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Crafitti Consulting
                                                    Crafting Innovation Together


                                   Crafitti Innovation Ignition Workshop Series
                                                Sep 26-27, 2008, Bangalore, India




                               Lean Inventive Systems Thinking
                                                               Practitioner’s Work Book
crafting innovation together




                               Delegate Name:
                               Organization:
                               Email-Id:

                                                          © Crafitti Consulting Private Ltd.
Inventive Thinking




                                                                                  ?
                               Defining the Problem

                                 (EC3 Framework)
crafting innovation together




                                      Expand,
                                  Collect, Connect
                                     Converge




                                             © Crafitti Consulting Private Ltd.       2
Expand
                                                                                                 Nine Windows (or the
                                                                                                 System Operator Tool)
                                                                                                 helps you sketch or
                                SUPER-                                                           place your problem in
                                SYSTEM                                                           a broader space time
                                                                                                 context. Solutions to
                                                                                                 problems are often
                                                                                                 found in the areas
                                                                                                 adjoining the system
                                                                                                 in question.



                                SYSTEM
crafting innovation together




                               SUB-SYSTEM




                                            PAST         PRESENT                        FUTURE



                                                   © Crafitti Consulting Private Ltd.                               3
User Needs

                               The Six Senses   Time               Purchase         Delivery          Use      Supplements    Maintenance         Disposal

                                                                                                                                  At high          Outside
                                                Space                Home             Work            Fun      On-the move
                                                                                                                                 altitudes          India

                                                                                                    Produ
                                                Quality            Usability      Aesthetics                    Reliability     Efficiency      Adaptability
                                                                                                    ctivity
                               Sight
                               Sound
                               Smell
                               Taste
                               Touch
crafting innovation together




                               Linguistic
                               Musical
                               Logical
                               Spatial
                               Kinesthetic
                               Inter-personal             Needs are perceptional in nature, governed by the five senses (and the sixth sense – intelligence).

                               Intra-personal             The needs map gives a quick overview of the how the six senses are gratified by the product at the
                                                          product-user interfaces – space, time and quality


                                                                          © Crafitti Consulting Private Ltd.                                                 4
System Dependency Matrix


                                           Element 1           Element 2                Element 3   Element 4


                               Element 1                               ×


                               Element 2                                                  
crafting innovation together




                               Element 3                                                              ×


                               Element 4                                                  ×




                                                   © Crafitti Consulting Private Ltd.                           5
The System
                                                               Function Map




                               Sore Point
crafting innovation together




                                            © Crafitti Consulting Private Ltd.   6
Contradictions
                                                                                                                              Improving factors




                                                             Worsening factors
crafting innovation together




                                Weight of moving object                      Stress or pressure                             Power                  Object-generated harmful factors
                               Weight of stationary object                         Shape                               Loss of Energy                      Ease of manufacture
                                 Length of moving object          Stability of the object's composition              Loss of substance                       Ease of operation
                               Length of stationary object                        Strength                          Loss of Information                        Ease of repair
                                  Area of moving object           Duration of action of moving object                   Loss of Time                    Adaptability or versatility
                                Area of stationary object        Duration of action by stationary object      Quantity of substance/the matter               Device complexity
                                Volume of moving object                        Temperature                                Reliability             Difficulty of detecting and measuring
                               Volume of stationary object                Illumination intensity                  Measurement accuracy                     Extent of automation
                                          Speed                     Use of energy by moving object               Manufacturing precision                        Productivity
                                    Force (Intensity)              Use of energy by stationary object          Object-affected harmful factors

                                                                                    © Crafitti Consulting Private Ltd.                                                                    7
Laws of Evolution
                                                                                     Increasing Ideality
                                                                                          4


                                       Shortening of Energy Flow Path                                                  Increasing Dynamism
                                                                                          3


                                                                                          2


                                                                                          1
                               Decreasing human element                                                                             Increasing Multiplication

                                                                                          0
crafting innovation together




                                Non-uniform evolution of sub-
                                                                                                                               Transition from Macro to Micro
                                          systems




                                                Transition to Higher Level System                           Increasing Synchronization




                                                                            © Crafitti Consulting Private Ltd.                                                  8
Ideal Final Result

                               Ideality Quotient =           Benefits
                                                     (Cost + Harmful Effects)



                                                                                            What would be the
                                                                                            ideal final result?

