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Idea Crafting

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Idea Crafting

  1. 1. Idea Crafting Why do ideas need to be crafted? crafting innovation together Confidential © Crafitti Consulting Private Ltd. June 5, 2009 1
  2. 2. Typically, in an organization, ideas come from various channels Employees (work) Business & Competitors technology strategy Customers and customer R&D facing teams crafting innovation together Ideas Partners, Organizational suppliers and processes collaborators Confidential © Crafitti Consulting Private Ltd. June 5, 2009 2
  3. 3. And these ideas may have various purposes . . . (New )product ideas New service ideas crafting innovation together Brand building improvement continuous and marketing Ideas for ideas Confidential © Crafitti Consulting Private Ltd. June 5, 2009 3
  4. 4. Ideas may also be Serendipitous Orchestrated crafting innovation together OR Confidential © Crafitti Consulting Private Ltd. June 5, 2009 4
  5. 5. Organizations have some processes to help ideas reach their objectives crafting innovation together Confidential © Crafitti Consulting Private Ltd. June 5, 2009 5
  6. 6. A few ideas New product or service or business make it model ideas – A typical funnel and stage gate model Many get stuck midway And most lose steam very early crafting innovation together Ideas The filtration The stage gate (from various funnel process channels) (based on (with evaluation and decisions at various various stages) criteria) Confidential © Crafitti Consulting Private Ltd. June 5, 2009 6
  7. 7. Continuous improvement models (these typically apply on the grass-roots processes and activities and are aimed at gradual change) (Deviations are bad!) Standardize and ensure repeatability crafting innovation together Six Sigma Focus on controlling Reducing error and system parameters deviations from the norm Confidential © Crafitti Consulting Private Ltd. June 5, 2009 7
  8. 8. The Technology and Intellectual Property value chains Trade secret Idea Invention Intellectual Property Patent Value crafting innovation together Exploit Protect Confidential © Crafitti Consulting Private Ltd. June 5, 2009 8
  9. 9. Clearly, at any given point in time there are several different types of ideas being conceptualized, implemented and pursued across various levels of the organization They have different purposes and different rhythms crafting innovation together All of them contribute to the innovation quotient of an organization But a majority of the ideas die or fall by the wayside Confidential © Crafitti Consulting Private Ltd. June 5, 2009 9
  10. 10. Why do our innovation processes not work as well as we think they should? crafting innovation together Confidential © Crafitti Consulting Private Ltd. June 5, 2009 10
  11. 11. Ideas are lonely Several serendipitous ideas may actually be crafting innovation together inherently synchronous – they can be combined Confidential © Crafitti Consulting Private Ltd. June 5, 2009 11
  12. 12. Ideas may be disconnected from the larger context crafting innovation together As opposed to getting launched Ideas end up making an out of a context emergency landing in a context Confidential © Crafitti Consulting Private Ltd. June 5, 2009 12
  13. 13. Filtration processes systematically eliminate the outliers - the ones that don’t fit into the current and present crafting innovation together The outliers are actually the real ideas! Confidential © Crafitti Consulting Private Ltd. June 5, 2009 13
  14. 14. We are used to Logical thinking Analytical thinking Reductionist Approaches Linear approaches Ideas and innovation are by their very nature which helps us to Non-linear crafting innovation together Exploratory converge Divergent narrow down select decide Confidential © Crafitti Consulting Private Ltd. June 5, 2009 14
  15. 15. Only live ideas can be productive How to nurture ideas and keep them alive? How to craft ideas? crafting innovation together Confidential © Crafitti Consulting Private Ltd. June 5, 2009 15
  16. 16. Idea Crafting IDEAS are those thoughts that bring in the genesis of change – many times fundamental. These are thoughts that one doesn’t get in the regular run-of-the-mill thinking. IDEAS can happen serendipitously in the human mind. They can happen at any time. They can be fleeting glimpses of problem solutions, can be dreams of possible new opportunities, can be new design structures or simply new experiences. IDEAS don’t happen just like that. They come to prepared minds. Only prepared minds can transform these thoughts into change. It requires ability to generate and execute at the same time. crafting innovation together IDEAS need to be crafted through orchestrated immersion. Contrary to popular belief of organizations having lots of ideas and “it is all about execution”, our experiences show ideas need to be crafted through orchestrated immersion of minds that work inside and with the enterprises. Idea Crafting helps generate and build ideas that become the genesis of change for large enterprises Confidential © Crafitti Consulting Private Ltd. June 5, 2009 16
  17. 17. In addition to Analytical and Logical Thinking we need . . . Inventive Thinking (inventive triggers, laws of evolution, scenario building, focus on function) Systems Thinking Lean Thinking (holistic approach, (Value maximization, global optima, experimentation, expanded and learning approach, connected system crafting innovation together elegance) context) LIST (Lean Inventive Systems Thinking) Confidential © Crafitti Consulting Private Ltd. June 5, 2009 17
