges to be met. HR may find that they are at advantage if they can bridge
the gap in cultural awareness and age difference. Establishing aspects as these are critical to on
organizations success (Chan, 2010). Another big change in recent years has been the introductions
of various technologies, which have allowed HR departments to minimize staff time, spent on
administrative tasks and focus more on the company's strategy. Technology has sped up the selection
process of recruitment and allowed employees to complete benefits online. HR departments must
meet the challenges of ensuring staff training and development for companies such as Coca Cola to
be successful in the future (Chan, 2010). Performance Management * Performance management is a
process that employers use to evaluate an employee from the time the employee is hired for a
business and until the employee leaves the business. Between the time the

Imc-Coca Cola
INTERGRATED MARKETING COMMUNICATION (IMC)
According to Wikipedia, integrated marketing communications (IMC) is defined as a process for
managing customer relationships that drive brand value primarily through communication efforts.
Such efforts often include cross–functional processes that create and nourish profitable relationships
with customers and other stakeholders by strategically controlling or influencing all messages sent
to these groups and encouraging data–driven, purposeful dialog with them. IMC includes the
coordination and integration of all marketing communication tools, avenues, and sources within a
company into a seamless program in order to maximize the impact on end users at a minimal cost.
This integration affects all ... Show more content on Helpwriting.net ...
This type of marketing is typically used by companies with smaller advertising budgets, since they
cannot to pay for advertisements on television and often do not have the brand recognition of larger
firms.
PROMOTION OBJECTIVES
The promotion objectives need to be clearly stated and measurable. They must be compatible with
the objectives of the company, as well as the competitive and marketing strategies. Objectives vary
for different products and different situations. There are five general promotional objectives to
choose from:
To provide information
To increase demand
To differentiate the product
To accentuate the value of the product
To stabilize sales
COCA COLAAND THEIR PROMOTION IN MALAYSIA
ADVERTISING
Coca–Cola has used advertising to build an image for its company. Here are some of the types of
advertising that Coca–Cola uses:
Television Commercial
Coca–Cola uses the television for advertisements, such as this television commercial which are
Chup! Ad Malaysia 2008,Coca Cola BrrrRRrrrrr 2009 and the latest in 2011 is BukaSemangat TV3
& Coca Cola featuring Tomok and one night only. In this advertising, Coca Cola try to adapt with
the Malaysian cultures. By using the television for advertising, Coca–Cola can gain good marketing
coverage by appealing to consumer 's senses.

Magazines
The company has also used magazines as a form of advertising, such as this 1969 's ad in Life Asia

Coca Cola
Bill Jones, President Pamela Smith, Vice President Florida State College at Jacksonville
Management Theory and Practices Abstract Jacksonville Consulting LLC is a small firm in
Jacksonville Fl. In this paper we are using several techniques to do research on the Coca Cola
bottling Company. The research is to be used to evaluate the environmental issues and work force
diversity of Coca Cola, also strategies and recommendations on these issues will be explored.
Introduction: Jacksonville Consulting LLC is a small firm located in Jacksonville Florida. The
President of the firm is Bill Jones and the Vice President is Pamela Smith, At Jacksonville
Consulting we specialize in helping companies with ... Show more content on Helpwriting.net ...
(Essentials, 193) Coca–Cola needs to look at their role in addressing global challenges, in this case
the purification and replenishment of the ground water in India. The Coca–Cola Company can use
their influence to play a part in solving their issues and rebuild their relationship with the people of
India. The Coca–Cola Company has put goals into place: Goal Progress Assess the vulnerabilities of
the quality and quantity of water sources for each of our bottling plants and implement a locally
relevant water resource sustainability program by the end of 2012. By the end of 2011, 612 of the
863 bottling plants in our system had complete source vulnerability assessments. 582 had completed
source water protection plans, and 251 plans were scheduled to begin source vulnerability
assessments in 2012. By the end of 2010, return the environment – at a level that supports aquatic
life–the water we use in our system operations through comprehensive wastewater treatment. We
aspire to treat all wastewater from our manufacturing processes. As of the end of 2011, we had
achieved 96 percent alignment with our wastewater standards. By 2020, safely return to
communities and nature an amount of water equal to what we use in our finished beverages and
their production. We estimate we have balanced 35 percent of the water used in our finished
beverages As managers take a leading role in bettering the

