3. Hi
I am Jason Perez..
I consider myself to be extremely fortunate, because my ‘job’, such as it is, simply entails doing
what I love. I call myself a designer as it’s a nice umbrella term for the web design / print design /
illustration / branding work that I do, although I spend a great deal of time talking about design
I’m a simple 23 year old living in the city. I was born in the US but was raised in Colombia for part
of my childhood and returned to discover my passion in the arts. I have developed a keen interest
and skill set in Graphic Design and am an avid Graphic Designer capable of using my knowledge
and tools to execute any project or job. I am well versed in different areas of design and have suc-
cessfully designed solutions for print media and have a total work experience of 5 years. When
I’m not creating things, I spend my time trying craft beers, eating or cooking, as well as hiking.
W E L C O M E
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4. B R A N D I N G
Building visual brand identities that elevate and compel experiences true to your service and deliver a
dynamic story. creative strategic design that shapes brands through powerful storytelling, stunning
design and insightful problem solving. Many people believe a brand only consists of a few elements –
some colors, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more
complicated than that.
One major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
In most cases, identity design is based around the visual devices used within a company, usually
assembled within a set of guidelines. These guidelines that make up an identity usually administer how
the identity is applied throughout a variety of mediums, using approved color palettes, fonts, layouts,
measurements and so forth. These guidelines ensure that the identity of the company is kept coherent.
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5. Porter Brewery
Made for Porter Brewery
Year 2013
Software Adobe Photoshop
Porter Brewery is a fictional craft brewery based in London. My
branding proposal is a modern visual translation of distinguished
traditional elements from old brewing traditions and surroundings.
I developed a friendly, simple-looking brand that honors the human
touch and workmanship behind every product.
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12. Sweet Dreams Day Care
Made for Jose Pacheco
Year 2014
Software Adobe Illustrator & Photoshop
Sweet Dreams Day Care is a dedicated to fostering
educational development, and building self esteem and
sparking the imagination in a safe and loving environment.
I wanted to make Sweet Dreams approachable,sweet, and a
child friendly brand that is also easy on adult eyes.
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18. Sushi Tatsu
Made for Micheal Lee
Year 2014
Software Adobe Photoshop
The project presents a remodeling of the brand and
the positioning on the restaurant to the market.
Elements of Japanese culture and minimalist art
were the main inspiration for this project. The final
proposed redesign includes the menu, business
card, and the new logo.
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26. The Tonsorialist
Made for Jose Juarez
Year 2014
Software For more info, please visit :Adobe Illustrator www.tonsorialistnyc.com
The Tonsorialist was created in order to bring other high quality
barber tools that are created with an eye for detail and purposeful
functionality. It is our wish that our products will help serve you better
on your journey as a tonsorialist. I created his brand identity, website
and together with Jose we designed the barber capes.
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32. Forge Drop & Tool
Made for Katharine Daugherty
Year 2015
Software Adobe Illustrator
Drop Forge & Tool’s mission is to encourage
and support the making of new work of all
kinds: visual, performance, written, tactile, and
musical. The project presents a light branding
where inspiration was drawn from the craft and
workmanship that is key to the businesses ethic.
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34. Concept 2
Concept 3
Software
Software
Adobe Illustrator
Adobe Illustrator
While most bar brands use muted colors or complex
graphics, I opted for a simple and straight-forward design
language that utilizes a simple palette and a bold logo
mark.
Looking at type from the 1800’s and pulling together certain
attributesfromsansseriftypefaces.Anillustratedampersand
was created to highlight the connection between the letters,
that results in a detailed and spirited work.
Concept 1
Software Adobe Illustrator
This concept used inspiration from combining the three
initial letters of the business in to a cursive. Creating a figure
that would work as a centerpiece for the logos anvil.
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36. NOVA SCOTIA
2014
Bone Island
Made for Bone Island
Year 2014
Software Adobe Illustrator
Bone Island was a personal branding assignment for a client who owned
property in Nova Scotia. He wanted to adorn his dish wear and have tote
bags with his personal logo on it. Using details about his background
and the location of his property we used nautical themes to put together
designs for his brand.
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37. BoneIsland
2014
NOVA SCOT IA
2014
Bone IslandTHE WHARF OF NORTH AMERICA
NOVA SCOTIA
Bone IslandNOVA SCOTIA 2014
N 460
5’0 4” W 600
44 54.6”
Welcome To
Alternative Concept 2
Alternative Concept 3
Software
Software
Adobe Illustrator
Adobe Illustrator
The logo explores its inspiration in nautical language, Its
end result positions the anchor as a graphical focal point.
The elements found within the brand are inspired by
signaling communication representative of ships.
The typography used is a mixture of elaborate with modern
technique, using various details, like the coordinates of the
island. Making it a strong and pungent logo, but with subtle
details that give richness to the logo.
Alternative Concept 1
Software Adobe Illustrator
This concept came together from taking some inspiration
from the 50’s with the typeface chosen. The solution was to
design the seal, make it simple and the center point of the
logo.
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42. Dutra
Made for Dutra
Year 2015
Software Adobe Illustrator
The concept was brought to life intending to portray the brand’s
values - professionalism and trust. The idea was to convey expertise
without loosing approachability. We designed custom typography
for the word mark and chose a straight forward typeface for other
applications to depict the industrial facet of the brand.
