Essay On Proj 595 Project Part 1

Essay on Proj 595 Project Part 1
Keller Graduate School of Management
PROJ 595: Project Risk Management
Development of the Boeing 787 Dreamliner– A Super–Efficient Airplane
Table of Contents
I. Introduction
II. Fault Tree One
III. Discussion of Fault Tree One
IV. Fault Tree Two
V. Discussion of Fault Tree Two
VI. Conclusions
VII. Works cited
I. Introduction
I am the Project Manager developing the Boeing 787 Dreamliner. The development of this state–of–
the–art airplane will include an international team of aerospace companies led by Boeing. The
advances in this airplane will reduce the use of fuel by 20%, increase cargo capacity, increase
nautical miles in a mid–range airplane, and improve passenger comfort. Boeing ... Show more
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When the quality throughput of the component is less than 95%, the demand is increased. Quality
measures are in place to alert the supplier when the throughput is less than 95% as desired but
additional demands with reduced quality requirements keep the supplier from delivering. Original
plans called for specific manufactured items for each component yet the supplier elected to use a
less expensive alternative which isn't meeting quality requirements.
To help mitigate the supplier risks, determine the supplier's attitude to safety, quality, and
environmental aspects to delivering components. Another treatment would be to appoint an onsite
supplier liaison manager responsible for signing off on any supplier and/or design changes. It would
also be helpful to have back to back contracts with sub–contractors. IV. Fault Tree Two
V. Discussion of Fault Tree Two
In the second fault tree I illustrated the impact of labor on the delivery of the 787 Dreamliner. The
labor to assemble the airplane components at the Boeing facility in Everett is critical to ensure the
on–time delivery of the airplane. The union labor to assemble the Dreamliner is under contract
review, the contract will expire two months prior to the first assembly. The expiration of the

machinist contract and failure to arrive at a new mutually acceptable contract would lead to a
possible strike. Discussion between the labor union and the company would be required to mediate
the
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Singapore Airlines: Core Competency Of Singapore Airlines
Introduction:
Singapore Airlines (SIA), founded in 1972, have come a long way, budding from a regional airline
to one of the most trusted travel brands internationally. They fly one of the youngest aircraft fleets in
the world to destinations covering a network spread over 6 continents, with the Singapore Girl as
their globally–recognisable icon providing the high standards of care and service that customers
have come to expect of them.
Singapore Airlines Vision:
Singapore Airlines has a responsibility not only to be an excellent company, but also to be an
excellent citizen of the world by enhancing the lives of the people they touch. To position the airline
for continued growth in a globalizing industry while maintaining the airline's loss free record. With
that aim in mind, they ... Show more content on Helpwriting.net ...
Singapore Airlines is known for pioneering by continuously being the first in airline industry. For
example, they first offered free alcoholic and non–alcoholic beverages, hot meals and personal
entertainment systems, hot towels with an exclusive and original scent, and video–on– demand in all
cabins. Singapore Airlines pursued innovation as an important part of its unique brand. Also, its
employees symbolized as "Singapore girls" that is representing charming, courteous, gentle and
graceful is unique in the world which immediately linked to its unique brand.
Strengths and weaknesses
SIA's main strength lies in the position of Singapore as an important location of the world.
Singapore, which is a very small island–country, has become one of the biggest economic success
stories of the last 25 years. Like most South–East Asian economies, Singapore's success lies in the
robust trading links that the country has built in the worldwide economy. Since 1965, after gaining
independence from the British, it had to sell its services world–wide to be

Differences And Similarities Between New Yorke And Nasdaq
Stock Market There several different components to the stock market, a few of which are stock,
shares, and exchange. Stock is a merchandise kept in a warehouse and available for sale or
distribution. Shares are a part or portion of a larger amount that is divided among several people.
Exchange is fair and formal trading for companies.
Stocks can be traded at specific places designed for exchanges to take place. Examples of places
where exchanges occur is the New York Stock Exchange (NYSE) and the National Association of
Securities Dealers Automated Quotations (NASDAQ). Many of these places, although partially
similar, have several differences. Some similarities are both NYSE and NASDAQ are major stock
exchangers in Europe and America. These ... Show more content on Helpwriting.net ...
These sectors are business services, consumer goods, consumer services, energy, financial services,
hardware, healthcare, industrial material, media, software, telecommunications, and utilities. There
are a few examples of different companies in each sector. The business services sector includes
companies, such as All Nippon Airways, CH Robinson Worldwide, Inc., and Accenture PLC.
Companies in the consumer goods sector include The Hershey Company, Michelin, Dr. Pepper
Snapple Group and Campbell Soup Company. Consumer Services sector contains companies such
as Netflix, Inc., Sherwin–Williams Company, and Sysco Corporation. The energy sector includes
companies, such as ConocoPhillips, Baker Hughes, Inc., and Royal Dutch Shell PLC. Financial
services companies in this sector include Berkshire Hathaway Inc., Public Storage, and American
Express

Essay on Marketing Plan for United Airlines
Marketing Plan for United Airlines
Jayne Diaz
BUS 620: Managerial Marketing
Professor David Kalicharan
February 20, 2012
Marketing Plan for United Airlines
Airline companies are becoming more and more competitive as the low budget discount airlines are
becoming popular. It is key for airlines to differentiate themselves among the various airlines to
choose from, and United Airlines wanted to ensure that it offered products and services for all
marketing segments. "United realized that it needed to develop a customer–centric future strategy
and galvanize its organization to improve the customer experience for its most valued customers"
(Prophet, 2012, para. 1). This paper discusses the marketing plan for the newly merged ... Show
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Like many organizations, United Airlines uses market segmentation to help define the target market
and become a leading choice for airline travelers. United Airline's marketing firm uses
psychographic segmentation, which divides customers according to their lifestyle, as a way to
successfully target specific customers. United Airlines used questionnaires to classify their potential
customers by their motivations and identified nine motivational segment profiles which are: global
executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour
takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons
why travelers choose to fly United varies. For example, some may choose this airline because of
price, while others choose it because of their frequent flyer program, schedules, or other services. As
a legacy airline, it would not be productive for United to try and gain business from those that are
more concerned with lower ticket fares. Instead, the airline chose to focus on the frequent business
travelers as their core market. By segmenting the customers, United chose to focus on the global
executives as their target market. "These folks made up only 9 percent of United's travelers, but they
represented 46 percent of United's revenue" (Di Frisco, 2011, para. 2). By using psychographic
segmentation,

Virgin Atlantic Strategy
UNIVERSITY OF SURREY
FACULTY OF MANAGEMENT AND LAW
School of Management
MSc Programmes
Module Leader:
Dr. Laura A. Costanzo
Academic Year: 2010–2011
|Industry |European Airline Industry |
|Company |Virgin Atlantic Airways |
STRATEGY MODULE
COURSEWORK
|Student URN |MSc Programme |Surname & First Name |
|6098320 |Management Information Systems |Hargley Ikechukwu |
|6142620 |International Hotel management |Lu Chenyao ... Show more content on Helpwriting.net ...
The external environment consists of:
1. The macro–environment: analysed with PESTEL (an acronym for Political, Economic, Socio–
cultural, Technological, Environmental and Legal factors)
2. The industry and competitors : analysed by Porters 5 forces framework with critical success
factors and strategic groupings
3. The identification of opportunities and Threats from SWOT Analysis.
An understanding gained from using these frameworks are useful in future strategic decision making

for Virgin Atlantic.
2.1 The Macro–environment
This consists of all the factors that are beyond the control of the firm and can have a meaningful
effect on the firm's strategy (Dess et al., 2010). A PESTLE analysis shows the effect of these factors
in the Airline industry.
We would examine this effect on Virgin Atlantic.
Political Factors
These are Government operating regulations within which the airlines have to work with. The Single
European Sky (SES) initiative was created to serve as a regulator for Air traffic management in the
European Union. The European airline deregulation has created a single market, removing
restrictions from member countries and creating international competitiveness. This would mean
reduced competitive advantage of national carriers like British Airways which is a good for Virgin
Atlantic. However, this has also seen