The Ethics Of Coca-Cola
Name: Wan Ying Pang
Student number: 15069773d
Tutorial group: tut006
The Coca–Cola Company is one of the biggest global leader in the beverage industry. It offers more
that hundreds of brands, including fruit juice, soft drinks, and all kinds of beverages. It is best
known for its flagship 'Coca–Cola'. Due to the intense competition in the beverage industry,
marketing activity is vital for it to maintain its leading position. Once Coca–Cola stops its
consistently advertise, its competitors will be able to take its market share. In 2014, it spends 6.9%
of the total revenue on advertising, making Coca–Cola was the top advertiser in its industry
(Investopedia, 2015). This essay will examine whether the marketing activities that conducted by the
company is ethical or not.
First of all, Respect, as one of the six basic sets of ethical values, is violated. One Coca–Cola
advertisement showed that a number of white people go to an indigenous town with its soft drink.
Although the company says the ad is meant to encourage breaking down prejudice and share, it
leads to a big debate as the company is accused to discriminate the native communities, saying it is
an attack on the dignity of indigenous people (The Guardian, 2015). It is unethical to put native
communities into a lower position that white ... Show more content on Helpwriting.net ...
It means balancing the needs of different shareholders. The Coca–Cola Company has been the major
sponsor of the World Cup for more than a decade. The company spent a huge sum of money to make
it impossible for other small company to compete with, so the company has dominated and
monopolized the position. This act is unethical and lead to an unfair business environment because
the company drives other competitors out using its corporate power. The company should use a
reasonable amount of sponsorship instead of a higher number. Therefore, small companies will be
able to compete and have their chance in getting the

The Different Competis Of Coca Cola And Coca-Cola
Competitors Coca–Cola has various competitors in various markets. The sparkling beverages
industry has many competitive companies to go against KO. Some of these competitors are very
well known and some are fairly new companies, a few of the competing companies are for specific
geographic areas or specific times as well. For example specifically only in Saudi is the brand "Alsi
Cola" a competitor of the Coca–Cola Company, and only in the winter is hot chocolate companies a
bigger competitor to the industry. Coca–Cola's products compete in soft drinks, juices, flavored
water, energy drinks, and even tea and coffee. Here is a Graph displaying the different categories
Pepsi and Coca–Cola compete in and what their results are: Some of the major ... Show more
content on Helpwriting.net ...
94% of the world's population recognizes the Coca–Cola Logo. They are officially are the most
recognized brand in the world. Coke serves around 1.9 billion people a day. Coca–Cola markets to
everyone, and everyone across the globe is their customer. Owners and history Coca–Cola
production was published in the 18th of May, 1886 by Dr. John Stith Pemberton. This product was
known as the best taste given at that time in Atlanta, Georgia in the United States of America. Coca–
Cola drinks were served at Jocab's pharmacy in town and approximately nine drinks a day are sold
every day. The name of the company was given by the company's accountant, Mr. Frank Robinson,
thinking that the two or the double C's will look well in advertising the product. Coca–Cola was
named as the "Delicious and Refreshing" beverage that continues to echo today wherever Coca–
Cola is enjoyed. Dr. Pemberton passed away after 2 years of his invention, in which he didn't
realized the potential of the drink that he created. The company was sold to Mr. Asa G.Chandler, a
man from Atlanta with great business acumen who was capable of controlling and running the
company greatly. Products and

Coca Cola Essay
Coca cola Company The Coca–Cola Company is the world's largest beverage company and is the
leading producer and marketer of soft drinks. 186 May 8. Coca–Cola is created by John S.
Pemberton and served at Jacobs' Pharmacy. Today, Coca–Cola is consumed throughout the world at
the rate of more than 600 million times per day and this figure is continuing to rise. It is the world's
largest producer and distributor of syrups and concentrates for soft drinks. Referred from Business
care studies [online] Read more: http://businesscasestudies.co.uk/coca–cola–great–britain/working–
with–bottling–franchisees–around–the–world/introduction.html#ixzz3eXlz9u70 PEST analysis
Though structure and leadership play a large role in business success, external factors can also ...
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New equipment – because the technology is continuously advancing, coca cola's new equipment is
constantly being introduced. Because of these new technologies, Coca–Cola's production volume
has increased Packaging design is the introduction of coca cola cans and plastic bottles increased
sales volume for the company. SWOT analysis SWOT analysis can be used to analyses our company
and its environment. SWOT analysis included strength, weakness, opportunities, threats.
STRENGTH Strengths are those features of the business which allow you to operate more
effectively than your competitors. Coca cola's Strengths are Coca cola is a reputed brand. Its Global
brand recognition. Bottling system Technological advancement Efficient management system coca
cola have Good marketing knowledge WEEKNESS Lack of knowledge about Indian culture in
detail Uncertainty avoidance Lack of marketing expertise in the Indian conditions Hazardous by
products and health

