Kevin Ruck, PR Academy, Lightning talk, ESNs communication and collaboration. Closing the gap 16. CIPR Inside's annual internal communication conference 4 October 2016

1. CLOSING THE GAP
Lightning talk: Closing the
communication and collaboration
gap
Dr Kevin Ruck,
PR Academy

3. Communication-Collaboration
The potential benefits of ESNs include more interaction,
bottom-up communication, idea sharing, crowdsourcing and
knowledge management.

4. Production-Participation
ESNs ‘cut through clutter and have the potential to lift the productivity of
knowledge workers by as much as 25 per cent by helping people search for
information, identify subject matter experts and crowdsource ideas in real time’.

5. Transformation
40% of organisations are now
using social media in internal
communications.
However 70% of internal
communication practitioners rated
use of digital channels and social
media as poor or average.

6. Challenges: Dialogue is good…but
difficult to maintain

7. ESNs are best understood as tools to drive ‘real business outcomes and
should have support from all parts of the organisation – they’re doomed if seen
as a “comms tool I need to use, proudly brought to you by the people in
comms”’.
IC-IT-HR collaboration

8. Communication, collaboration,
adoption…transformation