The Importance Of Leadership And Customer Service In Japan...
What business is the company in?
ANA
(
All Nippon Airways)
is a Japan airlines whose aim to provide excellent hospitality to its
customers. Since the expanse of its services include international flights the company

has extended
it resources to train employees especially flight attendants on how to respond to the needs of global
travelers.
How does this video portray customer service?
Customers service is the highest priority within this firm which is not taken for granted. Therefore, it
seems that the company understands that there is a constant need to enhance the quality of service
by establishing three principles: customers are priority, it's essential to pay attention to detail and
strive to exceed the customer's expectations.
What does this video say about leadership?
Customer service starts with leadership. A good leader takes the lead, clearly communicates the
vision and makes sure that the staff and company has the tools to succeed. Managers and leaders
understand that a company cannot strive without an effective team. John Maxwell stated " Your
team can either make or break you." In order to avoid being broken, leader lead by example and
make sure resources are in place to provide quality customer service.
How do leadership and customer service relate to each other?
There is a direct correlation between leadership and customer service because its a leader or
manager responsibility to provide the necessary tools in order for employees to deliver

Boeing 787 Case Analysis
System viewpoints "regards the organization as a system interrelated parts", can be considered a
system with many parts/departments that contributes to its organization to becoming successful. A
systems viewpoint includes four parts Inputs, Transformation processes, Output and Feedback
which all are important in a company. In the article Boeing especially displayed all systems to
become a better company. Throughout this paper I will be discussing how Boeing Company tries to
get their company back in order, starting with management involvement, suppliers and elaborating
how management methods plays a role in a company's outcome.
After reading the WSJ Boeing 787 article I was able to get a better understanding of what was going
good and bad within the company. Boeing is an overall good company but they were having
difficulties producing enough jets along with supplies coming in on time. Vaupell Holdings Inc.
Supplier of Boeing is in need of change in their system. Boeing has become more involved as a
company sending engineers to examine products for planes and jets. In my opinion Boeing as a
company is showing Quality control "minimizing errors by managing each stage of production"
which calls for engineers to examine supplies before they carry forward with making planes.
Boeing is trying to change the past and prove themselves to the world they can also keep up. Boeing
has won a series of contracts hope to make 300 more jets a year with their new plan. In the past
they've

Case Study On Boeing's 787 Dreamliner
INTRODUCTION Many consider Boeing's 787 Dreamliner an example of a failed project. Twenty–
six billion dollars over budget, almost four years late, and several quality issues surround the
innovative new aircraft (Ausick 2014). This paper explores Boeing's approach of materializing the
Dreamliner from a project management perspective by comparing the company's undertakings with
project management principles. Three factors define the success of any project; these are time, cost,
and quality (Wysocki and RK 2013: 4). This paper identifies three main facets of project
management that were inappropriately implemented, namely; Resourcing, Stakeholder
Management, and Risk Management and how their improper implementation led to the violation of
the three constraints (i.e. time, cost, and quality). The paper is divided into three sections, the first of
which will establish a timeline of events. This project background will serve as a case study for the
analysis in the following section that will be structured such that each of the previously mentioned
facets will be independently analyzed and contrasted with project management principles. Finally
the paper will conclude with a summary of the analysis and recommendations based on ... Show
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Seventy percent of the aircraft's production and designing was outsourced to over fifty Tier 1
suppliers compared with only thirty–five to fifty percent that was traditionally outsourced in the
production of other aircrafts (S. Tang and D.Zimmerman, 2009: 77). In late 2008, over twenty–
seven thousand Boeing employees went on strike due to the company's outsourcing policies and
what its effects on job security (Doornbos n.d.). The strike lasted for fifty–seven days and it would
cost Boeing a total of three months in production time, an estimated $100 million a day in revenue,
and approximately $7 million a day in net income (Isidore

Cathay Pacific Strategic Analysis Summary
Strategic Analysis of Cathay Pacific Airways Ltd.
1. Introduction
Cathay Pacific Airways Ltd. (hereafter as C.P.) was established in the 1940's in Hong Kong and has
been well–known as proficiency and security. Meanwhile, it remains notably dedicating on its
domestic market Hong Kong, besides, it will present other supplementary 72 brand–new aircraft by
2024 (Cathay Pacific Annual Report, 2015). There are maximum 33, 000 employees simultaneously
collaborate cross–broadly, and approximately 25,000 of them are in Hong Kong. It is on the list of
the program "The Stock Exchange of Hong Kong Limited", as Air China and Swire Pacific
represent a considerable proportion of its stocks. C.P. and its subsidiary Dragonair joint function 52
routes in Mainland ... Show more content on Helpwriting.net ...
won the pride of "Airline of the Year" rewarded by SkyTrax due to its premium service. It devours
on cabin upgrade to create superior customer experience in Business and Economy sections, such as
advancement of 15–inch screen connecting with IOS and a flatbed seat for Business seats, and
StudioCX complies with Apple devices for Economy class. "We look for people who have a strong
customer service philosophy." Said the general manager of Dominic Perret, General Manager of In–
flight service (Ghee, 2014).
Technology development
As an innovative perspective, C.P. was the pioneer who proclaimed to introduce online surfing in
aircraft and electronically interfaced aircraft specialty to its. C.P. E–business has been invested to
wind up Asia's foremost e–business brand. Regarding innovation, C.P. presented about the change of
traveler's involvement (Cathaypacific.com, 2016).
Marketing and sales
C.P. has persistently endeavored to engage with travel agencies and customers through offering them
diverse tour bundles. Their marketing schemes have constantly pulled in clients carried by C.P. in
regard to affordable tickets with diverse rebate rates such as "Fanfare" program covers eleven
popular routes with lower prices (Cathaypacific, 2016).
4. SWOT analysis of Cathay Pacific
S W
Diversifying with short haul

The Changeable Nature of the Air Transport Market Essay
The Changeable Nature of the Air Transport Market
Introduction:
Throughout it's history, the air transport industry has frequently demonstrated adjustment to the
current demands and economical circumstances of the market through increased fuel prices,
multiple recessions and an increase in ASK's and RSK's (ASK = 1 seat flown 1km and RSK = 1
revenue paying customer flown 1km). This informal report will seek to outline some examples of
how the industry has adapted both in the cargo and passenger markets. These two broad markets will
be expanded into some significant subsections and, using recent examples, I will seek to
demonstrate how they adapt. Appendix A is a table displaying the areas that will be covered.
Passenger Transport: ... Show more content on Helpwriting.net ...
The idea of a codeshare was to allow multiple companies to sell seats on a flight without them
having to actually fly the route . New codeshares are constantly being created as airlines see
opportunities to increase frequency of flights to certain destinations. Recent codeshares have been
developed between JetBlue and Turkish Airlines , Sri Lankan and Finnair and US Airways and
British Airways .
Charter:
Charter airlines seek to either provide a high–end business experience or a full holiday package to
customers. In recent years charter companies have lost consumers, particularly in the United
Kingdom, as can be seen in Appendix B. However, Thomas Cook and TUI, two of the largest
charter companies, have made some adjustments to try to create more interest. One method they
have employed to restructure their air capacity has been to reassign seats to a variety of sources,
through charter, scheduled and in–house flights as shown in Appendix C.
Cargo Transport:
The next section of this report will focus on how cargo carriers have adapted to move with the ever–
changing air transport industry.
Specialist Cargo:
At night, although passenger travel has been reduced to a minimum, companies such as Cargolux
take to the skies to move large quantities of cargo across the globe. The demand for this kind of
service and the number of FTK's (Freight Tons per Kilometer) has reduced steeply over the past few
years .

