Here is part of my media evaluation.

1. Construction, Research, Planning and Evaluation
Construction
The performance sectionof ourvideowasfilmedusinganordinarycamcorder.To increase the
speedof the shootwe usedmultiple camerassetupatdifferentanglesaroundthe room.Although
thismade the editingof the videoharderaswe had to keepfindingsmallclipsfromalarge selection
of shotsitmade the overall endproductlookalotbetter.For the narrative sectionwe usedaDLSR
camera as itallowedustoget a varietyof focusesandaltogetheramuch cleanerandprecise shot.
The main programmerwe usedforconstructionwasPremierproCS5.5. We had usedthis
programme before inthe ASprojecthoweverwe didn’tuse ittoitsfull potential.Thisyearwe used
a wide varietyof effectsonthe shots(suchasbrightenandcontrast) to make sure that the video
lookedprofessional andthere were nodarkor out of place sections. Howeverwe didcome acrossa
fewproblemsaswe didn’tknowhowtouse certainfeaturesbutwe usedYouTube toquicklyfind
out howto do it.
For my posteranddigipakIused the editingsoftware Photoshop.Goingintothisprogramme Ihad
no experience of itsoI quicklybecame stuck.HoweverIquicklybecame more confidentafterIused
Google andYouTube to get tipsandtricks onhow to use the toolson Photoshop.WhenIfirsttried
to editthe picturesIhad takenon myphone I soonrealisedthattheywere notgoodenoughquality
meaningthattheywere pixilated.Toovercome thisproblemIusedaDLSR camera whichgave much
betterqualityimages.
Research
Havingnot much knowledge of the musicindustryingeneralwe made sure we researchedintothat
area.Using Google we researchedintothe waystheyactual constructthe videos,the companies
that showmusicvideos,the placesyoucanview musicvideosandthe general purposeof amusic
video.Afterfindingoutaboutall these sectionsof the musicindustryitallowedusto understand
more about the platformsthatwe can put our videoon.
We alsoresearchedintoa fewmusicvideotheoriessuchasGoodwin’stheoryandLauraMulvey’s
gaze theory.Havingresearchedintothese theoriesitallowedustounderstandmore intothe ideas
and thoughtprocessesbehindproducersof musicvideo.Ialsoresearchedthe conventionsof the
differentgenresof music.Ispecificallylookedatthe rock/indie genre asRoyal Bloodfitintothat
genre of music.I foundoutabout the type of cuts, editing,clothingandsettingthatthe rock genre
generallyusessoIcan use theminmy videotomake it lookmore professional.
Planning
For us the mostimportantthingto planwasthe audience ourvideoaimedat andthe settingof our
video.We wantedtomake sure we had a clear andprecise audience whichwe couldaimfor.Tofind
out whatage range wouldbe interestedinourvideowe sentouta questionnaire.We includedlots
of questionsabouttheirmusicinterestsandjustaboutthemingeneral.Fromourresultswe
produceda large range of pie charts whichallowedustosee whatageswouldbe interestedinthe
musicvideoaswell assome of theirotherinterests.We usedthe programme MicrosoftPublisherto
compile ourresultsandallowusto tailorthe lookof the people andsettingof the videotosuitour
audience.
In ASmediawe alwaysforgotpropsor someone wore the wrongclothingsothisyearwe decidedto
write outextensivelistsforusandthe performersinourvideo usingMicrosoftWord.Especiallyfor

2. the performersinthe bandtheyneededtohave separate listsaswe wantedthemtolookespecially
professionalandlike areal band.We also wantedoursettingtobe perfectso we came up with
some ideasof where tofilmandthenwe wentto eachlocationto see whichone wouldbe suitable.
We decidedthe filmthe narrative sectioninBishopSuttonasitsuitedthe rundownrequirement we
needed,forthe performance we usedadramaroomas ithad goodlightinganditcouldlooklike a
place a band couldpractice and perform.Tofindoutthese locationswe usedgoogle maps.
We alsowrote a scriptfor out performerssoitwaseasierforthemto understandwhattheyhave to
do and howthat relatestothe overall story. Aswell asthiswe drew upa storyboardof all the shots
so we couldvisual the shotswe are goingto filmandwhat angle/lengththey’re goingtobe.
Evaluation
Overall Ithinkourmusicvideowasof a goodstandard.Howeverthere were some partsthatif we
were toredo itI wouldchange or justre-shootthe shots.Onthe narrative side Iwouldlike tore do
the narrative storybecause the one we have at the momentdidn’treallyhave muchof a storyto
follow. Alsosome of the shotsinthe narrative are a bitoff in termsof the performerbeingoutof
positionorthe shotsdon’tflowproperly.
Alsointhe performance partof our videothere wasasetof shotsthat didn’thave properlighting
and there were afewwhere the actuallyguitarordrum playingwasoutof time withthe songwhich
I wouldre film.HoweverIamhappywitheverythingelse we didand the performance andnarrative
suitedthe genresandconventionsof rock and the band Royal Blood.