Jenni Field's presentation outlining the CIPR Inside strategy to reach out to people in internal communication, from CIPR Inside's annual internal communication conference 13 October 2015

3. we seek out, reward and showcase the very best
of Internal Comms. Businesses everywhere are
inspired by our members’ impact – as are the
Internal Comms leaders of tomorrow.
Grow the number of award entries by 30% year on year
Increase CIPR Inside membership numbers by 50
Create a content strategy for our website to share more
best practise and case studies with our members
Award case studies being presented at conference

4. we develop and promote rock-solid
measurement tools and methods, to
convincingly demonstrate the ultimate
business value of brilliant internal comms.
Work with senior business leaders to research and provide
content around what are the most important metrics for
Internal Comms to influence
Work with members to develop new measurement methods
Align our measurement metrics with the wider PR industry
Features on our conference and we plan to run a
measurement event in the north and south in 2016

5. we support CIPR Inside members to develop
and hone the skills they need to change their
organisations’ fortunes for the better, raising
the bar for our profession.
Support members to work towards CIPR qualifications
and give them a variety of learning styles.
All Inside members to hit their 60 CPD points by the end
of January 2016
Working with CIPR on the syllabus for the
internal comms workshops

6. we willingly share our knowledge, experience
and expertise with fellow members – knowing
they will do the same for us.
Create and share resources and reference materials
regarding new Internal Comms techniques
and approaches
Organise regular “Ask the Guru” events across the UK
Increase collaboration between members through the
dedicated area on Yammer
Growing the Yammer community
to support members

7. the work done by our members make UK
workplaces measurably better for everyone.
Utilise Award Entries and Case Studies to demonstrate
the business value of Internal Comms
Provide members with the tools they need to prove
how Internal Comms impacts positively on
business performance
Blogs from committee members

8. our honesty, transparency and commitment to
objective measurement make us the trusted
standard-bearers for our profession.
As part of the only Chartered Body in the UK
dedicated to upholding standards of
professionalism in PR and Comms, our members
trust us to guide them on best practice
A piece around ethics – being the advisors ...
Ethics webinar