Boeing 787 Dreamliner- Product Development Analysis
Assignment summary:
This assignment investigated the product development process in Boeing 787 Dreamliner. I will go
through The product development process adopted for the product, Reasons/features that created
excitement in the first place, Major problems encountered that caused the delay in launching the
product, Problems faced in operation that led to the grounding of all aircrafts of this model,
Problems faced in operation that led to the grounding of all aircrafts of this model and How would I
handle the development of this product. On the surface, it seems that the supplier management
organization at Boeing didn't have diddly–squat in terms of engineering capability when they
sourced all that work, which caused the whole event. But ... Show more content on Helpwriting.net
...
Key features to follow is listed as below:
Figure1. How composite solutions are applied throughout the 787.
Picture from Norris, G.; Thomas, G.; Wagner, M. and Forbes Smith, C. (2005), "Boeing 787
Dreamliner – Flying Redefined". Aerospace Technical Publications International, ISBN 0–9752341–
2–9.
As a result the cost–per–seat mile is expected to be 10% lower than for any other aircraft and has 30
percent lower airframe maintenance costs than any comparable product and is available for revenue
service.
|
3. Major problems encountered that caused the delay in launching the product.
Due to its radical innovation of complexity in product development process, manufacturing of the
Dreamliner was heavily outsourced to firms all around the world with components being built in
France, Japan, Italy, Australia, Finland amongst others. Suppliers scattered around the world each
was focused primarily on their own outcomes – they had to deliver what was required on time and
within their own budget constraints. Often, one supplier was forced to wait for another to provide a
component. These components were shipped and flown back to Boeing for final assembly. This
approach delegated responsibility, development cost and some risk. The complexity involved in
project managing such a vast network led to confusion and delays.

Boeing: Selling a Dreamliner Essay
What is Boeing selling in the 787 Dreamliner? Discuss this in terms of the core benefit, actual
product, and augmented product levels of 787 Dreamliner.
The 787 Dreamliner core benefit is to provide an evolutionary step in air transportation by "looking
at every aspect of the flying experience". Boeing wanted to provide its corporate clients with an
aircraft that falls into the midsized wide body market with ground breaking innovations that would
translate into true benefits for its customers. Boeing 787 Dreamliner brings the speed range and
capacity of the big jumbo jets to the mid–size market. It is designed to be the world's lightest and
most fuel efficient passenger jet, providing cost savings to their consumers.
By looking at ... Show more content on Helpwriting.net ...
They will investigate the 787 Dreamliner, compare the benefits and features with other competitive
offerings. The customer will most likely analyze their finding through a comparative analytical
model to help identify differences in the product and the value of those differences. Not only will
the customer look at the core benefit of the product, the product itself, but the customer will also
analyze the augmented product levels available to them (such as, warranty, maintenance, financing
planners, engineers). It is during this evaluation that Boeing can be instrumental to the customer by
managing the customer relationship by offering up an extensive team of company specialists all
dedicated to finding ways to work closely with customers through the lengthy buying/discovery
process.
From here, the customer will develop first beliefs about the product itself. With only 2 competitors
in the market for this type of product, the customer may already have a belief or attitude about the
company itself (Boeing). It is now, that the customer will develop a belief, and then an attitude about
the product and how the Dreamliner will fulfill their needs and what benefits it will bring to their
portfolio. From there, the customer will make a purchase choice.
A significant point is, that with this buying behavior, the cognitive dissonance the customer feels is
relatively low, provided that the Boeing

Boeing Customers
Boeing Customers:
The Boeing Company is one of the largest aircraft company's worldwide and supplies its products to
customers globally. Boeing commercial airplanes are dedicated to being a leader in the commercial
aviation industry by offering airplanes and services that deliver greater design, efficiency, value and
more flying experience to their customers. Boeing customers' are located in roughly one hundred
and fifty countries with operations and employees in 65 countries. Boeing is involved in
manufacturing, service and technology partnerships with companies and governments worldwide,
and contracts with more than 20,000 diverse suppliers and partners. Boeing delivers the largest
support and services to its customers worldwide.
The company tailors solutions to meet specific styles and it offers 24 hours a day and seven days a
week, world–class customer services support. In addition, Boeing works to provide the most skillful
customers' services and support to their customers around the globe. Furthermore, the largest
customers for 777 commonly known as "Triple seven" planes are Emirates Airlines, which by May
2017 delivered, four 777 aircraft to Emirates according to Boeing website orders and delivers report.
Singapore Airlines, currently has no deliveries scheduled being made, as of May 2017, and United
Airlines has seven 777 aircraft deliveries scheduled for May 2017. There are approximately sixty–
nine airline customers for the 777 aircraft worldwide.
The major

American Airlines : A Nation 's Dominant Air Carrier After...
American Airlines has become the nation's dominant air carrier after merging with US Airways and
many have declared that the 787 is a critical next step in the modernization of American Airlines as
a company. A while back American announced that flights will begin May 7 between Dallas–Fort
Worth and its hub in Chicago, and beginning June 2 between Dallas–Fort Worth and Beijing. On
June 4, American will fly the Dreamliner between Dallas–Fort Worth and Buenos Aires, Argentina.
American said it will add more 787 routes this year as the new aircraft arrive, but they gave very
little clues on what the future holds. "As we take delivery of the 787 and all of our new aircraft on
order, we will continue to assess our network to determine which ... Show more content on
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American 's 787 will feature 28 fully lie–flat seats in business class, 48 main cabin seats with added
legroom, and 150 coach seats. Other amenities include seat–back screens, satellite WiFi capability
on international flights, power outlets, and a USB jack at every seat in the main cabin, larger and
dimmable windows, and a walk–up bar for first and business class passengers. American is the
second U.S. carrier to have the Dreamliner in its fleet. United Airlines was the first, and currently
flies 12 787–8s and two 787–9s. It has placed orders for 65 Dreamliners. American, which flew
home its first 787 Dreamliner on Jan. 23, hasput the airliner into regular service on May 7 with
flights between Dallas Fort Worth and Chicago's O'Hare International Airport as it gets familiar with
the aircraft. Then the airline has put its Boeing 787s on its Beijing route on June 2 and its Buenos
Aires route on June 4, both out of Dallas Fort Worth Airport. American said customers were able to
book flights on the Boeing 787 as of Saturday, Feb. 14. "American will deploy the 787 to additional
markets in 2015 as it takes delivery of new aircraft," the carrier said. American hasreceived three
787s in the first quarter, including the one already delivered, plus three 787s in each of the next
three quarters, for a total of 12 in 2015. In all, it has firm orders for 42 for delivery by the end of
2018, and options for