                                                        Point of End of
                                                        Feasibility
crafting innovation together




                                      Now




                                                       © Crafitti Consulting Private Ltd.                         9
Collect
crafting innovation together




                               © Crafitti Consulting Private Ltd.   10
Connect


                                      TP 1   TP 2   TP 3   TP 4         TP 5            BP 1      BP 2   BP 3   BP 4   BP 5
                               TP 1     1
                               TP 2            1
                               TP 3                   1
                               TP 4                          1
                               TP 5                                          1
                               BP 1                                                          1
crafting innovation together




                               BP 2                                                                 1
                               BP 3                                                                        1
                               BP 4                                                                               1
                               BP 5                                                                                      1




                                                             © Crafitti Consulting Private Ltd.                               11
Converge

                                                Problems                                   Contradictions

                                           1.                                         1.

                                           2.                                         2.
                               Technical
                                           3.                                         3.
crafting innovation together




                                           1.                                         1.

                                           2.                                         2.
                               Business
                                           3.                                         3.




                                                      © Crafitti Consulting Private Ltd.                    12
!
                               Inventive Thinking
                                Searching for novel
                                     solutions
crafting innovation together




                                             © Crafitti Consulting Private Ltd.       13
Inventive Principles - TRIZ

                               1.    Segmentation        20.   Skipping
                               2.    Taking Out          21.   Blessing in disguise
                               3.    Local Quality       22.   Feedback
                                                         23.   Intermediary
                               4.    Asymmetry           24.   Self-service
                               5.    Merging             25.   Copying
                               6.    Universality        26.   Cheap short-living
                               7.    Nested Doll               objects
                               8.    Anti-weight         27.   Mechanics
                                                               substitution
                               9.    Preliminary anti-   28.   Pneumatics and
                                     action                    hydraulics
                               10.   Beforehand          29.   Flexible shells and
                                     Cushioning                thin films
                               11.   Equipotentiality    30.   Porous materials
                               12.   The other way       31.   Colour changes
crafting innovation together




                                     round               32.   Homogeneity
                               13.   Spheroidality       33.   Discarding and
                                                               recovering
                               14.   Dynamics            34.   Parameter changes
                               15.   Partial or          35.   Phase transitions
                                     Excessive Actions   36.   Thermal Expansion
                               16.   Another             37.   Strong Oxidants
                                     dimension           38.   Inert atmosphere
                               17.   Mechanical          39.   Composite Materials
                                     Vibration
                               18.   Periodic Action
                               19.   Continuity of
                                     useful action




                                                                                      © Crafitti Consulting Private Ltd.   14
Ideal Final Result

                               Ideality Quotient =           Benefits
                                                     (Cost + Harmful Effects)



                                                                                            The ideal final
                                                                                            result?

                                                        Ideas beyond the
                                                        point of feasibility
crafting innovation together




                                     Now




                                                       © Crafitti Consulting Private Ltd.                     15
Vedic Inventive Principles

                               1.   Observation
                                      –     Pure observation
                                      –     Flag
                               2.   Comparison
                                      –     Suitability
                                      –     Proportion
                               3.   Addition
                                      –     One more than before
                                      –     Sum of properties
                                      –     Sum of qualities
                                      –     Qualities of the sum
                                      –     Encapsulation
                               4.   Subtraction
                                      –     One less than before
crafting innovation together




                               5.   Variation
                                      –     What’s less?
                                      –     What’s more?
                                      –     Cause Movement
                               6.   Rotation
                                      –     Reverse or exchange
                                      –     Multiple angles
                                      –     Destroy and rebuild
                               7.   Division
                                      –     Complete and incomplete
                                      –     Part and Whole
                                      –     Individual and collective



                                                                         © Crafitti Consulting Private Ltd.   16
Laws of Evolution

                                                                                     Increasing Ideality
                                                                                          4


                                       Shortening of Energy Flow Path                                                  Increasing Dynamism
                                                                                          3


                                                                                          2


                                                                                          1
                               Decreasing human element                                                                             Increasing Multiplication

