Triggering Ideas Excerpts


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Ideation presents two key challenges:
1. How to circumvent brain barriers to generate new thoughts?
2. How to reach the best ideas faster?

To overcome these challenges the brain needs some triggers. Triggers can come from multiple sources. e.g. Edward De Bono's Provocation Operators (Lateral Thinking) help explore new pathways. Similarly, brain writing and scenario building help multiple brains come together synchronously to generate new alternate futures. FInally, The Theory of Inventive Problem Solving (TRIZ) provides a rich and extremely powerful framework to analyze and solve problems. Put together, they are a deadly combination to trigger ideas!

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Triggering Ideas Excerpts

  1. 1. “Trigger”ing Ideas with inventive principles crafting innovation together Karthikeyan Iyer Founder Director, Co-Crafter, Crafitti Consulting +91-9740533255
  2. 2. Ideation – Key Question 1 Reached randomly The realm of the The realm of the Unknown Known Reached consciously The brain’s crafting innovation together inertial barriers How to circumvent the brain’s inertia and make new connections (new thoughts)? Consciously. © Crafitti Consulting Private Ltd. September 22, 2009 2
  3. 3. Ideation – Key Question 2 How to increase the probability of reaching the best ideas faster? crafting innovation together © Crafitti Consulting Private Ltd. September 22, 2009 3
  4. 4. Ideation – Inventive Triggers from multiple directions Brainstorming and variants Scenario-building Lateral Thinking Use a collection of The Vedic Inventive brains and The Theory of Inventive Principles synchronize Problem Solving (TRIZ) Study problem and Make it easier for solution spaces and an individual brain determine to generate any crafting innovation together patterns, trends new thought and laws Ideas © Crafitti Consulting Private Ltd. September 22, 2009 4
  5. 5. Jump-storming (a combination of brain-writing and scenario-building) Global Massive Water is no longer Innovative Perfume droughts perfumes warming free sachets crafting innovation together Glaciers Massive No more Dry melt floods washing cleaning © Crafitti Consulting Private Limited 5
  6. 6. De Bono – Lateral Thinking Triggers Fractionation Reversal Dominant Idea & Crucial Analogies Factors crafting innovation together Change the De Bono’s Random sequence of Provocation Triggers arrival Operator © Crafitti Consulting Private Ltd. September 22, 2009 6
  7. 7. Inventive Principles from TRIZ – a summation Improving parameter Worsening parameter • Eliminate System Contradictions Increasing dynamism (flexibility) Transition to higher level systems Multiple design Transition to micro level systems alternatives and • Move to a higher level Completeness (reducing human involvement) along proven lines of paths (Which one to Shortening of energy flow path crafting innovation together system evolution Increasing controllability choose?) Harmonization of rhythms Non-uniform evolution of sub-systems • Ideal Final Result Benefits Ideality Quotient = (Cost + Harmful Effects) © Crafitti Consulting Private Ltd. September 22, 2009 7
  8. 8. Idea Crafting IDEAS need to be crafted. Karthikeyan Iyer Co-crafter, Founder Director, crafting innovation together Crafitti Consulting Pvt. Ltd. © Crafitti Consulting Private Ltd. September 22, 2009 8