The document discusses barriers to creativity in entrepreneurship. Some of the key barriers mentioned include lack of freedom, not having a clear plan, fear of failure, lack of resources, unwillingness to adapt to new situations, not thinking proactively, and lack of supportive leadership and management. To overcome these barriers, the document recommends giving employees more autonomy, creating business plans, developing risk-taking ability, prioritizing creativity, challenging oneself with new ideas, and fostering a culture where new ideas are welcomed. Leadership plays a crucial role in setting the right environment for innovation to thrive.

1. By:
Dr. Purnima Sharma

2. Innovation is the introduction of new ideas, goods, services,
and practices which are intended to be useful.
“..if we want to succeed as a company – and as an
industry – we must drive innovation into everything
we do: into technology, into safety, into design and
into real-world solutions for environmental issues,
like the impact of energy usage on our world.”
Converting the knowledge into the wealth is known
as Innovation.

4. 1.
Co-Creating Value
with Customers

5. 2.
Users involvement
in Innovation
Process

6. 3.
Forming
collaborative
Network and
Partnerships

7. 4.
Environmental
Concerns drive
Innovation

8. 5.
Needs in developing
Countries drive
Innovation

9. 6.
Technology’s Role
as an enabler of
Innovation

10. 7.
Accessing and
combining Globally-
Dispersed
Knowledge

12. PRODUCT INNOVATION:
In this classification, innovation takes place when creative ideas
regarding goods and services are initiated. Here, the innovation can be
conducted on technical aspects or by introducing different components
and materials, otherwise embedding new software.

13. PROCESS INNOVATION:
This classification includes new and improved methods of production. For example,
a company can bring in innovation in the manufacturing processes or introduce a
creative change in the technological flow. A new method of delivery also comes
under this classification. Process innovation will improve production quality, while
reducing its overall cost. Process Innovation can be seen in the use of barcodes,
scanners and Internet which allows customer to track their parcels.

14. MARKETING INNOVATION:
Innovative changes in product design or packaging, sales methods,
product placement and promotion or even pricing comes under
marketing innovation. There are various examples for marketing
innovations. One of the most famous one is Coca-Cola sharing can. The
can could be twisted into two smaller cans so that it could be shared.

15. ORGANISATIONAL INNOVATION:
In this category, innovation takes place in the external and internal
relation of the organisation. Innovation can occur in the strategy,
structure, skills and cultural stimulation. The main aim here is to
enhance business performance by reducing administrative and
transaction costs, improving satisfaction at work and reducing supply
cost.

16. Pull Strategy
Push Strategy
For Attack ( to conquer a new market at
a lower cost than doing it yourself from
scratch)
To defend ( Against the competitors)

19. To illustrate a scenario, let’s follow the genesis of an idea across
some push / pull Idea phase (push = corp
Ideas by executives + budget / pull = experienced
entrepreneurs / force is small
Founder / Execution phase (push = hiring doers / pull =
looking for founders who can do with a natural passion
for the subject / force is medium
Startup / looking for product market fit (push =
leveraging corporate contacts, technology and capital /
pull = leveraging natural growth / force is strong

22. STEP 1: INNOVATIVE IDEA GENERATION
The innovation process begins with the search for innovative potentials
and innovative idea generation that are subsequently evaluated, There are various
ways and techniques to brainstorm and come up with innovative ideas,
Idea Generation Techniques:
• Creativity Techniques
• Design Thinking
An innovative potential is a newly discovered opportunity for innovation and can
be a new technical solution, a possible new market, a problem with a customer, or
an unfulfilled customer requirement.

23. STEP 2: CONCEPT (ADVOCACY, SCREENING, AND EXPERIMENTATION)
After step 1 of the innovation process comes the phase of advocacy
screening and experimentation. This involves extensive analysis to gather
as much information as possible. It helps to evaluate the feasibility of a
business idea with its potential problems and benefits. Hence decisions
can be made about an idea’s future and potential. Companies looking
to develop the best cultures, virtues, and practices can establish a few
best practices for business growth.
The most important analysis, screening, and experimentation is that of the
customer requirement. For example:
What are the customer’s needs?

24. Business Capability

25. STEP 3: SOLUTION
The innovation process step 3 aims to develop a worthwhile and
ready-to-use solution that can be brought to the market.
Solutions are developed, prototypes built, and tests carried out.
In addition to concept and lab tests, the tests also include market
tests under real-life conditions to gain firsthand experience and
comprehensive feedback.
Once the solution has reached maturity, it will then be released
for implementation: commercialization and marketing. At the
same time, the concepts for marketing and implementation are
further adapted and developed.

