This presentation, originally shared as a webinar on #IWD2018 for Action for Children is all about how to identify your purpose and build it into your personal brand

2. A bit about me:
@brandbycollette

3. The importance of power

4. “People don’t buy what you do,
They buy WHY you do it.”
Simon Sinek, Start with Why”
Your WHY = PURPOSE

5. The power of your purpose

6. What the
world needs
What makes
you SPECIAL
A POWERFUL purpose is made up of two
things

7. So now that we’ve identified our
purpose, how do we turn it into a
brilliant brand?

8. Use purpose as your
filter:
Always ask:
- does it live up to my purpose?
- how can I demonstrate/deliver
on my purpose in doing this?
If not, why are you doing it?

9. “I hold that a strongly
marked personality
can influence
descendants for
generations.”
― Beatrix Potter

10. If you’re struggling, find your inspiration!

12. Where will you shine?
1. Who and where are your audience?
2. How will you add value?
3. What’s your call to action?

13. Collaborate with LIKE MINDS

14. Head to
facebook.com/
brandbyme for
a LIVE Q&A in
10 mins!
(2.30pm)

15. Do keep in
touch:
Our blog is
brandby.me
linkedin.com/in/
brandbycollette
@brandbycollette
facebook.com/
brandbyme