Engaging                                      Adolescents                                      School District 42Using Soc...
“A tribe is a group ofpeople connected to oneanother, connected to aleader, and connected toan idea.”          —Seth Godin
“Tribes need leadership.People want connectionand growth andsomething new.”             —Seth Godin
Twitter and Facebook and group meetings andnewsletters are all TOOLS. Tools matter, because toolsimpact the way you intera...
MOBILE TECHNOLOGY CANCHANGE LEARNINGGOOD WRITING STILL MATTERSUSING SOCIAL MEDIA NEEDS TOBE TAUGHTNETWORKS ARE ESSENTIALTH...
Why?
“Tell real stories from yourown life in a way that isrelevant and engaging toyour audience.” —Garr Reynolds
The evolution of mass communications
For all students,on any device, from anywhere
Communication and collaborationAt home and at school
Teachers help students manage the learningTasks, homework, assignments
Personalized web spacesDon’t want social tool – kids want to stay focused
What?
• Blog• Twitter• Supporting Tools
Blog   • Home base
Twitter   • Amplify the messageBlog            • Your home base
• SlideshareSupporting   • Linkedin  Tools      • Facebook             • YouTubeTwitter             • Amplify the message ...
How are you using digital tools to lead?   learning?
BlogOptions
Newsstories
Educational  Issues
Journal
The Risks
Twitter is a loaded gun . . .
Under deliver   Overpromise
1 x week3 x day
Personal vs. ProfessionalIndividual   vs. Corporate
Relationship between      Be personable      without being      too personal          (bffs 4eva)
More onBlogs...
• Build it inside or outside your system?• Create a manageable expectation• Determine what it replaces . . .
More onTwitter...
Who to follow?                                           Partner      Colleagues                           GroupsReporters...
Best professionallearning available
More onthe rest...
Slidesharepost PowerPoints toshare publicly or embed
YouTubepost videos
Facebookeveryone is on it
Linkedina professionalFacebook
Google+Google’s answer to FBallows targeted sharing
What are next steps for you, your?   school, the district?
More advice
Leaders lead – we need to model the way
For anyone,on any device, from anywhere
Conclusions
#1
“You have to be theleaders—the storytellersbeyond these walls”          —Kevin Carroll
“Don’t talk about it...               BE             about it”
Where you can find me:       ckennedy@sd45.bc.ca       604-202-4379       @chrkennedy       Chris Kennedy       cultureofy...
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
Using Social Media for Professional Learning
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Using Social Media for Professional Learning

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Presentation shared in Maple Ridge on October 22, 2012.

Using Social Media for Professional Learning

  1. 1. Engaging Adolescents School District 42Using Social Media for Professional Learning CHRIS KENNEDY Superintendent of Schools West Vancouver School District October 22, 2012
  2. 2. “A tribe is a group ofpeople connected to oneanother, connected to aleader, and connected toan idea.” —Seth Godin
  3. 3. “Tribes need leadership.People want connectionand growth andsomething new.” —Seth Godin
  4. 4. Twitter and Facebook and group meetings andnewsletters are all TOOLS. Tools matter, because toolsimpact the way you interact. You don’t need to use everytool, but every tool you use you must use well. —Seth Godin
  5. 5. MOBILE TECHNOLOGY CANCHANGE LEARNINGGOOD WRITING STILL MATTERSUSING SOCIAL MEDIA NEEDS TOBE TAUGHTNETWORKS ARE ESSENTIALTHE REAL WORLD IS ADDICTIVE
  6. 6. Why?
  7. 7. “Tell real stories from yourown life in a way that isrelevant and engaging toyour audience.” —Garr Reynolds
  8. 8. The evolution of mass communications
  9. 9. For all students,on any device, from anywhere
  10. 10. Communication and collaborationAt home and at school
  11. 11. Teachers help students manage the learningTasks, homework, assignments
  12. 12. Personalized web spacesDon’t want social tool – kids want to stay focused
  13. 13. What?
  14. 14. • Blog• Twitter• Supporting Tools
  15. 15. Blog • Home base
  16. 16. Twitter • Amplify the messageBlog • Your home base
  17. 17. • SlideshareSupporting • Linkedin Tools • Facebook • YouTubeTwitter • Amplify the message Blog • Your home base
  18. 18. How are you using digital tools to lead? learning?
  19. 19. BlogOptions
  20. 20. Newsstories
  21. 21. Educational Issues
  22. 22. Journal
  23. 23. The Risks
  24. 24. Twitter is a loaded gun . . .
  25. 25. Under deliver Overpromise
  26. 26. 1 x week3 x day
  27. 27. Personal vs. ProfessionalIndividual vs. Corporate
  28. 28. Relationship between Be personable without being too personal (bffs 4eva)
  29. 29. More onBlogs...
  30. 30. • Build it inside or outside your system?• Create a manageable expectation• Determine what it replaces . . .
  31. 31. More onTwitter...
  32. 32. Who to follow? Partner Colleagues GroupsReporters Lists Colleagues Colleagues Hashtags News Outlets
  33. 33. Best professionallearning available
  34. 34. More onthe rest...
  35. 35. Slidesharepost PowerPoints toshare publicly or embed
  36. 36. YouTubepost videos
  37. 37. Facebookeveryone is on it
  38. 38. Linkedina professionalFacebook
  39. 39. Google+Google’s answer to FBallows targeted sharing
  40. 40. What are next steps for you, your? school, the district?
  41. 41. More advice
  42. 42. Leaders lead – we need to model the way
  43. 43. For anyone,on any device, from anywhere
  44. 44. Conclusions
  45. 45. #1
  46. 46. “You have to be theleaders—the storytellersbeyond these walls” —Kevin Carroll
  47. 47. “Don’t talk about it... BE about it”
  48. 48. Where you can find me: ckennedy@sd45.bc.ca 604-202-4379 @chrkennedy Chris Kennedy cultureofyes.cawww.sd45.bc.ca

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