                                                                                          0
crafting innovation together




                                Non-uniform evolution of sub-
                                                                                                                               Transition from Macro to Micro
                                          systems




                                                Transition to Higher Level System                           Increasing Synchronization




                                                                            © Crafitti Consulting Private Ltd.                                                  17
The System
                                                                                             Function Map

                               1.   Trimming
                                     –    Eliminate harmful interaction
                                     –    Eliminate incomplete
                                          interaction
                                     –    Eliminate a field
                                     –    Eliminate a substance
                               2.   Add
                                     –    New substance
                                     –    New Field
crafting innovation together




                               3.   Modify
                                     –    Substance
                                     –    Field
                                     –    Incomplete interaction




                                                                                                               Sore Point




                                                                          © Crafitti Consulting Private Ltd.                18
The Solutions Mind-Map
crafting innovation together




                                         © Crafitti Consulting Private Ltd.   19
Systems Thinking
                               Putting it all together
crafting innovation together




                                              © Crafitti Consulting Private Ltd.   20
Connect

                                     I1       I2       I3       I4            I5              I6          I7       I8       I9       I10
                               I1         1
                               I2                  1
                               I3                           1
                               I4                                    1
                               I5                                                  1
                               I6                                                                     1
crafting innovation together




                               I7                                                                              1
                               I8                                                                                       1
                               I9                                                                                                1
                               I10                                                                                                      1



                                                                                                                                     I: Idea
                                                                 © Crafitti Consulting Private Ltd.                                         21
Converge - Impact




                                      S1     S2          S3              S4            S5   S6
                               TP 1
                               TP 2
                               TP 3
                               BP 1
crafting innovation together




                               BP 2
                               BP 3




                                                                       Clusters of ideas form solutions (S) for
                                                         Technical Problems (TP) and Business Problems (BP)
                                                  © Crafitti Consulting Private Ltd.                        22
Converge

                                                                                                               Criteria
                                                                                                 Identify criteria against which solutions
                                                Problems                     Solutions              can be evaluated and prioritized
                                                                                                                 objectively


                                           1.                   1.

                                           2.                   2.
                               Technical
                                           3.                   3.
crafting innovation together




                                           1.                   1.

                                           2.                   2.
                               Business
                                           3.                   3.




                                                            © Crafitti Consulting Private Ltd.                                           23
Converge - Relative Prioritization
                                       The Analytic Hierarchy Process is suitable to be used in multi-criteria decision making scenarios where relative
                                       prioritization based on expert judgment is required (due to lack of suitable or relevant absolute measures)


                                                      Holistic Goal                    Criteria1                         Criteria2            Criteria 3
                                                            Criteria                      Solutions                        Solutions             Solutions

                               Rank
                               Order
crafting innovation together




                                                                                                                    Solution Priority




                                                                                    © Crafitti Consulting Private Ltd.                                       24
LeanThinking
                               Into Production
crafting innovation together




                                          © Crafitti Consulting Private Ltd.   25
The Value Stream Map
                               What is the “value” that is being delivered to the customer?

                               What are the activities that are being done to generate this value?
crafting innovation together




                                What is the overall “rate of demand”?                                            For each activity
                                                                                                                 note down the
                                What is the average service rate?
                                                                                                                 Cycle Time:
                                How many resources are consumed?                                                 Value-added Time:
                                What is the error rate?


                                                                            © Crafitti Consulting Private Ltd.                       26
Making it Flow

                               Identify in the VSM:
                               1. Wait times/ delays
                               2. Idle Time
                               3. Changeover time
                               4. Overload
                               5. Variable workload/
                                   work rate
                               6. Excess travel
                               7. Excess transport
                               8. Rework
                               9. Variation from
crafting innovation together




                                   expectation (better
                                   or worse)
                               10. Over-processing
                                   (unnecessary work)
                               11. Resource crunch
                               12. Clutter
                               13. Communication
                                   delay                 •Make changes to the VSM to eliminate the identified problems
                               14. Cacophony             •Create small change experiments to validate


                                                                 © Crafitti Consulting Private Ltd.                      27
Enabling Pull Mode

                               Identify in the VSM:
                               1. The Takt time (rate
                                   of demand)
                               2. The service rate
                                   (rate of supply)
                               3. Minimum batch size


                               Make changes to the
                               VSM:
                               1. Synchronize with
crafting innovation together




                                  Takt time
                               2. Work with smallest
                                  possible batch size
                               3. Mechanisms for
                                  demand changes to
                                  quickly register
                                  across the system




                                                        © Crafitti Consulting Private Ltd.   28
Building quality in

                               • What are the overall quality goals?