  18. 18. Lean Inventive Systems Thinking Powerful scientific structured mechanisms to Help individuals tap and exploit their creative skills crafting innovation together Help teams synergize better and exploit the non-linear energies of brainstorming and set-based concurrent approaches Confidential © Crafitti Consulting Private Ltd. June 5, 2009 18
  19. 19. Lean Inventive Systems Thinking Help teams and individuals • Effectively diverge and converge • Expand the context • Explore non-linear paths • Build future scenarios • Generate truly novel ideas crafting innovation together • Connect ideas together • Identify key value parameters • Assess solutions in a structured manner • Take informed decisions Confidential © Crafitti Consulting Private Ltd. June 5, 2009 19
  20. 20. Lean Inventive Systems Thinking Help organizations craft their own unique innovation processes that are in sync with the overall organizational culture and vision crafting innovation together There cannot be any cookie-cutter solutions One size doesn’t fit all! Confidential © Crafitti Consulting Private Ltd. June 5, 2009 20
  21. 21. The cogs of the organizational innovation wheel Ability to reach out to and utilize external talent and people networks More creativity and skill in individuals and teams More productive, reliable, more and better efficient internal processes functionality Seamless integration with Improved fit in external ecosystem processes e.g. the ecosystem the supply chain crafting innovation together Closer to customer needs For the wheel to move forward, all cogs have to move synchronously, in unison and feed energy to each other Confidential © Crafitti Consulting Private Ltd. June 5, 2009 21
  22. 22. A question that often crops up . . . Does this mean that in order for ideas to be effectively crafted We need to have all the systems and processes in place All people trained on various frameworks, tools and techniques Buy-in from top management across the organization Before we can get started? crafting innovation together In effect, is it “all” or “none”? Do we have to boil the ocean first? The short answer is NO. Confidential © Crafitti Consulting Private Ltd. June 5, 2009 22
  23. 23. Embedding Innovation DNA in organizations • Short cycle experiments • Application of innovation frameworks to multiple contexts – ranging from grass-roots project activities to business and technology strategy • Small successes breed larger successes • “Learning by doing” is the best way to inculcate innovative thinking crafting innovation together • Build unique organic perspectives on innovation and design innovation processes accordingly • Innovation buzz and conviction spreads faster sideways as opposed to top down – internal word of mouth marketing works best (only possible if real value is seen by the people using the innovation processes) Confidential © Crafitti Consulting Private Ltd. June 5, 2009 23
  24. 24. To help craft ideas in any context, Crafitti uses a broad 3-stage process • Explore – Connect with the practitioners; understand the context – Explore multiple perspectives and dimensions – Come up with a customized approach (usage of frameworks) • Engage – Co-craft innovation in a “live” context using the customized approach crafting innovation together – Facilitate deep learning of the innovation frameworks through “learning by doing” • Empower – Hand-hold to maximize the probability of success – Set the context for future experimentation and application – Create a cadre of minds prepared for idea crafting (for organic diffusion) Confidential © Crafitti Consulting Private Ltd. June 5, 2009 24
  25. 25. Idea Crafting for a Business Strategy and Growth Context - Using the LIST framework in the Engage Phase Creating solution execution Generating strategies and multiple novel roadmaps and interesting solution crafting innovation together directions Finding the right problem/ opportunity Crafitti recently conducted a series of workshops for one of the world’s leading data and content providers to generate new strategic directions and roadmaps for one of their business units. More than 30 senior associates came together over 4 days to generate more than 300 ideas, later clustered into 5 key strategic initiatives. Confidential © Crafitti Consulting Private Ltd. June 5, 2009 25
  26. 26. Details of the Idea Crafting Process used in business strategy and growth contexts Solution Evaluation/ prioritization Set-based concurrent •Key Value parameters approach •Analytic Hierarchy Process •Playing out scenarios SPOT •Strategy Converge Create Solution depth •Process •Key Value Parameters •Clustering •Organization •Prioritization using the •Resources and constraints •Technology Analytic Hierarchy Process Idea Explosion •Inventive triggers Creating Collect and connect •Scenario building •Mind Maps •Brainstorming solution •Clustering execution •Dependency Analysis Generating strategies and roadmaps crafting innovation together Expand and explore the multiple novel context •Scenario building and interesting •Space-time expansion solution •Value Networks directions Finding the right Crafitti recently conducted a series of workshops for one of the world’s problem/ leading data and content providers to generate new strategic directions and opportunity roadmaps for one of their business units. More than 30 senior associates came together over 4 days to generate more than 300 ideas, later clustered into 5 key strategic initiatives. Confidential © Crafitti Consulting Private Ltd. June 5, 2009 26
  27. 27. Crafitti looks forward to active collaboration and help craft ideas in multiple crafting innovation together innovation contexts. Confidential © Crafitti Consulting Private Ltd. June 5, 2009 27

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