A short guide to Pinterest for brands. What is Pinterest? How do people use Pinterest? Who is using Pinterest? Which brands are using Pinterest?

1. A NixonMcInnes guide to… Pinterest for brands

2. Whether you like it or not, people are talking about Pinterest

4. Why bother knowing more? “ Pinterest ’ s unique monthly visitors tops 11 million, making it the fastest standalone website to surpass the 10 million mark ” (ComScore) “ The average Pinterest user spends 98 minutes on the site each month, a time that only Facebook and Tumblr beat” (TechCrunch) “ Pinterest is the fifth largest driver of referral traffic, behind Facebook, YouTube, Twitter and Yahoo ” (PR Daily)

6. How can you use it? Pinterest says you can use it to: Save decorating ideas Plan a wedding Find your style Save recipe ideas

7. All different types of companies are using Pinterest - some you might expect, for example Etsy and others you probably wouldn’t expect at all, for example Oreck (the vacuum cleaner brand).

9. How are these brands using Pinterest? “ Etsy, with 43,000+ followers, is one of the biggest I ’ ve seen…You can of course connect to the thousands of items for sale on its ecommerce site, but Etsy's account also shows you how you can make your own products and how to put their products to work in your daily life, which again, emphasizes the lifestyle philosophy that Pinterest promotes. Not sure what to buy your love for Valentine's Day? Don ’ t worry, Etsy has all its pins organized to give you tons of ideas. In other words, giving your customers new ideas for how they can use your products will give them more reasons and incentives to buy from you. ” (Hubspot blog)