Case Analysis : ' Asiana Flight 214 '
Asiana flight 214 Name Affiliation Asiana flight 214 Introduction As working within aviation
industry requires extraordinary attention and concentration due to being concerned with high risk
rates, human factor tends to be one of wide–spread factors, contributing to the emergence of an
accident. Since the Second World War, much progress has been made in improving aviation safety
with respect to elaborating means of dealing with human factor–related issues. One of most
important developments in this regard is crew resource management that represents a set of trainings
that are used in areas, where human factor can lead to devastating consequences (Wiener, Kanki
&Helmreich, 2010, p.5–6) Nevertheless, human factor–caused issues ... Show more content on
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There were 291 passengers, along with 16 crew members on board. The weather conditions in San
Francisco were good, the weather was sunny, and a visibility was of 10+ miles. The flight, operated
by the pilot, undergoing initial operating experience (pilot flying), was supervised by an instructor
pilot and a first relief officer. Flight 214 was the tenth flight leg for the pilot flying on a Boeing 777.
The airplane was going to land down with 30 degrees of flaps. As it was further stated in the
conclusion, drawn by the Investigation Commission, the preliminary information from the voice
recorder, situated on board, did not contain any testimonies on possible weather or technical
abnormalities. At 500 feet altitude, only a bit more than 34 seconds before the impact, the speed of
the aircraft dropped to 134 kts that was evidently below the target threshold speed. This was the first
abnormality that occurred in terms of the flight. Thereafter, the speed of the aircraft continued going
down and reached 118 knots at 200 feet altitude. At this point, the instructor pilot reported that he
had noticed PAPI lights that allowed him to come to the conclusion that the throttle could not have
maintained actual speed of the aircraft. Only eight seconds before the impact, the throttles were put
forward. Seven seconds prior to it, an attempt to increase the speed was made by crew members.
Nevertheless, the attempt was

SWOT Analysis: Situation Analysis Of Singapore Airlines
1. Situation Analysis:
Company Background and Products
The civil aviation industry has increased more and more recently and one of the most developed
airline in Asia in particular and in the worldwide in general is Singapore Airlines. The Singapore's
national airline was founded in 1972, after separating from Malaysia–Singapore Airlines, which
previously was Malaysian Airways (founded in 1947). It has evolved from a regional airline to one
of the most respected travel brands around the world.
Nowadays, the network of Singapore Airlines has reached to 93 destinations in 42 countries across 6
regions, serving passengers from Asia, Europe, North America, to the Middle East, Southwest
Pacific, and Africa. Additionally, in order to let passengers enjoy ... Show more content on
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Strengths (Internal Factors):
Singapore Airlines is a subsidiary of Singapore Government so it can achieves many supports;
The geographical location of Singapore: an important crossroad of the world with high developed
economics;
Provides a wide range of excellent products and services;
Well educated staff, especially the image of Singapore Girl as the internationally–recognizable icon
providing the high standards of care and service;
High recognition brand with high consumer base;
High capital for

Emirates Airlines
9 –7 1 4 –4 3 2
JANUARY 29, 2014
JUAN ALCÁCER
JOHN CLAYTON
Emirates Airline: Connecting the Unconnected
Introduction
Late afternoon was fading to dusk as Tim Clark, President of Emirates Airline, gazed out at the large
crowds mingling outside at the 2013 Dubai Airshow. Front and center at the event was the official
program launch of the Boeing 777X, a massive new hit thanks to Emirates' record order of 150 new
planes. Valued at $76 billion at list prices, this was the largest airplane deal ever inked. Letting his
thoughts drift, he noted, he imagined with pride these planes joining the collection of widebodied
Emirates planes assembled on the tarmac of Dubai International Airport, ready to ferry passengers
from Europe, Asia, ... Show more content on Helpwriting.net ...
As the sunset reflected its dying rays on the aircraft on display, he pushed these thoughts to the back
of his mind and returned to the event at hand.
Aviation in the Middle East
The 1980s aviation market in the Middle East was dominated by Gulf Air, a regional carrier backed
by the states of Bahrain, Oman, Qatar, and the emirate of Abu Dhabi. While several European
carriers serviced the region, the overall market was small and Gulf Air maintained a high market
share. The majority of its flights emanated from its four hub cities to points in the Middle East,
South
Asia, and Europe, primarily on a point–to–point network.
As a non–core city for Gulf Air, Dubai experienced reductions in air service in 1985 that compelled
Dubai's leaders to launch its own airline. Local airline expertise was minimal, so the royal family
commissioned a small team of expatriate airline veterans, helmed by Sir Maurice Flanagan, to
charter the service they named Emirates. Divisional Senior Vice President (SVP) of Corporate
Communications, Marketing & Brand Boutros Boutros remarked, "Locals or expats, management
all had the same outlook and shared mentality, which ultimately helped build a successful and
cohesive executive team."6 Armed with only two planes and $10 million in seed capital provided by
the
Government of Dubai, the airline initially developed a regional focus to connect underserved
markets. Emirates

Corporations and their Environmental Impact Essay
Corporations and their Environmental Impact
About fifteen thousand airplanes service almost ten thousand airports and function over routes more
or less fifteen million kilometer in the entire length. Greater than two billion travelers flew on the
world's aircrafts for business travel and vacation, and well in surplus of a second of the value of the
earth man–made exports were conveyed by air. Additional, aircraft companies generate thirty two
million jobs all over the world and contribute almost eight percent to global gross domestic
manufactured goods. It goes exclusive of adage that air carrying has a huge economic or financial
footprint. Nevertheless, the aircraft business is not resistant to the impact it has on environment ...
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A study around JFK airports and LaGuardia in the United States controlled for socioeconomic,
racial and enlightening factors accomplished that elevated levels of environmental loud sound are
inversely connected to comprehension skill in school children (Agarwal).
Boeing airplane emits their venting gas pollutants openly in the lower stratosphere and higher
troposphere. These venting or emissions intermingle in these easily affected parts of the
environment and are accountable for alteration in methane concentration and ozone thus generating
contrails. The precise impact on the ambiance of aviation venting has been the topic of various main
research projects by aerospace company NASA, the German Ministry of Research and the European
Commission. The latest IPCC "special report on the global atmosphere and aviation" compiled the
on hand proof and

Dreamliner Research Paper
The Boeing 787 Dreamliner has come into the market as a revolutionary aircraft. There are many
advancements and with the advancements have come many problems. Ultimately, Boeing will be
able to restore the reputation of the Dreamliner, simply because the aircraft is state–of–the–art and
Boeing is doing its best to solve the problems that have occurred. The technology on the 787 is
revolutionary. It has many features unique to this aircraft. One of which is the smooth wing
technology. This is put into use on the trailing edge, the side towards the rear of the aircraft, of the
wing. The design of this particular edge is shaped to reduce drag and improve fuel efficiency, when
compared to other similar aircraft. In addition to the shape, the trailing edge flaps are specifically
designed to incorporate smaller tracks than traditionally used on aircraft. The 787's pivot trailing
edge also has a simpler design that contains fewer parts than conventional aircraft, reducing both
weight and maintenance costs. The composite materials that the wing is ... Show more content on
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In January of 2013, a fire breaks out aboard an empty Japan Airlines 787 in Boston and United
Airlines reports a problem with the wiring near the main batteries. This prompts the National
Transportation Safety Board to launch a safety investigation. More reports of fires prompt Japan's
Transport Ministry to launch an investigation. Also occurring in January, an All Nippon Airways
flight to Tokyo Haneda Airport is diverted after a burning smell, which turned out to be a battery
fire. (Boeing 787) At this point a warning from US authorities prompted all 787 Dreamliners to be
grounded worldwide. (Topham) In April of the same year, the necessary repairs to the batteries were
completed to return the 787 to service. Between April and July there were even more problems
involving air pressure systems, braking systems, fires, and electrical problems. (Boeing

