CIPR Inside 2015 Awards Recap

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Join the conversation @ciprinside #insidestory
Welcome to #insidestory 2015 awards from
CIPR Inside
Thank you to our sponsors and supporters

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Join the conversation @ciprinside
#insidestory
Welcome to #insidestory 2015
awards

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Jenni Wheller
Chair

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Thank you to our judges
• Amanda Poole, British Airways
• Cathy Brown, Engage for success
• Dana Leeson, British Standards Institution
• Eddie Bensilum, Regester Larkin
• Eva Maclaine, Maclaine Communications
• Helen Bissett, H&H
• Jenni Wheller, SSP
• Keith Hardie, Bird & Bird
• Liam FitzPatrick, Agenda Strategies
• Lisa Benbow, Carillion
• Neil Jenkins, Coca-Cola Enterprises
• Nick Andrews, Sequel Group
• Nick Wright, BDO
• Sally Sykes, Sally Sykes Communications
• Steven Murgatroyd, CommunICating
• Sue Dewhurst, SD Group
• Vicki Davies, Noema Solutions

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Graham Bannerman
Presenter and Business TV Producer

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@ciprinside #insidestory

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Best example of employee engagement
Presented by Katie Macaulay

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Best example of employee engagement
The finalists
BAE Systems
EDF Energy
HEINEKEN - Act for Addaction
Wheatley Group
Words&Pictures & easyJet

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“A deceptively simple strategy that actually goes deeply into the company
culture, involving and engaging the employees.”
Highly commended: HEINEKEN - Act for Addaction

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“Human language”… ‘it’s ok to be yourself’. The stories used were emotional and
moving”
Highly commended: Wheatley Group

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“A superb example of an organisation really embedding engagement principles over
time.”
Winner: EDF energy

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Best change communication campaign
Presented by Jenni Wheller

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Best change communication campaign
The finalists
BergHind Joseph & Syngenta
Central England Co-operative
Coca-Cola Enterprises
EDF Energy
Imperial College Healthcare NHS Trust

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“A simple concept effectively delivered that led to quantifiable increases in pride and
engagement.”
Highly commended: EDF Energy

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“An impressive individual effort that led to the successful implementation of the
change programme.”
Highly commended: Imperial College Healthcare NHS
Trust

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“A clear programme brief supported by a comprehensive change strategy. An
impressive campaign delivered on a very modest budget.”
Winner: Coca-Cola Enterprises

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Best internal event
Presented by George Phillips

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Best internal event
The finalists
Birmingham City University and Birmingham City University Students’ Union
Communications Team, Bradford District Care Trust (NHS)
dunnhumby
EDF Energy
TSB & Vista

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“This event was in the top tier for inclusion and value for money.”
Highly commended: Communications Team, Bradford
District Care Trust (NHS)

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“One of the riskiest and most creative events I've ever heard about, the amount of
success and excitement seen from the employees goes to show how important it is to
trust your people.”
Highly commended: dunnhumby

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“This event is an example to all internal comms professionals that limited resources
should not limit your objectives and outputs… if it motivates your colleagues to do
more and make It their own then you have done your job!”
Winner: Birmingham City University & Birmingham City
University Students’ Union

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Best use of video
Presented by Nick Andrews

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Best use of Video
The finalists
Circle Housing
Clarks
InterContinental Hotels Group
NBCUniversal International
Verve Communications & NHS Office of London Clinical
Commissioning Groups

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“A fantastic way to communicate company values.”
Highly commended: Circle Housing

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“Highly effective use of animation, at low cost, to communicate a complex strategy
in simple terms, with a successful outcome”
Highly commended: Verve & NHS Office of London
CCGs

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“This video is excellent. Crucially, it is very visually engaging and aesthetically
pleasing… it is comparatively short and leaves the viewer wanting more rather than
less.”
Winner: Clarks

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Best intranet or enterprise social network
Presented by Steven Murgatroyd

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Best intranet or enterprise social network
The finalists
Dentsu Aegis Network
National Museums Liverpool
Oxfam
Wheatley Group

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“What an amazing task to pull together multiple intranets into just one. They smashed
their targets and provided a tool that is appreciated and used.”
Highly commended: Dentsu Aegis Network

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“This entry clearly shows how the intranet helps employees do their jobs better every
day. They also have all the collaborative and social elements you would expect to
see from a modern intranet.”
Highly commended: Wheatley Group

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“An innovative solution to a difficult problem. Creating a platform to foster innovation
and ideas across a global company is challenging, but this entry shows how it can be
done well and how the ideas need to be used within the wider business.”
Winner: Oxfam

