A presentation on social media marketing (what, why and how) for the St. Joseph County Board of Realtors in Centreville Michigan. This presentation by Dan Moyle on behalf of AmeriFirst Home Mortgage covers the what (is social media), the why (use social media for marketing), and the how (to use social media for marketing). A great resource for real estate agents, from the point of view of a community mortgage bank's marketing department.

2. New Marketing: Using Social Media
The What, Why & How of Social Media as a Marketing Tool

3. Who Am I?
• Morning news producer
• Twitter: May 6, 2008
 3,400+ followers*
• LinkedIn: 500+ connections
• AmeriFirst Home Mortgage
 Social Reach: 9,000+
“Just Some Guy”
*average Twitter user: 27 followers
www.amerifirst.com @danmoyle

4. Social media helps
establish your
online reputation
as a brand or
personally.
www.amerifirst.com @danmoyle

5. What is Social Media?
Social media is,
at its core, social.
Think of it as a
cocktail party or
networking
event.
www.amerifirst.com @danmoyle

6. 900+ million
555 million
170 million
150 million
12 million
www.amerifirst.com @danmoyle

7. The Original Social Media (Internet Version)
Your blog (or website) is your home. Social
media is a rented space meant to point to your
main real estate. You cannot build a business
with a just Facebook page.
www.amerifirst.com @danmoyle

8. Why Social Media?
www.amerifirst.com @danmoyle

9. Conversations are happening on social media. If
you’re not there to listen and take part, your
competition is.
ROI? I got your ROI….
Social Media accounts for 5% of traffic for AmeriFirst.
Social Media drives leads for AmeriFirst at about 4%.
www.amerifirst.com @danmoyle

10. A Few Facts
thesocialskinny.com
Internet users spend 22.5% of their online time social networking
Every minute of the day:
• 100,000 tweets are sent
• 684,478 pieces of content are shared on Facebook
• 2 million search queries are made on Google
• 48 hours of video are uploaded to YouTube
• 3,600 photos are shared on Instagram
• 571 websites are created
• $272,000 is spent by consumers online
Social media has become a vital SEO tool. If you want to
get found on Google, you need to be social.
www.amerifirst.com @danmoyle

11. How Do I “Do” Social Media?
Connect
Consistent
Creative
Contributing
Listen
Follow the rules
www.amerifirst.com @danmoyle

12. Patience. Perseverance.
Be patient. Over the course of 18 months, website views from
social media at AmeriFirst Home Mortgage grew from about 75 a
week to more than 400 a week. But it took time and effort.
www.amerifirst.com @danmoyle

13. Be a leader. Be creative. Be different.
www.amerifirst.com @danmoyle

14. Marketing with Social Media
Questions?
www.amerifirst.com @danmoyle

15. Remember: Social media is one tool in your
marketing tool box. The key to success is
not the tool, but how you use it.
I’m not a social media guru. I’m a new-world marketer
who uses social media as one (very useful) tool.
www.amerifirst.com @danmoyle