1. WHAT WE DO
We take a different approach to advertising.We use insights into perceptual science to give advertisers a unique
advantage: cause a positive reaction in the consumer that leads to optimal performance for the advertiser.
Our Solutions
Light Reaction’s mobile-first performance products reflect the
prominence that mobile devices now play in the lives of consumers.
We’re so confident in our ability to drive performance that we
guarantee it. Our clients only pay when their objectives are met.
When German retailer Walbusch was looking to
generate incremental growth for their company they
turned to Light Reaction to focus on performance.
RESULTS
in post-click
sales
in new
customers
in cost per
new customer
in revenue
turnover
17%INCREASE
16%INCREASE
8%DECREASE
10%INCREASE
Viewable
Ad
Noticed? Looked
at?
Pleasing? Relevant? Timely? Successful
Outcome
LOST OPPORTUNITY
DESKTOP PERFORMANCE*
The classic desktop
performance product optimized
to downstream outcomes
MOBILE CLICK-TO-CALL*
Generate high-quality phone leads directly
from mobileWeb and in-app ads across
hundreds of top publishers and apps
MOBILE PERFORMANCE
Foundational mobile performance
product optimized for outcomes
MOBILE RE-ENGAGEMENT
Drive users back to clients’ apps using
data and dynamic creative to put the best
offer in front of a retargeted user
SOCIAL*
Generate traffic to client site through
native Facebook posts
EMAIL*
Direct email marketing optimized
and sold accordingly to performance
outcomes
In today’s world, consumers are more connected than ever before. Our
devices have become an essential part of our being. Consequently, this
is making it ever more complicated to execute one of marketing’s most
basic goals—to drive positives outcomes for an advertiser.
THE SCIENCE OF
PERFORMANCEADVERTISING
For more information
please contact
info@LightReaction.com
www.lightreaction.com
Our Building
Blocks
Data
Media
Creative Expertise
CLIENT
OUTCOMES
Technology
*available in select markets