                               • How do they map to specific goals for sub-activities?
crafting innovation together




                               • How to ensure that these goals are met without spending extra time on
                                 review?




                                                                                            Incorporate identified measures into the activities

                                                              © Crafitti Consulting Private Ltd.                                             29
How much did we improve?

                                                                    Value
                                                                                                       Flow
                                                                   Stream




                               •Service Rate
                               •Cycle Time         Initial
                                                                                                                     Pull
                               •Resources used    Process
                               •Error rate
crafting innovation together




                                                 •Service Rate                                                Built-in
                                                 •Cycle Time
                                                 •Resources used
                                                                                                              quality
                                                 •Error rate
                                                                              Improved
                                                                               Process

                                                                      © Crafitti Consulting Private Ltd.                    30
Takeaways for product innovation
                                           life cycle
                               Inventive Thinking




                               Systems Thinking
crafting innovation together




                               Lean Thinking




                                                    © Crafitti Consulting Private Ltd.   31
Crafitti Innovation Ignition Workshop Series
                                       Sep 26-27, 2008, Bangalore, India



                               Lean Inventive Systems Thinking

                                        Crafitti Consulting
                                            Crafting innovation together . . .
                                                   www.crafitti.com
crafting innovation together




                                     Navneet Bhushan (navneet.bhushan@crafitti.com)
                                     Karthikeyan Iyer (karthikeyan.iyer@crafitti.com)




                                                   © Crafitti Consulting Private Ltd.   32

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Lean Inventive Systems Thinking Work Book

