Presentation for Online Retailer, Sydney Australia = July 18, 2012. http://www.onlineretailer.com/en/speakers/All-Speakers/Chris-Reighley/

2. Chris Reighley
Director of eCommerce
@chrisreighley

4. On average, 4.7 Billion
searches are done on
Google per day
Source: Google Annual Search Statistics. 2011 Statistic Brain
http://www.statisticbrain.com/google-searches/

5. “Findings indicate that 80%
of consumers’ shopping
decisions are made before
entering the store…”
Merchant Mechanics, Inc.

6. The ability for customers
to find what they are
looking for
is a key indicator in
customer satisfaction.

7. Customer Satisfaction

9. Tips
How many facets?
How should I order
facets?
Text or visual facets?

10. Stats
No Search Results = DEATH.
 71% of the time, if a customer gets a
NO Result Page – they leave.
Relevant Search Results are KEY.
 41% of the time, if a customer gets
results that they feel are not relevant –
they leave.
Source: Foresee Results Workbench for totes-ISOTONER.com.
May 2011 – May 2012

11. Site search needs to
start before
your customer gets to
your site.

12. Keeping Your Customer
Happy
A Customer Has To
Find You First
Then they need to
find the stuff they are
looking for

13. Site Search is an SEO
Strategy
http://shop.totes-isotoner.com/accessories/<KEYWORD>

14. Category Page (Bottom)

15. Product Detail Page

16. Key Elements for SEO
Success

17. Data on SEO Value
 During the 2011 Holiday, Site
Champion pages represented 8.33% of
Pageviews.
 Site Champion Index Value was 712%
above site average.
 The average value of this page or set of pages. $Index is (Ecommerce revenue +
Total Goal Value) divided by Pageviews for the page(s).

18. Your customers are
searching for more than
just product.
Include content in your
search results.

19. Integration of Social and Content

21. Social Content

22. FAQ Content

25. Chris Reighley
Director of eCommerce
@chrisreighley