work

1. How did you use newmediatechnologiesinthe construction and research,planning and
evaluationstages?
Planning:
To beginmyresearchfor thisyear’sproject,Ihad to choose a suitable songtowhichmyvideowould
complement. My songchoice inspiredthe directiontowhattype of musicvideoIwouldcreate.The
choice of song wasnot simplybasedonchoosingasong I enjoyed,butonseveral otherfactorssuch
as genre,beat/flow,lyricsandthe lengthof song.Topickthe perfectchoice,Iuseda range of
websites:
My frequentlylistenedtoplaylistonYouTube
was significantinprovidingsome ideasforwhich
songI coulduse.Furthermore,Ichose to examine
songswhichI heard/likedalot,thiswasbecause I
was familiarwiththem.Withthisknowledge,it
wouldhave beeneasiertocreate appropriate
ideasfora music video.Duringthese earlystages,
a personal favourite of mine was“Radiohead -
Creep”,howeverthere were manyissueswith
thischoice (itwouldhave requiredamale actor
whowe have had to relyon frequently),soafter
dismissingthatideawe constantlyresearchedfor
the perfectsong.
Anotherwebsitewhichhelpedtodecide which
songto settle onwas iTunes.Itshomepage
includesalistof the top 20 official hitsof that
week,broadeninggenresandlookingatpopular
songswas useful asIthoughtusinga pop song
witha dominatingbeatandcatchy lyricscouldalsobe a good directionformusicvideo.
Aftermuchdebate,ourdecisionof choosing
MIA’s“Paper Planes”wasinfluencedby
researchingfemalerap/urbansongsof the 21st
CenturyintoGoogle search. Once we had
decidedonthe chosensong,we beganto
generate ideasastowhat themeswe wishedto
presentinourmusicvideo.Todo this,I useda
website calledPinterestwhere youcancreate a
board abouta topic of your choice andpinyour
favourite picturestoit.Idecidedtocreate a
board because itwouldhelptogatherall of my
visual ideas,ithelpedme andmypartnerto plan
the directionwe were thinkingof goingwithour
musicvideo.Duringourresearchandplanningstages,thiswebsite wassignificantinconstantly
addingideasasto what wouldlookaestheticallypleasingthe musicvideo.Itenabledme andmy
partnerto gain a true understandingonhow ourmusicvideowouldturnout.

2. Construction:
Duringthe constructionperiod,Ibelieve thatIexcelledinusingavarietyof new technologiesto
advance my mediaproduct.Ifoundthat myprojectin ASwas especiallybeneficialforthisprocessas
my priorexperience withsoftwaresallowedme toonlyendeavourevenfurtherformymusicvideo.
I startedby usingvideostreaming service YouTubetogetaccessto my chosensongin a highquality
format.Once I had bookmarkedthislink,we andmypartnerdecidedontype of camerato use for
filming. We usedaLumix GF1 whichhas an interchangeable lense.Itshighqualityledourdecision
as we were alsothoroughlyimpressedwithits12.1megapixel live MOSsensor.Thisquality
contributedtoour mediafootage havingaricherpicture andan overall clearerappearance.Thiswas
particularlybeneficial asthe majorityof ourmusicvideo wasfilmedoutside. Furthermore,itoffered
a HD movie settingwhichwasbeneficial forusforfilmingourvariedlengthenedshots,italsohada
range of othersettingswhichincludedarange of artisticcoloursand filters.Toexplain,we found
that if we had filmedonaday where there waslittle natural lighting,these optionsallowedusto
experimentandenhance the lightingquality.We hadnoexperience withthiscamerapriortothis
project,thiswasbecause we were onlyexposedtothe CanonXA25 duringour ASstudies.Toassist
my camerafilming,Ialsousedothercameraequipmentsuchastripodstoachieve stable shotsmost
noticeablyforthe narrative of the musicvideo.Importantly, forourtime-lapse scene,we useda
gorillagripto attach our cameraonto the busrail sothat we were capture our footage fromthe
upstairsof the bus. Thiseffectivelyhelpedusgatherfootage fromalarge amountof area,it wasalso
sturdywhich ultimatelyhelpedourfootage tolookmore professional.Furthermore, althoughwe
usednatural lightingthroughoutthe majorityof ourfilmingprocess, we alsousedaflashbox to
create highkeylightingwhenfilmingshotsforourchorus.This piece of equipmentwasimportant as
whenwe filmedinastudio,its limitedlightingrequiredalotof highkeylightingforourfootage to
be of a highstandard.
Furthermore,duringourconstructionperiod,we alsocreatedanInstagrampage whichcontained
imagesandvideosof footage frombehindthe scenesof ourfilmingproject.Usingthisplatformof
social mediawasbeneficial inallowingmassaudiencestoview ourprogressandlearnmore about
our project.Also,asitis a modernand popularappintoday’ssociety(especiallyamongst
adolescentsandyoungpeople),itwasan easy wayto promote andadvertise our
musicvideo.
The creationof myblogon Bloggerhelpedtoorganise anyprogressmakingnotes
I made duringour creatingprocess.Ihad alsousedthislastyear forour Thriller
Opening,therefore me andmypartnerwasted notime settingablogup once
again.Creatingthisonline type journalwaseffectiveinincorporatingmodernday
technologyintoourprojectashavingour notesonline once againallowed
anyone toviewourprojectat the touchof a click,thuspopularisingit.It