Coca-Cola Hrm
Nero_04bd@yahoo.com Introduction Human Resource Management helps us to learn to be an
effective HR manager. Here to study HRM development process Coca–Cola Company is being
selected. Coca–Cola is a big & very popular company doing its business in soft drink arena for
more than 100 years. Coca–cola has been practicing HRM activities since they started. The HRM
department of coca–cola makes them moving globally as the world's leading beverage company in
the world. 1.a Three key HRM activities of Coca–Cola HR acts as a tactical associate for coca–cola
in a various means. For instance, it allows them to meet up company's aims and objectives by
making sure 'right people in right places' (www.lotsofessays.com). It was not easy for the ... Show
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For instance, to avoid physical accidents they make sure: * Providing a secure workplace *
Continuous basis monitoring & observation process * To identify & take preventive
actions of any kind of risks HR department of coca–cola works to assess the health & safety
measures which help them to minimize the chance of having accidents.
(www.cokecorporateresponsibility.co.uk) Training on health & safety: Coca–cola train their
people about health & safety in a regular basis. As soon as they recruit new people, they also
make sure the new staffs are aware of the company's health & safety policy. Sometimes
company arrange some basic training for the workers about health & safety.
(www.cokecorporateresponsibility.co.uk) Monitoring system: Coca–cola has a strict monitoring
system on health and safety. Yearly two times they have a regular verification on health &
safety management. So, if there is problemin the standards they can rectify & take necessary
steps to solve the problem. (cokecorporateresponsibility.co.uk) Performance appraisal: Coca–cola
knows well that employees are one of the biggest parts of their business on the way to success. They
motivate workers by means of performance appraisal. There is a yearly basis performance appraisal
monitoring system applied in coca–cola. They have short time goals for each year & the
company seeks the

The Success Of Coca-Cola
Coco cola is one of the largest manufacturers, distributors and marketers of nonalcoholic beverages.
Now a days Coca–Cola is the most famous carbonated soft drink sold in markets and restaurants in
over two hundred countries. It is the world's most and recognizable sold commercial brand. In 1886,
Coca–Cola was invented by a pharmacist named John Pemberton, known as "Doc." He fought in the
Civil War, and at the end of the war he decided he wanted to invent something that would bring him
commercial success. Everything he made was failing in pharmacies. He invented a lot of different
drugs, but none of them ever made money. So, after he moved to Atlanta, Pemberton decided to try
and enter the beverage market. In his time, the soda fountain was rising in ... Show more content on
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This is where Frank Robinson came in. He registered Coca–Cola's formula with the patent office,
and he designed the logo. He also wrote the slogan, "The Pause That Refreshes." Coke did not do so
well in marketing in its first year. And what is worse, John Pemberton died in August 1888, which
means he never saw the commercial success he had been seeking. After his death, a man named Asa
Griggs Candler saved the business. In 1891, he became the sole owner of Coca–Cola. It was when
Candler took over that one of the most innovative marketing techniques was invented. He started
passing out coupons for a free Coke. The goal was for people to try the drink, like it, and buy it later
on. Candler also decided to spread the word of Coca–Cola by posting logos on calendars, posters,
notebooks and bookmarks to reach to a wider range of customers. It was one step in making Coca–
Cola a national brand. A controversial move on the part of Candler was to sell Coca–Cola syrup as a
patent medicine, claiming it would get rid of fatigue and headaches. The tax was on all medicines,
so Coca–Cola wanted to be sold only as a beverage. After a court battle, Coca–Cola was no longer
sold as a

The Case Of Coca-Cola
In order to build a strong brand, each business has to figure out how the customers think and feel
about its products. Brand resonance, as an approach focusing on the various stages of consumer
brand relationship, is a useful tool to achieve that target. In a specific case of Coca–Cola, the
company enjoys its high brand awareness among its competitors in carbonated beverage industry. In
2015, the soft drink market was dominated by the Coca–Cola Company, which accounted for 48.6%
of the market share (Statista 2016). The customers also identified the brand as 'American values and
beliefs' thanks to its strong historical inheritance since 1886. The company itself also has spread the
American traditional lifestyle across the globe by giving the message of consumerism, being
carefree and family values. In terms of brand performance, the original and the most popular
product of Coca–Cola is Coke, which can be seen as a reference to Cola–flavored products. The
company also owns a distinctive logo drawn in flowing handwriting since the beginning of its
business with ... Show more content on Helpwriting.net ...
In other words, a common theme in Coca–Cola's advertisements is related to bliss, enjoyment and
happiness. Strong emotional connection clearly plays a vital role in Coca–Cola strategy to attract
more customers due to the fact that in many cases, the customers make their buying decisions based
on our past experiences, biological traits and temperament (Adweek 2015). From consumers'
perspectives, they generally received the right message that the advertisers wanted to transfer, as
customers perceive the brand as the connection with happy moments with family and friends to
celebrate a particular holiday, such as Christmas with the famous Coca–Cola Polar Bear family