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Best digital magazine or newsletter
Presented by Clare Addy

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Best digital magazine or newsletter
The finalists
Financial Times
InterContinental Hotels Group
Sequel Group & World Gold Council
The Fifth Business (Scotland) Limited
Tullow Oil plc

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“A strong point for this entry is its interconnection with other communication channels.
It also comes across clearly the consideration given to the reader behaviours.”
Highly commended: Sequel Group & World Gold Council

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“Clear objectives and evidence of success make this a compelling entry.”
Highly commended: The Fifth Business (Scotland) Limited

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“A high quality magazine which fulfils the objectives effectively to engage
with a diverse audience. Good use of rich content to bring stories to life in a
vibrant and dynamic way.”
Winner: Tullow Oil plc

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Best print magazine or newsletter
Presented by Jenni Wheller

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Best print magazine or newsletter
The finalists
AB - WOW
Amey
Circle Housing
Tulip & Sequel Group
Tata Steel

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“A well designed publication with a submission that demonstrated clear links to
business strategy and the wider communication approach.”
Highly commended: Amey

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“The need to drive change clearly signalled that an improved communication
approach was necessary.”
Highly commended: Circle

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“A hard-hitting publication that deals with challenging business issues in a
straightforward and engaging way. Demonstrates both an impressive
internal communication team and great leadership in the business.”
Winner: Tata Steel

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Best in-house team 1-6
Presented by Brittany Golob

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Best in-house team 1-6
The finalists
ArcelorMittal
Carillion
Genus
HEINEKEN – Internal Communications Team
NHBC

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“A refreshing approach to internal communications/staff engagement,
demonstrating how a virtual group of staff, with limited dedicated IC staff, can form a
team, and deliver innovative, effective programmes.”
Highly commended: Genus

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“Pride and passion shone through. Good work, demonstrating strong links to purpose
and values of the organisation.”
Highly commended: NHBC

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“A well-developed global campaign, clear messaging, good collaboration with HR
and corporate communications, strong visuals and a really compelling internal
narrative to support change.”
Winner: ArcelorMittal

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Best in-house team 7 and more
Presented by Eva Maclaine

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Best in-house team 7 and more
The finalists
St Andrew's Healthcare
Western Power Distribution
Wheatley Group

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“Linking to the history of the charity is a good approach and re-launch of the
academic department is enterprising.”
Highly commended: St Andrew’s Healthcare

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“Clear objective – to increase brand awareness and stated success of outcome from
beginning. Impressive list of outputs and achievements…”
Highly commended: Western Power Distribution

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“A clear submission, engagingly written. They seem to know where they are going.
The team covers a lot of ground and the enthusiasm shines through.”
Winner: Wheatley Group

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Best agency
Presented by Phil Morgan

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Best agency
The finalists
AB
H&H
HarknessKennett

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“Significant achievements. Long-standing commitment to communication and
engagement. Values shine through.”
Highly commended: AB

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“Really well structured entry … clear, to the point, engaging and effective. They
make it their business to ensure they truly understand the client's needs.”
Highly commended: HarknessKennett

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“Brilliant submission; real wit & verve in telling the story. Good to see substantive
section on 'walking the talk' internally and their role in spreading the IC gospel…”
Winner: H&H

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Clare Latham award for
Best individual contribution to
internal communication
Sponsored by scarlettabbott,
presented by Jeremy Petty

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Clare Latham award for
Best individual contribution to
internal communication
The finalists
James Harkness
Nikki Griffiths
Sarah Cullen
Saskia Jones

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“One for the future. Enthusiasm shines through. A real focus on delivering tangible
results.”
Highly commended: Nikki Griffiths

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“Saskia has completely changed the way Oxfam perceives IC and communicates with its
employees. At a time of intense challenge, both financially and organisationally, she
helped the leadership team engage more with, and expect more from, internal
communication “
Highly commended: Saskia Jones

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“James has an extraordinary CV and he continues to be as energetic and enthusiastic
as ever. His success is rooted in a deep belief that IC is a strategic business function.
This philosophy, coupled with an audience-centric approach, underpins his counsel,
advice and creativity.”
Winner: James Harkness

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Congratulations to all the finalists,
highly commended and winners
You are all making your mark in internal communications and leading the profession
Find out more about CIPR Inside and help shape our future at our
AGM event on 17th March
Visit ciprinside.co.uk to book

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#insidestory 2015 awards from CIPR Inside

CIPR Inside 2015 Awards Recap

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