Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Ideation 101Sourav BasuTech Lead, Yahoo!http://slideshare.net/souravbasu1
What’s an Idea?
An Idea
Bright Idea
Green Idea
Business Idea
Broken Idea
Small Idea
Big Idea
Many Ideas
No idea
An idea is a thought or a concept,which proposes a course of action    to achieve a desired goal
Idea Generation
Random Throw?
Diverge/Zoom Out First!
Converge/Zoom In Next!
Brainstorming
Brainstorming - Solo1.   Exhaust all options2.   Sketch or Draw3.   Avoid Disruptions4.   Keep a journal5.   Do what works...
Brainstorming - Group1.   Set a time limit2.   Keep groups small3.   Stay on track4.   Give everyone a chance5.   Don’t cr...
STOP – Lets get to a solution
Convergence             Business          User              Goals        Consideration Problem                            ...
Idea Visualization
Workflow Diagrams
Wireframes
Paper Mockups
Storyboards
Recapitulation• Conduct a quick brainstorm by yourself or in a  group• Define a problem statement• Identify constraints, t...
Some problem challenges     from our side
Thank You!      &happy hacking
Upcoming SlideShare
Loading in …5
×

Ideation Process

A talk on the ideation process given at HackU 2013 in IIT-KGP

Ideation Process

  1. 1. Ideation 101Sourav BasuTech Lead, Yahoo!http://slideshare.net/souravbasu1
  2. 2. What’s an Idea?
  3. 3. An Idea
  4. 4. Bright Idea
  5. 5. Green Idea
  6. 6. Business Idea
  7. 7. Broken Idea
  8. 8. Small Idea
  9. 9. Big Idea
  10. 10. Many Ideas
  11. 11. No idea
  12. 12. An idea is a thought or a concept,which proposes a course of action to achieve a desired goal
  13. 13. Idea Generation
  14. 14. Random Throw?
  15. 15. Diverge/Zoom Out First!
  16. 16. Converge/Zoom In Next!
  17. 17. Brainstorming
  18. 18. Brainstorming - Solo1. Exhaust all options2. Sketch or Draw3. Avoid Disruptions4. Keep a journal5. Do what works for you
  19. 19. Brainstorming - Group1. Set a time limit2. Keep groups small3. Stay on track4. Give everyone a chance5. Don’t criticize
  20. 20. STOP – Lets get to a solution
  21. 21. Convergence Business User Goals Consideration Problem ConstraintsDefinition Hack
  22. 22. Idea Visualization
  23. 23. Workflow Diagrams
  24. 24. Wireframes
  25. 25. Paper Mockups
  26. 26. Storyboards
  27. 27. Recapitulation• Conduct a quick brainstorm by yourself or in a group• Define a problem statement• Identify constraints, target users, business goals• Visualize and capture ideas by using wireframes, mockups, storyboards
  28. 28. Some problem challenges from our side
  29. 29. Thank You! &happy hacking

×