26. STEP 4: COMMERCIALIZATION AND MARKETING
The commercialization step develops market value for an
idea, product, or service by focusing on its impact. An
important aspect of this step is establishing the given
idea, product, or service specifications.
The commercialization stage involves bringing the
product to potential customers. It also requires the
physical availability of the product by the manufacturers.
These include mass production, procurement, and
logistics based on defined concepts.

27. STEP 5: DIFFUSION AND IMPLEMENTATION
Diffusion is the spread and acceptance of a
company’s innovative idea. The diffusion and
implementation step allows the organization to
determine the next set of customer needs,
Benchmarks, indicators for success metrics, and
receiving feedback enables the organization to
stimulate the innovation process.

28. Entrepreneurial creativity is defined as the paradigm
shift in generation and implementation of novel,
appropriate ideas to establish a new venture that
results in the improved efficiency or effectiveness of a
system.
 Its two important aspects are process and people.
Process is goal-oriented and designed to attain a
solution to a problem.
People are the active resources that determine the
solution. They will sometimes adapt a solution and at
other times, they will formulate a highly innovative

29. Joseph Schumpeter introduced the economic
theory of “creative destruction,” to describe the
way in which old ways of doing things are
endogenously destroyed and replaced by the new.
Drevdahl says, “Creativity is the capacity of a
person to produce compositions, products or ideas
which are essentially new or novel and previously
unknown to the producer.”

30. Brilliant ideas do not come out of the blue they evolve through a creative process wherein
ideas are germinated developed and matured by imaginative person. The process of
creativity involves six stages :

31. PREPARATION
STAGE

32. As you begin the creative journey, the first stage
involves prep work and idea generation. This is
when you gather materials and conduct research
that could spark an interesting idea. Brainstorm
and let your mind wander, or write in a journal to
foster divergent thinking; this will help you
consider all possible approaches to building out
your idea. In this first part of the process, your
brain is using its memory bank to draw on
knowledge and past experiences to generate
original ideas.

33. INCUBATION
STAGE

34. When you have finished actively thinking about your
idea, the second stage is where you let it go. Part of
creative thinking is taking a step away from your idea
before you sit down to flesh it out. You might work on
another project or take a break from the creative
process altogether—regardless, you are not consciously
trying to work on your idea. Walking away from your
idea might seem counterproductive, but it’s an important
stage of the process. During this time, your story or
song or problem is incubating in the back of your mind.

35. ILLUMINATION STAGE

36. Sometimes called the insight stage, illumination is
when the “aha” moment happens. The light bulb
clicks on as spontaneous new connections are
formed and all of that material you’ve gathered
comes together to present the solution to your
problem. In this third stage, the answer to your
creative quest strikes you. For example, you
overcome writer’s block by figuring out the ending to
your story. It can take you by surprise but after the
incubation stage, an idea has emerged.

37. EVALUATION STAGE

38. During this stage, you consider the validity of
your idea and weigh it against alternatives.
This is also a time of reflection when you look
back at your initial concept or problem to see if
your solution aligns with your initial vision.
Business professionals might do market
research to test the viability of the idea. During
this phase, you might go back to the drawing
board or you might forge on, confident in what
you’ve come up with.

39. VERIFICATION STAGE

40. This is the final stage of the creative
process. It’s when the hard work happens.
Your creative product might be a physical
object, an advertising campaign, a song, a
novel, an architectural design—any item or
object that you set out to create, propelled
by that initial idea that popped into your
head. Now, you finalize your design, bring
your idea to life, and share it with the world.

41. 1. Affinity Diagrams :
After a brainstorming session, meeting or research you end
up with a load of information that needs to be sorted through
and categorized. This is where the affinity diagram comes.
The affinity diagram helps you group your data based on
themes. This makes it easier to detect patterns and
connections among the information you have gathered, thus
allowing you to come up with new ideas or solutions.

42. Brainstorming
Brainstorming is one of the most
popular methods of idea generation.
You can go about this individually or
with a group of people.
In group brainstorming, you have the
ability to collect many creative ideas
from people with diverse skills and
experience.

43. Concept Map
The concept map is a teaching and
learning techniques that help
visualize the connections between
concepts and ideas. It helps organize
thoughts and discover new
relationships, ideas or concepts.