Rolls Royce : A Global Company
About the company
Rolls–Royce is a global company which is recognized everywhere. It has reputation for its good
engines, cars etc. Their power systems are primarily used in aerospace, marine, energy and off
highway applications. Rolls–Royce invest more than £1 billion per year in innovation and
technology to meet their current customer needs and their future customers. Rolls–Royce's log book
is currently full for the next couple of years due to high demand in their engines. Rolls–Royce tries
to achieve the best for the company as they are always looking on how to improve their company
not only in one sector, in all of them.
They are committed to innovation, powering better and making the economy growth to be cleaner.
They have an aim which is 'Helping our customers do more, using less' and 'Investing in technology,
people and ideas to improve all aspects of performance'. Rolls–Royce have a certain attitude they
approach there work with 'Better power, Better future, Better Business'. Demand for their products
remain robust and underpin strong performance.
Their strength is built upon trusted partnerships with customers which have worked with them. The
company's extensive experience is built on safety, reliability and world–class engineering and
manufacturing.
At Rolls–Royce, their focus is on providing customers which are with their company with long–
term support services across the reactor lifecycle, covering safety, licensing and environmental
activities; component

Singapore Airlines Vision Statement
INTRODUCTION
Airline industry is a growing and a challenging industry across the globe and it is becoming more
competitive on quality, pricing and most prominently safety in the contemporary world.
As a regional hub for the Asia pacific region, Singapore and Singapore airlines play a major role in
connecting people across the globe.
Singapore Airlines (SIA) was established in 1972, growing from a regional airline, it is renowned
for being one of the leading travel brand in the highly competitive airline industry. SIA is well
known for its personalised service, world class comfort, reliability and timeliness, and development
of its products and services innovatively and above the industry standards.
Operating based at Changi airport Singapore, ... Show more content on Helpwriting.net ...
Its leading premium product name remains as an important differentiator among the industry. SIA is
famous for delivering quality service. The airline's air stewardesses, also known as the Singapore
Girl, dressed in the unique "Sarong Kebaya", is a key element of SIA's product differentiation
strategy. Through branding they have conveyed the message that Singapore Girl implies the symbol
of world–class service experience. Quality service has become a strengthen factor for SIA, their
strong brand name has given them the chance to charge a best for their products due to the
additional value that consumers gain on the service that SIA

Boeing : The Production Of Military Fighter And Bomber...
The Boeing Aircraft Company started out specializing in the production of military fighter and
bomber aircraft during the World War II era and then transitioned to the commercial jet age. It was
at this time that the company began producing commercial aircraft alongside military aircraft for
profit. Boeing received financial assistance from the government when they initially began
development and production but it was not until many years later that their investment became
profitable and according to reports, "in the end, the707 was quite profitable, selling 25 percent
above its average cost." (Kerzner, p.92) Boeing's emergence into the commercial aircraft arena with
their 747's was fraught with a lot of financial risks and difficulty it ... Show more content on
Helpwriting.net ...
They surpassed and even forced out their biggest competitors in the industry, McDonnell Douglas
and the Lockheed Corporation, because their "Jumbo Jet had became Boeing 's most profitable
aircraft and the industry 's most efficient jetliner." (Kerzner, p.92) Another deciding factor propelling
Boeing into the commercial airline sector was their burgeoning need to compete with the Airbus.
"When the Airbus was prospering, the Boeing Company was struggling with rising costs, declining
productivity, delays in deliveries, and production inefficiencies. Boeing Commercial Aircraft Group
lost $1.8 billion in 1997 and barely generated any profits in 1998.18 All through the 1990s; the
Boeing Company looked for ways to revitalize its outdated production manufacturing system on the
one hand, and to introduce leading edge technologies into its jetliners on the other. The development
and production of the 777, first conceived of in 1989, was an early step undertaken by Boeing
managers to address both problems." (Kerzner, p.93) In my assessment of the meetings, decisions
and recommendations discussed between Philip Condit and Jim Guyette are as follows, I believe
that two entered in the agreement with a large breadth of respect for one another and an a legitimate
desire to work together to bring their combined and

Case Study: Airport And Airspace Case
Airport and Airspace Case Study – Narita International Airport
The focus of this paper is an examination of the airspace in and around Narita International
Airport and the challenges that airport is confronted with regarding the air traffic congestion and
capacity.
Narita is one of two hubs utilized by ANA – All Nippon Airways and as stated in previous writings
by this
author, ANA operates 206 airplanes worldwide, and dispatches nearly 900 domestic flights daily and
approximately 1400 international flights weekly (Accelerate, 2015). The majority of these flights
originate
out of one of two hubs the company operates. And while these numbers are significant, they
illustrate
only a portion of the overall problem. The airport and airspace congestion of this airport is an
ongoing ... Show more content on Helpwriting.net ...
Looking at figure 1 and figure 2 gives a clearer picture of the
challenges faced by Narita, (Gamo, 2008). Figure 1 gives the reader an idea of how many carriers
fly into
and out of Narita on a regular basis.
Figure 1. Airline Usage at Narita
Sixty air carriers conduct operations at Narita and based on the trend shown in Figure 2, that number
is
expected to grow. The numbers in Figure 2, though somewhat dated, illustrate the scope of the
problem.

More than half of Japan's the air traffic flies into or out of Narita. Narita is ranked 8th in the world
regarding
international carriage of passengers. In 2006 Narita's flow of passengers exceeded 256 million
people per
year according to ICAO Statistics.
Airport and Airspace Case Study – Narita International Airport
Figure 2. Narita International Airport Traffic (1978–2007)
A more recent article published in Aviation Week and Space Technology (Schofield, 2012),
forecasts a 20 percent increase in traffic growth at both Narita and Haneda airports. Both figures

Essay On Airasia
AirAsia has face to the problems in the branches in Japan. AirAsia in Japan faced the problem which
have to be shut down the operation on October 31, 2013, due to there is a lot of the low cost airline
company in Japan. This is announced by the All Nippon Airways(ANA) as ANA was acquiring
AirAsia Japan. This decision helped them to reduce to cost of losses. They had an operation loss up
to 3.5billion yen after few months they started the operation. There are several reasons that ANA
would like to end their unprofitable partnership. First, there is a lot of low fares airline companies
exist in Japan. The 3 main budget airline companies is All Nippon Airways(ANA), Airasia and
Japan Airlines. ANA was operating 2 airlines companies which is AirAsia and Peach Aviation,
which established in year 2012. These industries are competitive with each other with their low cost
on the ... Show more content on Helpwriting.net ...
ANA was required AirAsia and will continue run as their brand until the end of the October 2013.
Airasia had announces to launch in Japan again in mid of year 2015. The announcement from
AirAsia was made in July 1st 2014. AirAsia will relaunch the operation in Japan by signing the
stakeholders agreement with several companies in Japan which is Octave Japan Infrastructure Fund
I GK (Octave), Rakuten Inc. (Rakuten), Noevir Holdings Co. Ltd. (Noevir), and Alpen Co. Ltd.
(Alpen) to establish AirAsia Japan. The team of Airasia Japan is now working hard with the relevant
authorities to obtain necessary operational approvals. They have confidence AirAsia can
successfully relaunch into Japan with new investors and strong partnership. Since that other Airasia
counterpart in many countries such as Malaysia, Thailand, Indonesia, Philippines and India, and it
has gained greats and encouraging responses in these countries. AirAsia will bring forward the same
to the Japan and they believe that it can gain the greats responses

