These are the slides from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related. Related article: How many results are really shown in voice search: https://authenticstorytelling.net/how-many-search-results-are-really-shown-in-voice-search-a-test/ Want me to speak at your event? https://authenticstorytelling.net/hire-speak-authentic-storytelling/

1. Ranking in voice search
Christoph Trappe - @ctrappe
Chief Marketing Officer

2. Hi. I am...
Christoph Trappe
ctrappe.online
ctrappe@gmail.com

3. @ctrappe • #CMWorld
Why voice strategy?
25% of Americans
own smart speakers
96% of Americans
own smart phones

4. Voice strategy buckets
Voice search

5. Voice strategy buckets
Voice search Voice production

6. Voice strategy buckets
Voice search Voice production Voice integration
into apps

7. Voice strategy buckets
Voice search Voice production Voice integration
into apps
Smart devices
designed for voice

8. “It’s not just going to be a device
you’ll walk around with,” said
Scot Westwater. “It’s going to be
the way we interact with these
digital devices.”

9. “I do all my calculations by asking my
Google Assistant,” Heather Smith on the
Tech Talk for Accountants Show podcast

12. Make voice more
than single use!

13. Make voice more
than single use!

15. Content creation with voice in mind
• Write conversationally
• Keyword research
• Go deep into the topic
• Other best SEO practices

16. Measurement

17. Measurement

18. Bye… Please stay in touch.
Christoph Trappe
ctrappe.online
ctrappe.online/LinkedIn
ctrappe@gmail.com