  • 1. Crafitti Consulting Crafting Innovation Together Crafitti Innovation Ignition Workshop Series Sep 26-27, 2008, Bangalore, India Lean Inventive Systems Thinking Practitioner’s Work Book crafting innovation together Delegate Name: Organization: Email-Id: © Crafitti Consulting Private Ltd.
  • 2. Inventive Thinking ? Defining the Problem (EC3 Framework) crafting innovation together Expand, Collect, Connect Converge © Crafitti Consulting Private Ltd. 2
  • 3. Expand Nine Windows (or the System Operator Tool) helps you sketch or SUPER- place your problem in SYSTEM a broader space time context. Solutions to problems are often found in the areas adjoining the system in question. SYSTEM crafting innovation together SUB-SYSTEM PAST PRESENT FUTURE © Crafitti Consulting Private Ltd. 3
  • 4. User Needs The Six Senses Time Purchase Delivery Use Supplements Maintenance Disposal At high Outside Space Home Work Fun On-the move altitudes India Produ Quality Usability Aesthetics Reliability Efficiency Adaptability ctivity Sight Sound Smell Taste Touch crafting innovation together Linguistic Musical Logical Spatial Kinesthetic Inter-personal Needs are perceptional in nature, governed by the five senses (and the sixth sense – intelligence). Intra-personal The needs map gives a quick overview of the how the six senses are gratified by the product at the product-user interfaces – space, time and quality © Crafitti Consulting Private Ltd. 4
  • 5. System Dependency Matrix Element 1 Element 2 Element 3 Element 4 Element 1 × Element 2   crafting innovation together Element 3  × Element 4  × © Crafitti Consulting Private Ltd. 5
  • 6. The System Function Map Sore Point crafting innovation together © Crafitti Consulting Private Ltd. 6
  • 7. Contradictions Improving factors Worsening factors crafting innovation together Weight of moving object Stress or pressure Power Object-generated harmful factors Weight of stationary object Shape Loss of Energy Ease of manufacture Length of moving object Stability of the object's composition Loss of substance Ease of operation Length of stationary object Strength Loss of Information Ease of repair Area of moving object Duration of action of moving object Loss of Time Adaptability or versatility Area of stationary object Duration of action by stationary object Quantity of substance/the matter Device complexity Volume of moving object Temperature Reliability Difficulty of detecting and measuring Volume of stationary object Illumination intensity Measurement accuracy Extent of automation Speed Use of energy by moving object Manufacturing precision Productivity Force (Intensity) Use of energy by stationary object Object-affected harmful factors © Crafitti Consulting Private Ltd. 7
  • 8. Laws of Evolution Increasing Ideality 4 Shortening of Energy Flow Path Increasing Dynamism 3 2 1 Decreasing human element Increasing Multiplication 0 crafting innovation together Non-uniform evolution of sub- Transition from Macro to Micro systems Transition to Higher Level System Increasing Synchronization © Crafitti Consulting Private Ltd. 8
  • 9. Ideal Final Result Ideality Quotient = Benefits (Cost + Harmful Effects) What would be the ideal final result? Point of End of Feasibility crafting innovation together Now © Crafitti Consulting Private Ltd. 9
  • 10. Collect crafting innovation together © Crafitti Consulting Private Ltd. 10
  • 11. Connect TP 1 TP 2 TP 3 TP 4 TP 5 BP 1 BP 2 BP 3 BP 4 BP 5 TP 1 1 TP 2 1 TP 3 1 TP 4 1 TP 5 1 BP 1 1 crafting innovation together BP 2 1 BP 3 1 BP 4 1 BP 5 1 © Crafitti Consulting Private Ltd. 11
  • 12. Converge Problems Contradictions 1. 1. 2. 2. Technical 3. 3. crafting innovation together 1. 1. 2. 2. Business 3. 3. © Crafitti Consulting Private Ltd. 12
  • 13. ! Inventive Thinking Searching for novel solutions crafting innovation together © Crafitti Consulting Private Ltd. 13
  • 14. Inventive Principles - TRIZ 1. Segmentation 20. Skipping 2. Taking Out 21. Blessing in disguise 3. Local Quality 22. Feedback 23. Intermediary 4. Asymmetry 24. Self-service 5. Merging 25. Copying 6. Universality 26. Cheap short-living 7. Nested Doll objects 8. Anti-weight 27. Mechanics substitution 9. Preliminary anti- 28. Pneumatics and action hydraulics 10. Beforehand 29. Flexible shells and Cushioning thin films 11. Equipotentiality 30. Porous materials 12. The other way 31. Colour changes crafting innovation together round 32. Homogeneity 13. Spheroidality 33. Discarding and recovering 14. Dynamics 34. Parameter changes 15. Partial or 35. Phase transitions Excessive Actions 36. Thermal Expansion 16. Another 37. Strong Oxidants dimension 38. Inert atmosphere 17. Mechanical 39. Composite Materials Vibration 18. Periodic Action 19. Continuity of useful action © Crafitti Consulting Private Ltd. 14
  • 15. Ideal Final Result Ideality Quotient = Benefits (Cost + Harmful Effects) The ideal final result? Ideas beyond the point of feasibility crafting innovation together Now © Crafitti Consulting Private Ltd. 15