Boeing's 787 Dreamliner
Boeing has been the premier manufacturer of commercial jetliners for more than 40 years. The
company has an extended tradition of aviation innovation and modernization. Boeing meets
customer needs by continuing to expand its product line and services. With almost 12,000
commercial jetliners in service worldwide, this is nearly 75 percent of the world fleet. Boeing offers
outstanding engineering, modification, logistics, and information services to its worldwide customer
base. Boeing is focusing its new product development new product on the Boeing 787 Dreamliner.
The Boeing 787 Dreamliner is a long–range, mid–size wide–body, twin–engine jet airliner that seats
210 to 330 passengers. Its variants include the 787–3, 787–8, 787–9, and 787–10. Boeing claims
that it is the company's most fuel–efficient airliner and the world's first major airliner to use
composite materials as the major material in the assembly of its airframe. The composite materials
make the aircraft weigh much less. The 787 was first airliner with the fuselage assembled with one–
piece composite barrel sections instead of the multiple aluminum sheets. The Dreamliner has an
airframe comprising nearly 50 percent composite material. "Undertaking the design process without
preconceived ideas enabled Boeing engineers to specify the optimum material for specific
applications throughout the airframe. The result is an airframe comprising nearly half carbon fiber
reinforced plastic and other composites. This

Boeing : A Costly Venture Than Previously Thought
Boeing's attempt to compete with European Airbus company by creating the 787 Dreamliner one
that would prove to be a more costly venture than previously thought. This came down to five
critical oversights in the design, manufacturing, and iterative processes. When Boeing was trying to
develop the 787, they wanted to have new materials to lend to better performance and comfort for
the passengers on board, yet this will lead to poor component choices in part to a dangerous battery.
This was supplemented by changing to the Toyota Production System where they did not staff the
necessary people to oversee the entirety of the production cycle. Boeing outsourcing to various
contractors and subcontractors, they could lessen the burden on their ... Show more content on
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Their goals were not to just cater to one group of flyers like average consumer or business men, but
to include all in a new design to accompany those needs. Their first major milestone was the
capability to make the flight to Asia, non–stop and have a cabin to keep the passengers happy and
not exhausted after the flight. To achieve this, Boeing needed to increase their cabin to
accommodate more people to about 200 to 300 people so they can have varying levels of classes
such as business class or economy class, to suit each passenger. The 787 would also boast an 8,300
nautical mile range compared to the Airbus 330's 6,500 nautical mile range for minimum layovers
and connections (Hartman 2015, pg 4). The critical component to achieving such a long range was
their ability to cut the Boeing 787's weight by 20% through the use of composite materials and limit
the use of aluminum which gave it a new capability in the cabin. The operator can now control the
climate of the cabin via cabin pressure and humidity which keeps people more comfortable during
flight (Hartman 2015, pg 4).
The highlight of the new 787 was its lithium–ion new battery where it would rely on its own power
supply to pressurize the cabin, use the landing gear, power main operations, among others instead of
relying on the energy produced by the engine. This resulted in an increase in

The Assembly and Components of the Boeing 727 Essay
Objectives:
There are thousands of jobs performed on the Queen of the sky, the Boeing 747 also called as the
jumbo jet, for its final assembly. 747 is an advanced long range airliner, it is a product of complex,
demanding collaborative design process. 747 is an icon of the modern age. It is the longest airliner
in the world. This system is comprised of components which are complex, independent and interacts
to achieve a common goal.
Introduction:
The birth of the Jumbo jet in the late 1960's heralded the modern intercontinental mass
transportation. It represents the impressive results of an intensive engineering, design process and
also the spirit of its era, a time when belief in progress, including access to air travel, was a
phenomenal ... Show more content on Helpwriting.net ...
A number of other governments also use 747 as a VIP transport.
Military and security: YAL–1, C–33, Evergreen 747, 747 CMCA supertanker are military versions
of 747. YAL–1, C–33, Evergreen 747, 747 CMCA supertanker are military versions of 747.
Scientific: SOFIA (Stratospheric Observatory for Infrared Astronomy) is used in the joint venture of
NASA and DLR for scientific research.
Commercial: There are a number of airliners dealing with Boeing 747 commercially for transporting
passengers across the world like
a) Pan Am, b) Qantas Freight, c) Air China,
d) Air France, e) Lufthansa, f) Air Atlantic,
g) Air India, h) All Nippon Airways, i) Kenya airways,
j) Asiana Airlines, k) Korean Airlines, l) Cargolux,
m) Fly Emirates, n) Singapore Airlines, o) EVAAir,
p) Thai Airways, q) Etihad Airways, r) British Airways,
s) Atlas Air, t) Kalitta Air, u) Southern Air.
Context Diagram:
Interface Matrix:
Systems and Sub–systems:
Fuselage:
AC
Entertainment
Seating Arrangement

Audio
Video
Telephone
Cargo
Lights
Dining
Rest Room
Propulsion:
Propeller
Thrust
Air Lift
Flight Control
Main Panel
Overhead Panel
Pedestal
AFT Isle Stand
Flight Management Computer
Sensors
Safety:
Emergency Exit
Life Vest
First Aid
Seat Belt
Oxygen Mask
Electrical:
Generators
Wiring
Loads
Navigation:
High Freq Radar
Communication
Weather Condition
Altitude

Brand Development Plan
1. Company Background Cathy Pacific Airways was founded in 1946, it is an international airline
based in Hong Kong, offering scheduled cargo and passenger services to over 170 destinations
around the world. The company is the industry's one of the few 5–Star Airline and be awarded the
World's Best Airline over years. It vision is to make the airline the most admired in the world,
ensuring safety comes first; deliver service straight from the heart; provide outstanding product and
service; produce superior financial returns and fulfillment corporate responsibility. 2. About the New
Brand International Air Transport Association estimates the number of people flying in Asia will rise
by 360 million to one billion in 2014. The ... Show more content on Helpwriting.net ...
Points of Difference (PODs) LCC offering low fares often sacrifices the seats comfort because they
need increase the total number of seat to covering costs. In order to provide quality seat comfort to
passenger, Wonder Air will choose increase the number of flight and effectively design seat layouts
to avoid sacrifices the seats comfort, hoping every passenger has a nice journey instead of a terrible
experience. At the same time, the number of flight increased can let more customers choose their
ideal time. The flight delay is passenger often encounter situation but the schedule changes are
however made for many reasons including uncontrolled reasons such as airport runway works or
unplanned aircraft maintenance. Therefore, Wonder Air commit 95% on–time performance that
same with Cathay, and will inform the passenger if the flight is changed, delayed or cancelled, via
SMS, phone call, e–alerts, or voicemail, using the relevant contact details provided in booking.
Wonder Air emphasizes environmentally friendly from cabin inside to outside but they do not lost
the principle of low fares. For example, the paperless can reduce cost and make people more
convenience because the data can readily available online, as well as increase customer involvement
such as self–printing the boarding pass and online booking. The fleet use new model aircraft to
improving fuels efficiency. 6.

Fayol's Four Functions Of Management Essay
Top managers' functions are very important as it can either cause the success or the failure of a
business. The successful organization, Boeing, is a leading aerospace company and the unsuccessful
one is the, Swiss Air, once known as the 'flying bank'. Continuous innovation at Boeing has led to its
success in a highly competitive industry. (Valuing Integrity 2014,5) However, a year after the 11
September 2001 attack, Swiss Air folded. Fayol's four management functions that is, planning,
leading, organizing and controlling were used in both companies.(Wadell, Jones and George 2013,7)
This essay will argue that top managers of Swiss Air failed to apply Fayol's four functions of
management in their organization as the emergency in flight taking ... Show more content on
Helpwriting.net ...
(Waddell, Jones and George 2013, 7) Boeing achieve their goal which was, delivering 10 aircrafts in
2013 (Dominic,2011,13). An arrangement objective for Boeing is to execute a three–point change
method in their business planes section by changing and separating their item offerings, changing
their client connections to guarantee the prerequisites and deliverance are met on time and changing
and streamlining their item frameworks through the Lean+ process. Boeing is centering its new
plane improvement endeavors on the Boeing 787 Dreamliner, a super proficient business plane that
applies the most recent innovations in aviation. The Dreamliner will be the most developed and
productive business plane in its class and will set new benchmarks for natural execution and traveler
solace. The main conveyance was planned for 2008. (Valuing integrity, 2005) Through Boeing's new
traveler to–vessel transformation project, Boeing helped their clients maintain their organizations all
the more productively by offering option utilizes for more established planes. Boeing likewise
reacted to the clients' requirement for all day and all night support by opening the Commercial
Aviation Services Operations Center, which is accessible 24 hours a day, 365 days a year. (Valuing
integrity, 2005 However, the September 11 assaults gave a mortal hit to the Swiss Air, increasing
costs to an already debt ridden company. Swissair, since a long time ago thought to be one of the
world's top transporters, quit flying a few hours after its guardian organization, Swissair Group,
petitioned for insolvency assurance. ( Greil Michaels 2001)Swissair's cancelation of installments
incited fuel organizations to cut supplies and no less than one airplane terminal to obstruct the
transporter's planes. (Greil Michaels

