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5 PARTNER MARKETING
TRENDS IN 2019 AND BEYOND
ROBERT GLAZER | AUGUST 12, 2019
@accelerationpar ASE
2
1. Channel Evolution Into Partner Marketing
Traditional Affiliate
Marketing
3
1. Channel Evolution Into Partner Marketing
Traditional Affiliate
Marketing
Emerging Performance
Channels
PR+ Influencer...
4
PARTNER MARKETING
1. Channel Evolution Into Partner Marketing
Traditional Affiliate
Marketing
Emerging Performance
Chann...
5
BRANDS’ NEEDS
• Track partner activity and know ROAS.
• More automation and scalable tools.
• Tie payout to performance....
6
PUBLISHER/ PARTNER NEEDS
• Grow their share of marketing budget
shifted from brand to performance.
• More transparency i...
7
2. Bigger & More Experienced Teams
8
BIGGER PARTNER
MANAGEMENT TEAMS
• Multiple FTE’s.
• 5-10 year experience, VP/Director level.
• Multiregional experience,...
9
3. Advanced Technology & Automation
10
MORE LICENSED TECH &
“IN HOUSE” PROGRAMS
• Separation of services and technology.
• No more “roadmap”, platforms will h...
11
ENABLING TECH
Reporting Automation & Integration
• OptimusPrime
• Affluent
Fraud
• Forensiq
Date and Attribution
• Odys...
12
4. Open Network Structure
13
• Shift towards “open” systems vs “closed” systems.
• Interoperability will be essential.
• Similar to path programmati...
14
15
5. Increase in Global Programs & Program Complexity
16
GOING GLOBAL FASTER
• Direct to consumer brands starting global and
going global faster.
• Consumers are increasingly s...
17
APAC GROWTH
• Ecommerce sales = $3.5 trillion in 2021
• Mobile device-commerce sales = 80% of
transactions, just over $...
18
GLOBAL AGENCIES &
COMPLIANCE
• Why have five agencies when you have one
platform?
• Brands looking for global solutions...
ROBERT GLAZER
Founder & CEO
rglazer@accelerationpartners.com
Twitter: @robert_glazer
Instagram: @robertglazer_
THANK YOU!
...
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5 partner Marketing Trends In 2019 And Beyond

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5 partner Marketing Trends In 2019 And Beyond

  1. 1. 5 PARTNER MARKETING TRENDS IN 2019 AND BEYOND ROBERT GLAZER | AUGUST 12, 2019 @accelerationpar ASE
  2. 2. 2 1. Channel Evolution Into Partner Marketing Traditional Affiliate Marketing
  3. 3. 3 1. Channel Evolution Into Partner Marketing Traditional Affiliate Marketing Emerging Performance Channels PR+ Influencer Marketing/Advocacy Business Development/ Partner Marketing Referral Programs
  4. 4. 4 PARTNER MARKETING 1. