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Go Mobile or  Go Home!
Today's panel... <ul><li>Don Batsford , Jr., Partner, 31 Media  (Twitter @batsford) </li></ul><ul><li>Ruth Ann Cooper , CE...
Does this look familiar?
Your Phone Sucks – So Did Dial Up
100% mobile vs. 78% wired =  68,390,520 more internet connections
<ul><li>Every Type of Ad </li></ul><ul><li>Email, Phone, TV, SEM/SEO </li></ul>
The New Mentality phone # product url
I <3 QR Codes
Affiliates Gone Mobile <ul><li>Mobile Site </li></ul><ul><li>Mobile App </li></ul><ul><li>QR Code </li></ul><ul><li>Pay-Pe...
Three Things in Your Pocket/Purse <ul><li>Wallet </li></ul><ul><li>Key(s) </li></ul><ul><li>Phone </li></ul>42% of you adm...
Mobile   Advertising <ul><li>75% choose their device over their wallet, keys, or laptop </li></ul><ul><li>65% opt in to re...
Mobile   Natural Next Step  <ul><li>Immediacy  - Mobile campaigns are easy to create and execute; messages are delivered t...
The Mocial Revolution : Mobile + Social= Mocial <ul><li>All staff promotion: </li></ul><ul><li>Chamber staff to inform cus...
Application  Download Options <ul><li>2D barcode  </li></ul><ul><li>Direct link from your company </li></ul><ul><li>Dynami...
<ul><li>New Affiliate Member Announcements </li></ul><ul><li>Mobile VIP Club: Discounts, Exclusive offers, Advocacy </li><...
Now time for... <ul><li>Audience questions </li></ul><ul><li>Discussion </li></ul><ul><li>Brainstorming </li></ul><ul><li>...
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Go Mobile or Go Home!

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2012 is the year of mobile. From mobile apps to mobile sites to mobile advertising to QR codes to pay-per-call, there is a lot going on in mobile.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

Marty M. Fahncke, President, FawnKey and Associates (Twitter @FawnKey) (Moderator)
Don Batsford, Jr., Partner, 31 Media (Twitter @batsford)
Ruth Ann Cooper, CEO/President, Mobile Zoom
David Lewis, VP, Business Development, Majoobi (Twitter @thedavidlewis)

Published in: Technology, Business
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Go Mobile or Go Home!

  1. 1. Go Mobile or Go Home!
  2. 2. Today's panel... <ul><li>Don Batsford , Jr., Partner, 31 Media (Twitter @batsford) </li></ul><ul><li>Ruth Ann Cooper , CEO/President, Mobile Zoom </li></ul><ul><li>David Lewis , VP, Business Development, Majoobi (Twitter @thedavidlewis) </li></ul><ul><li>Marty M. Fahncke , President, FawnKey and Associates (Twitter @FawnKey) </li></ul>
  3. 3. Does this look familiar?
  4. 4. Your Phone Sucks – So Did Dial Up
  5. 5. 100% mobile vs. 78% wired = 68,390,520 more internet connections
  6. 6. <ul><li>Every Type of Ad </li></ul><ul><li>Email, Phone, TV, SEM/SEO </li></ul>
  7. 7. The New Mentality phone # product url
  8. 8. I <3 QR Codes
  9. 9. Affiliates Gone Mobile <ul><li>Mobile Site </li></ul><ul><li>Mobile App </li></ul><ul><li>QR Code </li></ul><ul><li>Pay-Per-Call </li></ul><ul><li>Tracking issues </li></ul>
  10. 10. Three Things in Your Pocket/Purse <ul><li>Wallet </li></ul><ul><li>Key(s) </li></ul><ul><li>Phone </li></ul>42% of you admit to taking one of them to the bathroom with you.
  11. 11. Mobile Advertising <ul><li>75% choose their device over their wallet, keys, or laptop </li></ul><ul><li>65% opt in to receive simple opinion on a purchase </li></ul><ul><li>40% sent a picture of a product </li></ul><ul><li>19% looked at comparison prices </li></ul><ul><li>13% chose product reviews </li></ul>99% of today’s Hyper-connected shoppers always have their device. Inform, entertain, generate, loyalty, and provide care. 187.7 Billion text messages were sent every month in 2010; up from 14.4 million in 2005. Two trillion messages per year. According to technology research firm Gartner, by 2012 half of the U.S. Population, approximately 160,000,000 people, will have used their mobile devices to download coupons and make online purchases! MMA Case Study
  12. 12. Mobile Natural Next Step <ul><li>Immediacy - Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. </li></ul><ul><li>Affordability - No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases. </li></ul><ul><li>Distribution - Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising. </li></ul><ul><li>Response Rate/Effectiveness - The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail. </li></ul><ul><li>Personal /Targeted - Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience. </li></ul><ul><li>Mobility/Reachability - Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day. </li></ul>
  13. 13. The Mocial Revolution : Mobile + Social= Mocial <ul><li>All staff promotion: </li></ul><ul><li>Chamber staff to inform customers to Text-in for member instant deal; Place banners, signs, flyers, to build 10-20 customers per day into your database! </li></ul><ul><li>Facebook integration is a must! </li></ul><ul><li>Add the Mobile “Opt-in” Option to your </li></ul><ul><li>current Website options to capture online traffic into the Mobile database from the web </li></ul><ul><li>Traditional Media (capture new clients) </li></ul><ul><li>Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc. </li></ul>Execution: Layering with existing channels
  14. 14. Application Download Options <ul><li>2D barcode </li></ul><ul><li>Direct link from your company </li></ul><ul><li>Dynamic </li></ul><ul><ul><li>Content always up to date </li></ul></ul><ul><li>Modular </li></ul><ul><ul><li>Content changeable on the fly </li></ul></ul><ul><li>Scalable </li></ul><ul><ul><li>New functionality can be added whenever needed </li></ul></ul><ul><li>Cross-Channel Marketing </li></ul><ul><ul><li>Home, On-line, TV, Print </li></ul></ul><ul><li>Create a compelling experience engage with customers on the go </li></ul><ul><li>Clear, compelling drive a call to action </li></ul><ul><li>Tell consumers why and how to engage </li></ul>
  15. 15. <ul><li>New Affiliate Member Announcements </li></ul><ul><li>Mobile VIP Club: Discounts, Exclusive offers, Advocacy </li></ul><ul><li>Purchase via Mobile </li></ul><ul><li>Integrate knowledge base into Mocial Channels; videos, “Share your Story”. </li></ul><ul><li>Events & News: Newsletter access </li></ul><ul><li>Contests </li></ul><ul><li>Coupons </li></ul><ul><li>Free Shipping; Alerts call to action </li></ul><ul><li>Silent Auction, raffle items </li></ul><ul><li>Cross market Affiliate Program </li></ul><ul><li>Press Release integration; raise awareness and SEO </li></ul><ul><li>Intuitive data mining to send targeted messaging based on POS integration </li></ul>Affiliate Campaigns          Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Enter to win a year free subscription to your favorite Magazine. Reply Win to this message. Reply STOP 2end Welcome to our Mobile VIP Club. You will receive exclusive offers delivered to your mobile device. Reply MVIP to receive your first offer. Text STOP to cancel. Help? Text.
  16. 16. Now time for... <ul><li>Audience questions </li></ul><ul><li>Discussion </li></ul><ul><li>Brainstorming </li></ul><ul><li>Debate </li></ul><ul><li>Free prizes! </li></ul>

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