How Boeing Changed the World
After five years under wraps, the future of commercial aviation is about to make its worldwide
debut.
The global spotlight will be shining on The Boeing Co. July 8 (07–08–07) as it unveils its newest
passenger jet in 13 years: the 787 Dreamliner. It hasn't even flown yet and already the 787 is making
aviation history as the world's hottest–selling and most technically advanced new commercial jet
ever.
Not since Boeing ushered in the jet age with its 707 in 1954 has there been such hoopla over a new
passenger airplane. For the 787 – the company's first all–new jet since the 777 was unveiled in 1994
– Boeing has rented an entire football field to simulcast the rollout, which will be emceed by
broadcaster Tom Brokaw.
While the Dreamliner – ... Show more content on Helpwriting.net ...
"This is a far cry from how Boeing used to make airplanes,'' says Hamilton.
The first few weeks of final assembly have not been smooth. Some of the jet's major structures were
delivered incomplete and fuselage sections didn't fit together properly. In addition, temporary
fasteners were being used to hold fuselage sections together because of an industry–wide shortage of
permanent fasteners.
Boeing officials have acknowledged the problems and characterize them as "hiccups" in the
production process that are being resolved as soon as they crop up.
Company officials, however, are keeping a watchful eye on their international partners to ensure the
aircraft sections are delivered on time. Any more missteps or delays could end up in a disastrous
domino effect, forcing Boeing to postpone the 787's first flight. Just last month, Vought Aircraft, one
of Boeing's major partners on the 787, fired a top executive because of production snafus and delays
on fuselage sections.
Mike Bair, head of the 787 program, told reporters recently that the production snafus have been
resolved and are typical for all–new airplane programs. He denied a JP Morgan analyst 's report that
the 787 production schedule may slip four months, saying the program is still on schedule. "We are
where we need to be,'' he told reporters.
Boeing's bold new manufacturing strategy is a sore point for the company's largest union, whose
contract with Boeing expires in the

The Hospitality And Tourism Industry
The hospitality and tourism industry plays an essential role in global growth around the world. One
of the biggest key players is an airline industry. An airline industry contains both hospitality and
tourism. One of the key players to this industry is the cabin crew. However, according to Laszlo "
with recent economic decline the airline industry is not in good health in terms of operation and
customer service organization" said (1999). It is therefore, important to understand that the crews
must perform function as key player in an airline industry by providing various types of customer
service, safety and security threats, sales and promotion.
As cabin crews are playing a crucial role in the industry, they are to be selected carefully by the
human resources. The desired corporate skills sought for the crews are; a motivation to deliver high
standard customer service, team skills and commercial awareness. In addition to these skills, it is
necessary that an individual is interviewed and upon successful application, and to satisfy all other
needs for its industry. An airline cabin crews has been playing an essential role worldwide for more
than decade by comforting dozens of passengers around the world. The definition of providing
comfort to guests is, to also make a profit but as well as to make customers feel satisfied just like
staying at a hotel. Perhaps this might be the reason why an airline attracts many people around the
world. As a result of the popularity

Brand Development Plan
1. Company Background
Cathy Pacific Airways was founded in 1946, it is an international airline based in Hong Kong,
offering scheduled cargo and passenger services to over 170 destinations around the world. The
company is the industry 's one of the few 5–Star Airline and be awarded the World's Best Airline
over years. It vision is to make the airline the most admired in the world, ensuring safety comes
first; deliver service straight from the heart; provide outstanding product and service; produce
superior financial returns and fulfillment corporate responsibility.
2. About the New Brand
International Air Transport Association estimates the number of people flying in Asia will rise by
360 million to one billion in 2014. The ... Show more content on Helpwriting.net ...
Based on above reasons, the budget market in Hong Kong has great potential. With the Asian
economic growth, the position of travel hub will also play a more important role. The new brand
could cannibalize Cathay Pacific 's existing customer base, but the new carriers may also boost
travel rather than just luring passengers from Cathay. As the whole market expands, the benefits will
more than loss that is win–win situation.
4. Customer–Based Brand Equity
Customer–based brand equity (CBBE) approaches brand equity from the perspective of consumer,
helps marketers to comprehend the needs and wants of consumers and inventing products and
programs to satisfy them, see figure 3.1 (Keller, 2008). Following will discuss how to apply CBBE
model in Wonder Air.
Salience
A highly salient brand is one that has both depth and breadth of brand awareness (Keller, 2008).
Wonder Air is low–cost carrier and focused to offer low fares, it is first consideration for people who
are looking for budget travel, and the airline should strength the routes network.
Wonder Air can also use parent brand resource to build the brand awareness, such that provide the
travel package and selling by Cathay's own travel agency. It can help create trust and positive image
with customer, as well as let them linkage the new brand and Cathay. Because the Cathay is a
successful brand and ranked in the world's

Dreamliner 787 Case Study
Boeing is the worlds largest aerospace company. While Boeing is known mostly known for their
commercial airplanes they also manufactures defense, space and security systems, military aircrafts,
weapons, satellites, electronic defense systems, launch systems and information and communication
systems (Boeing, 2013). In this case we are going to focus on the Dreamliner 787, and the problems
that came with the creation of it. The first Boeing 787 Dreamliner was delivered to Japan's ANA in
2011, nearly 40 months after the planned delivery date. The expected delivery was in May 2008, but
the fuel efficient 787 Dreamliner's manufacturing had become complicated due to multiple changes
in the design and supply chain implemented all at once. Far from the traditional manufacturing,
Dreamliner design consists of many new features like unique design, one–piece fuselage, reduced
weight, 20% increase in fuel economy, and reduction in maintenance time. Apart from the changes
in design, another major difficulty was the company's global supply chain network. For the first time
ever Boeing outsourced two most critical parts – fuselage and wings. Everything put together, the
complications kept increasing and so is the delay. At least when the plane finally the entered the
market years later design came out as expected, and there weren't any sacrifices to the design that
had to be made. The plane can hold from 210– 250 passengers on routes of 7650 – 8200 nautical
miles and satisfies the fuel

