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Library Signage and Social Media Presentation


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for Greenville Technical College staff day October 20 2015

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Library Signage and Social Media Presentation

  1. 1. Greenville Technical College October 20, 2015 Dr. Curtis R. Rogers, Communications Director
  2. 2.  Introductions and presentation style  How it started.  Library signage is public relations.  What is a signage audit?  Signage exercises  Creating a signage policy.  Effective library signage concepts and resources.
  3. 3.  2012 ALCOP Conference  (Assn. of Library Communications and Outreach Professionals)  Now – Library Communications Conference
  4. 4. Why is good signage important? Public vs. Staff area signage. Have you ever seen passive-aggressive library signs? How can we solve this problem?
  5. 5. Visit retail locations Looks and learn from their signs Branding? Negative or positive? Handwritten? Printed? B&W/Color?
  6. 6. GROUP EXERCISE (10 minutes) Each group receives real life library signs. Think of how to reword the sign to make it more friendly and have fewer words (use back of sheet). Remember: Keep it Simple! Each group will have an opportunity to share their new signs.
  7. 7. How to conduct a simple signage audit: 1. Walk around library with camera 2. Take photos of all and any kind of signage 3. Upload and view slideshow
  8. 8. SCSL Signage Audit • Created set of library signs in flickr • Worked with Editorial Committee to review signs • Still in the process of replacing old signs…
  9. 9. Remnants
  10. 10. Before After
  11. 11. Before After
  12. 12. Before After
  13. 13. Before
  14. 14. After
  15. 15.  Get examples  Review with your library’s Editorial (or similar) Committee  Break out policy into components relevant to your library: • Mission • Categories • Design Elements • Requesting Library Signage
  16. 16.  Create templates  Use controlled vocabulary  Include your library’s logo  Decide on set colors  Decide on a font family  Library leadership must be on board  Establish a signage committee if needed  Educate staff at meetings  Appoint signage contact(s)  Post templates to intranet or send via email  Keep current (signage evolves)
  17. 17.  Flickr  Pinterest  PR Talk Listserv  The Accidental Library Marketer  The Customer- Focused Library: Re- Inventing the Public Library From the Outside-In
  18. 18.  OPTIONAL break time activity  Take _____ minutes  By yourself or with a partner  Walk around the library and look critically at each sign you come across  Make a note of GOOD Signage  Make suggestions on how to CHANGE signage  Don’t just say you don’t like a sign. Provide input.  Group discussion
  19. 19. ● group input ● brief history of Social Media ● Social Media in SC Libraries ● social media policies ● important resources ● brainstorming exercise
  20. 20. can you name these popular social media icons?
  21. 21. Why? How does your library PROMOTE social media? Other options?
  22. 22. 2001 Wikipedia launches 2002 Friendster 2003 LinkedIn 2004 MySpace, Gmail, Flickr, Facebook 2005 YouTube, Mashable 2006 MySpace, Twitter, Google buys YouTube 2007 Apple releases iPhone 2008 Facebook is most popular defeating MySpace; iTunes starts App store 2009 Twitter is 3rd highest ranked, Foursquare starts, Wordpress reaches 202M users 2010 Facebook reaches 500 million active users 2011 Twitter and Facebook play role in Egyptian Revolution
  23. 23. 1. What are some innovative ways you COULD use social media for your library? 2. What are some ways you SHOULD NOT use social media for your library? 3. What do you think are the best social network tools and why? 4. What are your next steps to use social media more effectively to promote your library’s services and events?
  24. 24. Thank you! Please feel free to contact me. Dr. Curtis R. Rogers 803-734-8928 