This talk was given at the Etsy Success Symposium for small creative businesses, March 30th 2012, Etsy HQ

1. Getting Pinned:
Build your Community and Brand
Jasmine Trabelsi
#getpinning @curlyjazz

2. What is Pinterest?
“Pinterest allows you to organize and share all the beautiful things you find
on the web. You can browse pinboards created by other people to discover
new things and get inspiration from people who share your interests.”

3. Vision Board, Mood Board

4. First pin ever was from Etsy!!
by papercutsbyjoe

5. “A collection of the most amazing,
wonderful craftiness on earth. “
- Reese Witherspoon on Pinterest
Etsy items are unique, quirky, beautiful,
funny, handmade. These aesthetic
qualities help make it “pinteresting”.
http://pinterest.com/pin/155303887119922098/

6. The Awesome World of Etsy
✤ 14 Million items for sale on Etsy.com
VintageConfections, BoringSidney, ArtAkimbo,
BiscuitScout,BZRshop, thegoodmachinery CisforCardboard

7. ✤ Etsy is the most widely represented “brand” on Pinterest.
✤ Approximately 3% of Pinterest is Etsy items.
✤ Etsy’s Pinterest page has 70,000 followers.
✤ The most popular board “Cool Spaces” has 95,000 followers with only
2 Etsy items out of 66 pins.

8. Home Court Advantage
✤ There are 1.2 million unique Etsy items on Pinterest.
✤ Those items have been pinned ~4.5 million times.*
* based on click through rate (CTR) of pinned images

9. How do I
promote
myself?
-Use your creativity.
-Pin it Forward:
An early blogger challenge was to
“Pin What Home Means To Me”.

10. Participate in
Memes
-Words to Live By
-Breaking up a photo on a board
lisamanndirkes.com, Christine Martinez, persimmonandpink

11. Introduce
Yourself
-Make sure you import your Facebook
friends and Twitter followers to Pinterest.
They will be the easiest to interact with
while you get the hang of it.
-Build boards that are about your life-
inspirations, hobbies, materials, etc.
-Pinterest is a friendly, positive
community.

12. What do I pin?
✤ Beautiful, editorial style photography: Think
Martha Stewart or your favorite blog. Pinterest
is a visual medium. Take the time to invest in
good photography, it can mean the difference
between a repin and just a like.
✤ Show off your collection: Pinterest was created
to share your collection of beautiful things.
Books that you have at home. Art on the walls.
What do they say about you as person?
✤ Roam Freely: Boards should not be just of your
items. Don’t replicate your store. Do pin
outside of the Etsy community. This is where a
lifestyle brand comes alive. What inspires you
to craft? Pin it!
http://pinterest.com/curlyjazz/to-the-races-hats/, http://pinterest.com/pin/19844054577774328/

13. http://mashable.com/2012/03/26/optimize-images-pinterest/

14. How do I self
promote?
✤ Behind the Scenes: Give your
customers a peek into what
inspires you, what influences
your brand, and your company
culture. Extend your focus
beyond your own content or
product.
✤ Do you sell vintage boots? Sell
beads? Show all creations by
color palette. Highlight your
customers’ work.
MetamorphDK

15. Doing it Right?
An Elephant Obsession
http://pinterest.com/lbowerzta/elephant-obsession/

16. The Bleubird Vintage. Vintage Clothing From The 50's, 60's, 70's, & 80's. Styling, Wardrobe Remix, Art, Crafting, Updates,
Sneak Peeks, Surprises And More. Bluebird Vintage.

17. Influencers

18. Pinterest is still evolving.
Feb 2012

19. How do I get followers?
✤ Use other social media tools to
boost your Pinterest presence.
✤ Peak pinning time is Monday
through Friday 4-11pm EST
✤ Be active with other pinners,
not just the super influential.
✤ If you find a cool board, tweet
the link and highlight it on your
Facebook page.

20. http://mashable.com/2012/03/26/optimize-images-pinterest/

21. ✤ Check your Shop Stats to see if your most popular Pinterest items are still for sale or getting
traffic.
✤ Your Etsy URL will be the same if you pinned it or some else pinned it.
✤ A frequent complaint about Etsy items on Pinterest is that they can be sold out or expired. If
an item is sold you'll still get some of the benefit of the traffic, but an expired item is a dead
end. So consider keeping your most popular items on Pinterest renewed, as they act as an
important entrance into your store.
✤ If you have restocked or created a new item, spend extra time pinning and commenting that
day. Many repins happen in the first few minutes after you post.

23. Thank you!
Jasmine Trabelsi
@curlyjazz
jasmine@brandxculture.com