Boeing 787 Dreamliner: Time, Budget and Project...
Contents
Boeing 787 Dreamliner:
Time, Budget and Project Performance Analysis
1 Introduction.
1.1 In developing the Boeing 787 Dreamliner, Boeing executive management's initial decisions and
project management strategies did not control the four major measurements of project success: time,
budget, performance and client acceptance (Pinto, 2013, pp. 35,36). This report analyses the
methodology and project management decisions that led to a project crisis and risk to Boeing's
reputation.
2 Boeing history.
2.1 Boeing Aircraft Corporation, with a heritage of aircraft design, manufacture and assembly, dates
back to July 1916 (Boeing, 2004). Recent aircraft including 737, 747, 767, and 777 are all designed,
... Show more content on Helpwriting.net ...
Other companies, for example the Toyota Motor Company, use out–sourcing successfully to trusted
companies with a high degree of product design control as a method to reduce costs in production
(Denning, 2013).
6.2 The Boeing model adopted was to spread the design and development to suppliers on a global
scale with costs met by suppliers (Ostrower & Lublin, 2013). A strategy such as this should have
been tightly controlled from the outset. Without this control, difficulties in assembly and ill–fitting
parts requiring redesign added to the delays experienced by the project (Denning, 2013), with
hundreds of Boeing engineers sent to various companies to solve technical problems (Tang &
Zimmerman, 2009).
7 Communication and Cultural Risk.
7.1 Boeing management opted to control Tier 1 and Tier 2 integrators and their suppliers using a
computer web based system, 'Exostar' (Denning, 2013). This system intended to provide supply
chain and logistics visibility and 'real time' monitoring to control process, development, time and
cost. Due to cultural differences and trust issues with this system, accurate and timely information
was not entered by integrators and suppliers (Denning, 2013).
7.2 A Failure to understand the cultural differences with

Cathay Pacific Pest Analysis Essay
Strategic Analysis of Cathay Pacific Airways Ltd.
1. Introduction
Cathay Pacific Airways Ltd. (hereafter as C.P.) was established in the 1940's in Hong Kong and has
been well–known as proficiency and security. Meanwhile, it remains notably dedicating on its
domestic market Hong Kong, besides, it will present other supplementary 72 brand–new aircraft by
2024 (Cathay Pacific Annual Report, 2015). There are maximum 33, 000 employees simultaneously
collaborate cross–broadly, and approximately 25,000 of them are in Hong Kong. It is on the list of
the program "The Stock Exchange of Hong Kong Limited", as Air China and Swire Pacific
represent a considerable proportion of its stocks. C.P. and its subsidiary Dragonair joint function 52
routes in Mainland China, they are both under the confederation of Oneworld to serve for surpassing
1,000 destinations (Cathay Pacific Annual Report, 2015).
In this report, the author will scrutinize C.P. through both internal and external circumstances,
categorize the two contemporary strategies and indicate an optimized strategy could be conceivably
optional to actualize its core competency.
2. External analysis
2.1 PEST analysis
Political
Chui in China Daily newspaper (2015) pointed out, in order to deliver the message of anti–China,
terrorists will deploy ... Show more content on Helpwriting.net ...
According to Cornwell and Reporter (2015), Qantas established an extra–large alliance with
Emirates, in mutual returns, Qantas has expanded beyond 70 new destinations; Emirates has been
capable of accessing approximately 50 settings in Australia. Further, SIA and C.P. had trapped into
the vicious discount campaign competition (Leo, 2014). In 2015, SIA had also formulated joint–
venture with Tata establishing Vistara in New Delhi and Mumbai in India (The Straits Times, 2015).
And SIA might implement the alliance strategy to strengthen its competency since it started with Air
New Zealand (Leo,

Identification and Description of Singapore Airline's...
SINGAPORE AIRLINES
Identification and Description of SIA's Processes
The major processes of Singapore International Airlines consist of cabin service, flight operations,
commercial marketing, information technology, engineering, security, and airport services and
training. Excellent cabin service includes greeting passengers upon entering the cabin and directing
them to their seats, providing them with information about the services and treating them with
hospitality and courtesy. Flight operations determine that the flights are well coordinated and are
punctual as well as safe. Commercial marketing ensures that SIA can compete effectively within the
market in the face of competition from rivals like Thai Airways, Malaysian Airlines and All Nippon
Airlines. Engineering quality ensures the airworthiness and safety of the aircraft through regular
maintenance and repair. Airport services include passenger and cargo handling along with necessary
hospitality for first–class passengers. Training processes ensure that the company is adequately
staffed with competent and motivated employees.
Distinguishing Features of SIA
The processes that have distinguished SIA from its rivals have been its extremely high service
levels. SIA has built a competitive edge based on its orientation as a service organization rather than
as an airlines company only. In terms of cabin seating, in–flight food and entertainment, hospitality
and connectivity, SIA has relied on being a leader in

Value Analysis Of Boeing
Boeing 787 Dreamliner Boeing is a global company that designs, manufactures, and sells airplanes.
It is amongst the largest aerospace companies that manufacturers commercial jetliners and is second
largest defense–contractor. Boeing is also a leader manufacturer in space and security systems.
Boeing began in Seattle, WA in 1910 and now their headquarters are in Chicago, IL and is the
largest exporter in the United States. The Boeing Company adopted the radical change approach
because they were trying to accelerate development time and reduce overall costs. Boeing actively
embraced outsourcing to their supply chain that involved over 40 suppliers in about 100 different
locations around the world. According to Forbes Magazine, "The approach was intended to reduce
the 787's development time from six to four years and development cost from $10 to $6 billion."
In the 1990's the company Airbus started stealing market share from Boeing. Boeing responded by
innovating their products using value analysis. According to Professor Todd's chapter four slide 12,
value analysis is the examination of the function of parts and materials to reduce the cost and/or
improve the performance of a product. Boeing has traditionally used aluminum for their airplanes,
but changed their 787 to carbon fiber, aluminum, and titanium. This allowed for increased humidity
and maintained pressure within the cabin; which also would reduce maintenance and replacement
costs (Denning, 2013). This makes the

The Pros And Cons Of American Airline
In 2015, it showed in the record that the number of employees American Airline has was 110,300
employees within different departments such as flight attendants, and ground workers and pilots.
With this huge number of workers, they need a representative to make their rights will be claimed.
That why American Airline has a voice with a different labor unions such as Association of
Professional Flight Attendants (APFA), Air Line Pilots Association (ALPA), Transport Workers
Union–International Association of Machinists alliance (TWU–IAM) and Allied Pilot Association
(APA). Therefore, the airline will be forced to consider and listen to the labor unions and their
demands to avoid strikes that can damage the reputation of the company.
American airline trying to address the recommendation that are made by the labor unions to make
sure of the employee contentment, conviction and satisfaction to be avoiding the publicity scandal
that can happen. For example, the personnel of the American airline recently, the flight attendants,
suffered headaches, hives and rashes. At first nobody could know what's happening, but then it was
emphasized that the new uniforms were the culprit. According to the Association of Flight
Professionals (APFA), more than 1,600 employees have grown up complaining of skin problems
and some other problems. Due to the increasing number of complaints, the Association of Flight
Professionals were asked to ask American Airline to test the uniforms and replace them so

SWOT analysis of LOT AIRLINES Essay
World Connect Airlines Distribution Strategy November 2nd to 4th 2011 Hotel Fairmont – Raffles
Singapore Program May 25th 2011 Supported by: www.apg–ga.com Held in: The Network for
Airline Services Dear Airline Commercial Executives, We invite you to attend the 2011 APG
WORLD CONNECT conference, as our guests, to be held this year in Singapore, November 2nd to
4th at the famous Fairmont/Raffles Hotel. This year's gathering will be geared to you, our clientele,
and focus on "Developing a Practical Distribution Strategy". Please see the attached proposed
agenda. We anticipate welcoming more than 70 "C" level Commercial and Distribution participants
from client airlines headquartered in Asia and around the ... Show more content on Helpwriting.net
...
3:30pm – 4pm Coffee Break 4pm – 5:30pm session 3 THE APG GA SOLUTIONS INTERNET >
Pierre ALZON* – SNCF.COM Introduction: > Jim FOSTER COO APG Global Associates Airline
Distribution Strategy CREDIT CARDS > Ralph KAISER* – CEO – UATP

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