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47. W E B D E S I G N
Pinning down exactly what is meant by the term Web design can be difficult. At best we can see that Web
designisamultidisciplinarypursuitthatconsistsoffiveprimarycomponents:content,visuals,technology,
delivery, and purpose. However, theories of exactly how these components should mix together vary from
person to person as well as project to project. Striking a fine balance between form and function, user and
designer, content and task, and convention and innovation is the lofty goal of the Web designer. The good
designer knows that scales should not tip too far one way or another and tries to avoid the absolutisms of
“correct” Web design. Yet not everything in the field of Web design is so abstract—many specifics can be
found. Correct mastery of the technical medium and knowledge of various details and conventions are
mandatory for aspiring web design
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48. Oravida
Made for Oravida
Year 2015
Software For more info, please visit :Adobe Dreamweaver www.oravida.com
Oravida is a young, dynamic and innovative food company bringing the very
best of New Zealand’s premium food products to China. With a constantly
growing product palette, it was important to establish a strategic and aesthetic
focus for the brand. After the re-branding, the website also shifted the focus on
the products – and with them on the finest essences of nature.
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67. L O G O D E S I G N
A logo is for identification. A logo identifies a company or product via the use of a mark, flag, symbol or
signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive
their meaning from the quality of the thing it symbolizes, not the other way around – logos are there to
identity, not to explain. In a nutshell, what a logo means is more important than what it looks like. Logo
design is everywhere. It is the key element for any company’s corporate identity. It is important that as a
company they ensure that the logo that is representing them is effectively designed so that people can
easily identify and relate the logo to the company. If a logo is poorly designed, it can have a negative effect
on the company it is speaking for.
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good
logos feature something unique without being overdrawn.
Following closely behind the principle of simplicity, is that of memorability. An effective logo design
should be memorable and this is achieved by having a simple, yet, appropriate logo.
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68. Unicore Group
Neapolitan
Made for
Made for
Unicore Group LLC
Neapolitan
Year
Year
2015
2015
Software
Software
Adobe Illustrator
Adobe Illustrator
When designing the logo i had Bauhaus aesthetics whose
ideologies not only humanized the world of craft but also
breathed beauty and simplicity in to the business.
Providing a logo that was fun and bright to express there
company’s stands, Neapolitan embraces innovation,
functionality, and cutting edge technology, while retaining
traditional values and craftsmanship of there product.
Javalope
Made for Javalope
Year 2015
Software Adobe Illustrator
Javalope Is a small start up coffee shop business that fo-
cuses on providing quick and quality brews to its custom-
ers. Combining those ideas I came up with a logo
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69. Forge Drop & Tool
Ozisik PPLC
Made for
Made for
Katharine Daugherty
Ozisik PLLC
Year
Year
2015
2015
Software
Software
Adobe Illustrator
Adobe Illustrator
The projects logo was inspired from the craft and
workmanship that is key to the businesses ethic. Hand
drawing a number of logos, finally we landed on this one.
Principle, belief, and creed were the pillars that Ozisik
believed in. Using inspiration from the Libra sign I designed
an abstraction of the symbol that emphasized there views
Nice to Meat You
Made for Nice to Meat You
Year 2014
Software Adobe Illustrator
Nice to Meat You was a project that I wanted to stand out, I
wanted to bring out some of the humor and narrative to the
brand. A minimal approach was also important to make the
series distinctive.
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73. P O S T E R D E S I G N
Behind a good poster should be a message or idea, using the tools at my disposal I create a message
that echoes through the use of minimal design. A message that focus exclusively on typographical and
graphical posters, those that challenge type, colors and shapes to express a message.
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74. Aid for Japan
Year 2012
Software Adobe Photoshop
On Friday March 11th, 2011 an earthquake of 9.0
magnitude triggered a tsunami hitting the coastline
of japan destroying everything in its path. I decided
to create a poster that would symbolically speak
about the tragedy and aid the victims of this event.
Using minimalist design and strong emphasis on
iconography. I was able to create posters that were
able to capture the series of events that transpired
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77. E D I T O R I A L D E S I G N
Reading is a collection of work there relies on the careful deployment of typography. the way the type
looks feels and behave impacts the way we consume messages words are sometimes images images are
sometimes words typography can be in neutral vessel of communication decoration illustration installa-
tion. The reader is left to discover each level of narrative, through images, text and hidden thoughts. This
idea of discovery underlines, once again, the inside/ outside duality, forcing the reader to actively engage
with the object.
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78. The Brewmaster’s Table
Year 2014
Software Adobe Indesign
The Brewmaster’s Table is a book composed for a
class where we needed to come up with a cookbook.
We cooked a series of dishes of our choice and shoot
and design the content for the book ourselves. I
choose to create dishes that would pair well with
craft beer.
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84. The Butchers Bible
Year 2014
Software Adobe Indesign
The butchers bible is a book that was created for
class that focused primarily on editorial design.
Focusing on clean design I expressed the views on
the butchering community and how its a lost craft.
Using long narrow columns I tried to emphasize the
cuts of in the meat.
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