The Coca-Cola Company: The Power Of Coca Cola
Coca–Cola Company is the world's largest beverage company, refreshing consumers with than 500
sparkling and still brands. The company and its bottling partners are dedicated and focused on five
key areas. There are profit, people, portfolio, partners and planet. Coca–Cola has the scale but lacks
the agility to adapt. They reposition their brand; develop new products, having access to new, fast–
growing markets and solution to challengers impacting the business. Coca–Cola believes in "learn",
doing more with less, moving at maximum speed and eliminating waste. This is the power of Coca–
Cola Company. History of Coca–Cola Company Coca–Cola history began in May 8 1886 when the
curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create ... Show more content
The contoured Coca‑Cola bottle was trademarked in 1977. Over the years, the Coca‑Cola bottle has
been inspiration for artists across the global a sampling of which can be viewed at the World of
Coca‑Cola in Atlanta. Check out a preview of the latest art exhibit. The first marketing efforts in
Coca‑Cola history were executed through coupons promoting free samples of the beverage.
Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising
and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies.
Fast forward to the 1970s when Coca‑Cola's advertising started to reflect a brand connected with
fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing "I'd Like
to Buy the World a Coke", or the 1979 "Have a Coke and a Smile" commercial featuring a young
fan giving Pittsburgh Steeler, "Mean Joe Greene", a refreshing bottle of Coca‑Cola. You can enjoy
these and many more advertising campaigns from around the world in the Perfect Pauses Theater at
the World of

The Marketing Of The Coca Cola
The main purpose of advertising is to inform people about products offered by an organization,
persuade people to buy the product by using pathos, ethos, logos, or other techniques. The
organization hopes that people will remember them and repeat the purchase. The Coca–Cola ad is
presented as a Coke bottle with a burst of colors shooting out with smiling faces of women in the
midst of all the different colors. The women are presented to be from the 60 's. In fact, the most
recognizable woman in the print ad is Mary Poppins. The style gives off an odd feeling, and brings
out nostalgia. There are men in the ad as well. They are looking at the women with pure adoration
and love. Coca Cola bottles are located everywhere in the ad, in forms of bottles, cups, and even in
boxes. With this Coke ad, Coca Cola chose to use a colorful scheme to appeal to the audience's fun
and free–spirited side, and a line saying "live on the coke side of life." By using pathos, ethos, and
logos, Coca Cola were able to construct a successful ad. For instance, in the Coke ad the first thing
consumers will notice are the colors and how they are incorporated in the image. The background is
red with a regular, classic, Coke bottle. Red is a powerful color and it grabs people 's attentions. The
color red can stimulate appetite, and increase craving for food and other stimuli. The ad also
includes other bright colors with a few neutral colors all exploding out of a Coke bottle. In the
center of the ad

coca cola
The Coca Cola company is a long standing producer of flavored drinks. They are considered by
many to be the original cola drink. The drink was created in 1886 by a pharmacist named John
Pemberton. Coca–cola is sold today in over 200 countries and has over 500 brands. The company
has sustainability measures in place and believes in philanthropic endeavors. The company offers
internships to up–and–coming business students looking for an opportunity to work with one of the
largest and most storied companies in the world.
The Coca–Cola Company re–entered India through its wholly owned subsidiary, Coca–Cola India
Private Limited and re–launched Coca–Cola in 1993 after the opening up of the Indian economy to
foreign investments in 1991. ... Show more content on Helpwriting.net ...
The Coca–Cola Company has always placed high value on good citizenship. Our basic proposition
entails that our Company 's business should refresh the market; enrich the workplace; protect and
preserve the environment; and strengthen the community. We leverage our unique strengths to
actively support and respond to local needs –– be it the need for education, health, water or
nutrition. We have used our distribution network for disaster relief, our marketing prowess to raise
awareness on issues such as PET recycling, and our presence in communities to improve access to
education and potable water. The Coca–Cola India Foundation is now taking forward in the
community at large, projects and programs of social relevance to carry forward the message of
inclusive growth and development. For more details on activities of the Coca–Cola India
Foundation, please visit the website of the Coca–Cola India Foundaion.
the coca cola head quaters is in Midtown Atlanta, Georgia
The Coca–Cola Company is an American multinational beverage corporation and manufacturer,
retailer and marketer of nonalcoholic beverage concentrates and syrups, which...
The world 's most recognized trademark in the World!.It is recognized by 94% of the world 's
population. The world has changed in many ways since pharmacist; John Styth Pemberton first
introduced the refreshing taste

The Power Of Coca-Cola

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