Foodstuffs NZ - Craig Rispin Keynote Feb 25, 2015

1. CraigRispinCSP

3. “Craig we’ve seen more
change in the last 3 years
than in the last 30.”

4. Technology Changes
Exponentially

5. Technology Changes
Exponentially
People Think Linearly

6. We Live in Times of
Accelerating Change

7. Did You Know -
That Shift Happens?

10. Discuss with a Partner:
What Did You Find Most
Surprising in the Video?

13. You Must Innovate
to Survive and Thrive

14. Act Like a 93 Year
Old Startup to Innovate

15. Because Innovative
Startups are Disrupting
the Incumbents

28. Connect with Startups
to Act Like a 93 Year Old
Startup

31. There are 10 Types of
Innovation -
Not Just Technology

32. 10 Types of Innovation

33. 10 Types of Innovation
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
s
Channel
Management
Service
Offering
Product
Systems
Product &
Performance
Brand
Promise
Customer
Experience

34. Innovations You Can’t
Ignore in Retail
Right Now

35. Massively Mobile

36. How Big is Mobile Today?

37. How Big is Mobile Today?
7B People in the World

38. How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers

39. How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers

40. 97%Phones per 100 Citizens

49. How Many Mobile
Internet Devices
in Your House?

50. iBeacon
(aka Bluetooth Low Energy)

51. Confidential and Proprietary space150 ©2013
iBeacon is a new technology
created by Apple to
enhance location
services for mobile devices.
image source: Apple

53. Confidential and Proprietary space150 ©2013
iBeacon was created to enable your
phone to do things when you’re
close to a specific location
like alert you when you’re in front of this Apple Store
image source: Apple

55. Big Data
(Even for Little Stores)

59. Digital Signage
(Delivering Real Results)

65. Pay per Look is an advertising model used in out-of-
home media (typically digital displays), where
advertisers pay the media vendor only when someone
looks at their ad. The Pay per Look model uses
technology that relies on optical sensors and/or video
cameras (known as anonymous video analytics (AVA)
technology) to detect faces that turn towards the display
while completely honoring privacy.
Advertisers pay for each look their ad receives, with the
actual amount paid based on the Cost per Look (CPL).
In this regard, Pay per Look is modeled after the
Internetʼs Pay per Click model as proven by Google
AdWords.
Look-based Billing
With Pay per Look billing, the client sets their daily budget and Splash
will automatically continue to display the ad until the daily budget is
achieved. The client is charged only if someone looks at the ad, not
when the ad is displayed. The Daily Budget is entirely up to the client
and will depend on the amount the client is comfortable spending on
Pay per Look advertising each day.
Pay per Look ™ Symphony ™ Splash ™ BMS ™

66. Pay per Look is an advertising model used in out-of-
home media (typically digital displays), where
advertisers pay the media vendor only when someone
looks at their ad. The Pay per Look model uses
technology that relies on optical sensors and/or video
cameras (known as anonymous video analytics (AVA)
technology) to detect faces that turn towards the display
while completely honoring privacy.
Advertisers pay for each look their ad receives, with the
actual amount paid based on the Cost per Look (CPL).
In this regard, Pay per Look is modeled after the
Internetʼs Pay per Click model as proven by Google
AdWords.
Look-based Billing
With Pay per Look billing, the client sets their daily budget and Splash
will automatically continue to display the ad until the daily budget is
achieved. The client is charged only if someone looks at the ad, not
when the ad is displayed. The Daily Budget is entirely up to the client
and will depend on the amount the client is comfortable spending on
Pay per Look advertising each day.
Pay per Look ™ Symphony ™ Splash ™ BMS ™

68. Let’s Continue the
Innovation Learning Online!

69. Free Monthly Virtual
Mentoring on My Website:
www.FutureTrendsGroup.com

70. CraigRispinCSP