44. Mind Map
The mind map starts with the key concept you
are brainstorming around in the center.
Related ideas are connected to the center with
lines.
It helps you capture your free flow of thoughts
and organize them on a canvas in a way that
will later allow you to discover new
connections that will let you arrive at a
possible solution.
Because it connects both text and a visual

45. Mood Board
A mood board – like a collage – is a
collection of images, fonts, icons colors, etc.
that is representative of a particular theme or
style. Mood boards are also known as
inspiration boards and commonly used in
design projects.

46. SCAMPER Technique
SCAMPER is another successful creative thinking
technique that is used to spark creativity during
brainstorming. SCAMPER stands for seven thinking
approaches,
• Substitute
• Combine
• Adapt
• Modify
• Put to another use
• Eliminate

47. Six Thinking Hats
Each hat in the six thinking hats method represents a different
perspective. It is used during meetings or brainstorming sessions
to allow team members to look at possible solutions from different
perspectives or thinking directions.
Each hat represents a different thinking angle, and during the
session, each member will get to put it on in turn.
White hat – facts and information
Red hat – feelings, intuitions, emotions, and hunches
Black hats – judgment, legality, morality
Yellow hat – optimism, benefits
Green hat – new ideas, opportunities
Blue hat – conclusions, action plans, next steps

48. Storyboards
Storyboards are a way to visually
organize ideas. It’s a common tool used in
video planning. Say you are planning a TV
advertisement, you can start with
a storyboard to graphically organize the
ideas in your head. As you lay them out
on a storyboard, you’d be able to quickly
mold the idea in your head.

49. SWOT Analysis
SWOT stands for Strengths, Weaknesses,
Opportunities, and Threats. In business
planning, the SWOT analysis is applied in
various situations; in competitor analysis,
situation analysis, strategic planning, personal
evaluation, etc.
It can be used to identify effective innovative
opportunities, mitigate threats using strengths,
etc.

50. BARRIERS TO CREATIVITY
Lack of Freedom as a Barrier to Creativity in
Entrepreneurship
Freedom is an important aspect of creativity. It gives people a
space to think differently and implement differently. But most of
the time organizations create tight work schedules, and
stressful environments, making them pressured, and expecting
their optimum level without considering their employee’s
situations.
How to overcome: This barrier can be fixed by reducing
employees’ workload, giving them authority to make a decision,
and giving employees the to deliver their suggestions. To

51. Not Having a Plan as a Barrier to Creativity in Entrepreneurship
One of the most frustrating barriers to creativity is not having a plan. As
an entrepreneur, you need to have a bigger picture of what path are you
going and what obstacles you are going to overcome. You need to
communicate that bigger picture to your workers as well.
Not having a plan means you start your race without starting line, finish
line, or even not having a track to play. Businesses should supply their
teams with clearly stated expectations, key performance indicators they
can use to measure success along the way, and the desired outcome.
How to overcome: So create a plan and take it to happen. Provide your
employees with considerable opportunities for sharing and evaluating
suggestions and ideas. Then you can spark creativity. Then
administrators can have the possibility to interject with direction as
needed.

52. Fear of Failures as a Barriers to Creativity in
Entrepreneurship
Fear of failure is one of the foremost common barriers to
creativity in entrepreneurship. It comes when
entrepreneurs don’t have self believes, not have a gut
feeling to face a new challenge and overcome it.
Resistance can be described as fear. The degree of fear
correlates to the strength of Resistance. Therefore, the
more fear we feel about our company, the more confident
we need to develop the company.
How to overcome: Fear of failure will go out when we
build our competitiveness and risk-taking ability. When we
do proper environmental analysis and implement new
competitive strategies we can become a creative firm.

53. Lack of Resources as a Barriers to Creativity in Entrepreneurship
Lack of resources may be related to small enterprises as well as large-
scale enterprises. This can be the lack of human power needed to
accomplish a task in a given timeframe, lack of technology, or lack of
expert knowledge.
Possibly the most valuable resources- time and talent- are not
unlimited. Inadequate resources can serve as one of the barriers to
creativity that can be corrected by your business’s leadership. If
leadership values creativity, creativity and innovation will be seen as
essential tools for success.
How to overcome: The best way to overcome this barrier is – don’t treat
creativity like a nice-to-have, treat it as decisions that need to be made.
Always remember that a pipeline of significant ideas costs nothing at all.
At the bare minimum, you can always inspire innovation by setting that

54. Adapting to the Situation as a Barrier to Creativity in
Entrepreneurship
People like to stay in their comfort zone. This is a barrier to
entrepreneurship and calls this “homeostasis”. It means a deep
subconscious wish to stay consistent with what you have done in the
previous.
Your comfort zone, over a period, becomes a groove. If you become
stuck then all progression will stop. This homeostatic impulse controls
people back from becoming all they are competent of becoming and from
achieving success.
How to overcome: Some people overcome this barrier after their failures
by understanding. Some may not overcome and they destroy their
creative abilities by wasting their competitive advantages. A solution we
can suggest is to follow a proper business guide or business consultation.