  • 16. Vedic Inventive Principles 1. Observation – Pure observation – Flag 2. Comparison – Suitability – Proportion 3. Addition – One more than before – Sum of properties – Sum of qualities – Qualities of the sum – Encapsulation 4. Subtraction – One less than before crafting innovation together 5. Variation – What’s less? – What’s more? – Cause Movement 6. Rotation – Reverse or exchange – Multiple angles – Destroy and rebuild 7. Division – Complete and incomplete – Part and Whole – Individual and collective © Crafitti Consulting Private Ltd. 16
  • 17. Laws of Evolution Increasing Ideality 4 Shortening of Energy Flow Path Increasing Dynamism 3 2 1 Decreasing human element Increasing Multiplication 0 crafting innovation together Non-uniform evolution of sub- Transition from Macro to Micro systems Transition to Higher Level System Increasing Synchronization © Crafitti Consulting Private Ltd. 17
  • 18. The System Function Map 1. Trimming – Eliminate harmful interaction – Eliminate incomplete interaction – Eliminate a field – Eliminate a substance 2. Add – New substance – New Field crafting innovation together 3. Modify – Substance – Field – Incomplete interaction Sore Point © Crafitti Consulting Private Ltd. 18
  • 19. The Solutions Mind-Map crafting innovation together © Crafitti Consulting Private Ltd. 19
  • 20. Systems Thinking Putting it all together crafting innovation together © Crafitti Consulting Private Ltd. 20
  • 21. Connect I1 I2 I3 I4 I5 I6 I7 I8 I9 I10 I1 1 I2 1 I3 1 I4 1 I5 1 I6 1 crafting innovation together I7 1 I8 1 I9 1 I10 1 I: Idea © Crafitti Consulting Private Ltd. 21
  • 22. Converge - Impact S1 S2 S3 S4 S5 S6 TP 1 TP 2 TP 3 BP 1 crafting innovation together BP 2 BP 3 Clusters of ideas form solutions (S) for Technical Problems (TP) and Business Problems (BP) © Crafitti Consulting Private Ltd. 22
  • 23. Converge Criteria Identify criteria against which solutions Problems Solutions can be evaluated and prioritized objectively 1. 1. 2. 2. Technical 3. 3. crafting innovation together 1. 1. 2. 2. Business 3. 3. © Crafitti Consulting Private Ltd. 23
  • 24. Converge - Relative Prioritization The Analytic Hierarchy Process is suitable to be used in multi-criteria decision making scenarios where relative prioritization based on expert judgment is required (due to lack of suitable or relevant absolute measures) Holistic Goal Criteria1 Criteria2 Criteria 3 Criteria Solutions Solutions Solutions Rank Order crafting innovation together Solution Priority © Crafitti Consulting Private Ltd. 24
  • 25. LeanThinking Into Production crafting innovation together © Crafitti Consulting Private Ltd. 25
  • 26. The Value Stream Map What is the “value” that is being delivered to the customer? What are the activities that are being done to generate this value? crafting innovation together What is the overall “rate of demand”? For each activity note down the What is the average service rate? Cycle Time: How many resources are consumed? Value-added Time: What is the error rate? © Crafitti Consulting Private Ltd. 26
  • 27. Making it Flow Identify in the VSM: 1. Wait times/ delays 2. Idle Time 3. Changeover time 4. Overload 5. Variable workload/ work rate 6. Excess travel 7. Excess transport 8. Rework 9. Variation from crafting innovation together expectation (better or worse) 10. Over-processing (unnecessary work) 11. Resource crunch 12. Clutter 13. Communication delay •Make changes to the VSM to eliminate the identified problems 14. Cacophony •Create small change experiments to validate © Crafitti Consulting Private Ltd. 27
  • 28. Enabling Pull Mode Identify in the VSM: 1. The Takt time (rate of demand) 2. The service rate (rate of supply) 3. Minimum batch size Make changes to the VSM: 1. Synchronize with crafting innovation together Takt time 2. Work with smallest possible batch size 3. Mechanisms for demand changes to quickly register across the system © Crafitti Consulting Private Ltd. 28
  • 29. Building quality in • What are the overall quality goals? • How do they map to specific goals for sub-activities? crafting innovation together • How to ensure that these goals are met without spending extra time on review? Incorporate identified measures into the activities © Crafitti Consulting Private Ltd. 29
  • 30. How much did we improve? Value Flow Stream •Service Rate •Cycle Time Initial Pull •Resources used Process •Error rate crafting innovation together •Service Rate Built-in •Cycle Time •Resources used quality •Error rate Improved Process © Crafitti Consulting Private Ltd. 30
  • 31. Takeaways for product innovation life cycle Inventive Thinking Systems Thinking crafting innovation together Lean Thinking © Crafitti Consulting Private Ltd. 31
  • 32. Crafitti Innovation Ignition Workshop Series Sep 26-27, 2008, Bangalore, India Lean Inventive Systems Thinking Crafitti Consulting Crafting innovation together . . . www.crafitti.com crafting innovation together Navneet Bhushan (navneet.bhushan@crafitti.com) Karthikeyan Iyer (karthikeyan.iyer@crafitti.com) © Crafitti Consulting Private Ltd. 32