3. successfullyallowedustodocumentourwhole processfromresearchtoproductionandofferedus
waysto uploadnotjust photos,butmindmapsandvideos.Ultimately,itprovideduswithavariety
of waysto creativelydisplayour
notes.
Once we had recordedall of our
footage,we uploadedourcontent
ontoApple Macs in orderto use the
software Final CutProX. After
havinguseditfor our Thriller
openingforourAS studies,we were
at great advantage andwere able to
quicklybeginediting.With FinalCut
Pro X,we were able to increase the
speedtocreate our time-lapseseen
at the beginningof the video,as
well asdecrease the speed.We
constantlyused toolssuchas the
blade tool andtrim to accuratelyget
smoothcuts betweenshots. With
some practise,we were able to
produce some brillianton-beat-editingskillswhichsuccessfullylinedupouractor’slip-synchingto
the lyricsof the songeffectively. Furthermore,we alsoeditedthe footage backwardsasdepictedin
the verylast scene of our piece.Symbolically,thiseditcontrastedagainstthe beginningof ourmusic
video(the time lapse withinourfirst10 seconds) butthiswasoverall includedtorepresentthatthe
character was goinghome andthat herjourneyhadcome to an end.Fundamentally,ouruse of
these toolshelpedtoeffectivelycreate aninterestingandoriginal musicvideo.If there were ever
any issues,forexample havingfootage thatwastoodark, Final CutPro X allowedustochange the
aestheticsof ourmediaproductbyadjustingthe colourscheme of shots.We wouldlookthrough
filtersbutthenindividuallymanipulate the contrastandsaturationof certainshotswhichcouldhave
beenimprovedtogeta close matchin colourgrade.
Magazine advert and Digipack:
The picture usedon myancillarytextwastakenon a CanonEOS 1200d where we conductedawhole
photoshootdedicatedtocollectingpromotionalimagesof ouractor,thisequipmentallowedusto
geta goodqualityimage inlowlightsituations. Tocreate the magazine and Digipack,mypartner
and I usedphotoeditingsoftwareAdobe PhotoshopCS6. Me and my partnerwere completelynew
to thissoftware,aswe onlyhad little practise withitbeforehand.Toproduce ourrecordlabel,we
usedthe logofromthe CamdenTube sign whichfeaturesinourmusicvideo,thusreinforcingone of
our majorthemesinour product.We constructedthisby puttinglayersof colouroverthe tube sign
to conceal the lettersandthenusedthe brushtool whichpaintedagraffiti like pattern.With this,we
coveredthe edgesof the signto make itlooklike arecord label.Ibelieve thatusingphotoshopfor
thisprocesshelpedourmagazine adverttoappearmore efficientbecause itallowedusto
manipulate ourphotowithavarietyof toolsdesignedforthispurpose.

4. Evaluation:
The internetwasusedtomy full advantage asI aimedtouse all typesof social networkingtoexploit
our mediaproject.Me and mypartner firstuploadedourfinal piece toYoutube whereanyone was
able to viewandcommentonour content,we furtheredthe viewsonourvideobysharingiton
social networkingsitessuchasFacebookandvia our Whatsappgroupchats. The people we converse
withthe moston these platforms, representandfitthe criteriaof ourtarget audience. Therefore
these methodswere effectiveinexploitingourproductto whowe wishedtoattract. Doingthis
allowedme toreceive feedbackonmymediaproduct.
I thenwantedtoreach an evenwideraudienceandreceive somecriticism
fromstrangers,therefore IcreatedaSurvey.The surveyconsistedof a
seriesof questionsandwasmade throughSurveyMonkey.Iaimedtogain
an understandingonwhatviewersthoughtaboutmine andmypartner's
final product.Iparticularlychose touse thiswebsite tocreate my surveyas
it hada resultstrackingfeature thatautomaticallypouredall of mydata
intopresentable barchartsso I couldeasilysee abreakdownof all of the
data that I had collected.