55. Not Thinking Proactively as a Barrier to Creativity in
Entrepreneurship
The next barrier to creativity in entrepreneurship is not thinking
proactively. If you do not frequently boost your mind with novel ideas
and data, it loses its spirit and energy, very much like a muscle that is
not exercised.
This type of person thinks like passively and automatically. A major
reason for passive thinking is working systematically. Most individuals
get up at the same time each morning, follow the exact practice at their
jobs, associate with the same individuals in their free time, and watch
the same Tv programs.
How to overcome: As an effect of not constantly challenging their minds,
they become soft and arrogant. They do not have new ideas generally.
To overcome this barrier people need to do some changes to their daily

56. Leadership and Management Barrier to Creativity in
Entrepreneurship
Leadership and management are key aspects of firms’ creativity. They
make guides to the lower level staff to think creatively and do creative. If
they do not creative enough or do not promote creativity in a suitable
environment, the firm’s overall creativity attitude will be affected.
How to Overcome: People need to feel confident in their ideas and as a
management crew, you need to be welcomed their ideas and thoughts.
So it is a key part of your business strategy to provide a space where
your team feels free to express themselves creatively.
Also, leadership is important for setup creative strategy. After setting up
strategies, the leadership group needs to be creative enough to
implement those strategies. Furthermore, today firms need to have the
ability to face lot more obstacles. Creativity is a lot more helpful for
making effective decisions by using those challenges as opportunities.

57.  Imitating Competitor’s Barrier to Creativity in Entrepreneurship
Today firms have highly complex competition. As a result, organizations try to imitate
their competitors. Firms nearly looking at their competitors by what strategies and
what new implementation they are going to execute in the future.
The biggest mistake firms doing is imitating their competitor’s moves without
considering their abilities. This will damage your creative ability as well as your
competitive advantage. Firms which adopt this passive philosophy are reluctant to
launch creative projects, which harness their unique resources. But, some firms
examine what works for other organizations, but also creatively acclimate these
aspects to apply them in their way. This process is called benchmarking and it is
a creative tool.
How to Overcome: The best way to overcome this challenge is not to hurry to imitate
your competitors. First, analyze your resources and competitive advantages. Then
think of creative ways to challenge competitors’ new movements. After all these
processes try to implement your new strategy with full of confidence.

58.  Making time to be creative as a Barrier to Creativity in Entrepreneurship
Creativity takes time. It is not a quick process. To be creative entrepreneurs or firms
need creative skills, need industry experience, need well-trained minds, as well as
the right environment.
Pressure to provide quick results can restrict firms’ creative ability. When your firm
environment thinks like time is money and budgets are tight. This can push you to
consider only short-term issues and make you lose your view of the larger picture. It
can also make you sense like you’ve not got the time to execute all of your stunning
ideas
How to Overcome: Tips to overcome this barrier to creativity in entrepreneurship: first
you need to establish long-term targets along with short-term in your strategic
business plan. Be patient to achieve success. Develop your skills in-between
periods. Thinking about how you manage your time what space you have and what
work you need to cut off. You can save time by dropping administrative work. The
more you are free more you have time to think creatively and analyze new things

59.  External Environmental Factors as a Barriers to Creativity in
Entrepreneurship
Not only the inside but also the external environmental factors are working as
a barrier to creativity in entrepreneurship. For example, the global pandemic
affects the firm’s creative projects. Companies lost many sales during that
period and they reduced their research and development expenditures to
reduce their cost. Also sometimes government policies, regulations, and
limitations effecting to entrepreneurial firms’ creativity. And we can’t control
environmental disasters, economic instability, and social changes.
How to Overcome: We need to come up with new strategies and new
solutions to overcome these external factors. But there are some advantages
as well for overcoming external barriers. If one door was closed new door will
open or we can create a new door. Think like that: every obstacle or barrier in
the external environment creates a new opportunity to implement a new
creative idea. As an entrepreneurial firm, you need to do proper environmental
analysis and prepare a proper short and long-term strategic plan to overcome