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Delivering an Enterprise Social Network in the banking sector

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Presentation to the Corporate Communications in Banking Conference (September 2015), where I presented a case study from rolling out an ESN, called The Bridge, at Standard Chartered.

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Delivering an Enterprise Social Network in the banking sector

  1. 1. 0Corporate Communications in Banking Building a collaborative internal social platform @sharonodea
  2. 2. 1Corporate Communications in Banking About Standard Chartered
  3. 3. 2Corporate Communications in Banking  …to enable communication  ...to facilitate collaboration  …to create value for the organisation and the people in it Internal, private social network technologies within organisations
  4. 4. 3Corporate Communications in Banking
  5. 5. 4Corporate Communications in Banking  Focus on utility and purpose  Start with research  Understand where there is latent demand  Understand your users  No 1 driver of adoption is utility
  6. 6. 5Corporate Communications in Banking Meet existing demand
  7. 7. 6Corporate Communications in Banking
  8. 8. 7Corporate Communications in Banking
  9. 9. 8Corporate Communications in Banking A group of people… doing something on the Bridge …to achieve a business benefit WHO WHAT WHY
  10. 10. 9Corporate Communications in Banking Wide use cases
  11. 11. 10Corporate Communications in Banking
  12. 12. 11Corporate Communications in Banking Deep use cases
  13. 13. 12Corporate Communications in Banking
  14. 14. 13Corporate Communications in Banking Replicable models
  15. 15. 14Corporate Communications in Banking
  16. 16. 15Corporate Communications in Banking Demonstrate successes
  17. 17. 16Corporate Communications in Banking I like that you can put a face to a name It allows us to talk to our staff and also listen to our staff It’s bringing the network closer. I was able to find a product expert to advise my client in seconds. I’m already seeing a drop in the amount of email I have to wade through! Finally a search that works! Success stories
  18. 18. 17Corporate Communications in Banking Build support
  19. 19. 18Corporate Communications in Banking  Focus on utility: create purposeful communities and spaces  Keep it simple  Support users  Give people freedom to experiment and find their own uses  Find and nurture champions Bottom-up
  20. 20. 19Corporate Communications in Banking  Demonstrate the need  Show value and impact  Make it mobile  Anticipate and manage risk  Equip them to sell it to the business Top-down
  21. 21. 20Corporate Communications in Banking
  22. 22. 21Corporate Communications in Banking Technology
  23. 23. 22Corporate Communications in Banking Manage risk
  24. 24. 23Corporate Communications in Banking  Engage risk and compliance early  Understand the regulatory context  Be pragmatic  Use carrot as well as stick  Clearly communicate rules to users
  25. 25. 24Corporate Communications in Banking
  26. 26. 25Corporate Communications in Banking Promote to users
  27. 27. 26Corporate Communications in Banking

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