Our Target Audience

1. Our Target Audience
Age
We are planningontargetingan audience of around16-27. We believethisage range wouldbe ideal
for our videoasour videoincludesacast thatare of a similarage.Thismeansthatour audience will
be able to relate tothe charactersin our video.Alsothe youngagedbandwe are goingto us will
appeal toour audience asit showsthemthatanyone can become a popularbandif theykeeptrying.
I alsothinkthisage wouldbe an ideal targetforus as our maincharacter is inthe middle of that
range.Thismeansthat youngpeople thathave a similarstorytoours inour videocanrelate to it
and mightactuallygive themstrengthtocarry on.Alsothe moral behindourvideowill hopefully
persuade peoplenottodo drugsor drinkalcohol as eventhoughit can give youa few minutesof
happinessitwill cause longtermaffectsthatmightaffectyouforthe restof yourlife.
Gender
Our genderratioisaround75% male and 25% female. We believe the malegenderwill watchour
videomore thanfemale asourvideoisa rock band whichhave connotationswhichlinkittothe
male gendersuchas masculinity.Howeverwe dobelieve thatourvideowill be watchbysome
youngergirlsastheytendto be attracted to strong,male dominatedbandsandvideos.
To appeal to our audience we willmake sure ourbandwasdressedsmartlytoappeal to the female
side of our audience.We are goingto make the boyand the drug dealersdressinmore masculine
clothingsuchas jeansandhoodies.Ourvideodoesn’tbackupLaura Mulvey’s gaze theoryaswe
don’thave any womeninourvideo.Howeverwe are goingtouse an ideafromthe theoryand make
our bandappeal to our female audience ratherthanthe ideaof havingwomentolookat.
Social Demographic
We wentonto the websitesUKtribestofindwhatsort of social demographicouraudience is-
http://www.uktribes.com/
Althoughthere wasn’tarock baseddemographicwe didfindone called‘Trackies’whichdoesrelate
to the sectionof our audience thathasa similarlifestyletothe boyand the drug dealersinour
video.

2. Occupation
Mainlystudentsfrom6th
form to university. Eventhoughsome of the video(suchasthe sectionwith
the drug dealers) doesseemtogive the connotationsof beinghomelessanduneducatedwe do
believethatouraudience will have ahome andwill be ineducation.Thisisbecause we wantour
audience tounderstandthatanyone canreach theirdreamnotmatter whatsituationthey’re in.
I thinkour audience will have aweekendjobora part time jobthat theycan do in-betweenschool.I
thinkthisbecause ouraudience isquite youngsotheywon’thave leftfulltime educationyet.
Interests andHobbies
We thinkthatour audience will preferactionprogrammes andfilms.We believethisbecause they
are youngand energeticmeaningthattheywon’twantanyprogrammesthatare slow andboring.
We thinkthatour target audience willwatchprogrammeslike‘Game of Thrones’and‘The Hunger
Games’. Theyalsospendquite a lotof time gamingor computerswith theirfriendswhoalsoplay.
We thinkthatour audience will alsobe interestedinheavierrock/metal typesof musiclike‘Bring
me the Horizon’andmaybe more indie musicsuchas‘Arctic Monkeys’and‘Imagine Dragons’.
Characterisation
Our ideal audience memberisRyanfromLondon.He isa 19 yearoldboy wholikesindie/rockmusic
such as ArcticMonkeys.Music hasalwaysbeena bigpart of hislife,he’sconstantlylookingforthe
latesthitsonmodernmusicsiteslike SpotifyandSoundcloud.Notonlyisfindingnew musica
passionof hisalsohowhe listenstoitisimportant.He spendsmostof his moneyonthe latest
headphonesandspeakerssohe can hear everylastnote.
He isa well-dressedboywhokeepsupwiththe moderntrendsof society.Hislikingof actionfilms
like ‘JackReacher’and‘Taken’contributesabigpart to whathe talksaboutwithhisfriends. He’sa
bigfollowerof Youtube andsubscribestomanylarge musiccompaniesandbands.Notjustlarge
bandsalsohe’slookingoutfornewand upcomingbandslike ‘Royal Blood’whohe believesare going
to be the nextbigthing.
We thinkcharacterisationisveryimportantintermsof the meaningof the video.Aswe follow the
boythrough hislife itbecomesapparentthathe isina lot of trouble.He doesn’treallyhave anaim
inlife andhishealthisdecreasing.Eventuallyfindssomethingtoaimforin becomingamusicianand
we want thismessage of beingable tomake somethingof yourlife arealityforanyone nomatter
whoyou are.
Uses andGratifications
The main use andgratificationof ourvideoisforpeople to realise thattheycanreach theirdreams
no matterwhat.Our videoisuseful forpeopleastheywill understandthattheycanturn theirlife’s
aroundno matterwhat theyhave done intheirlife’s.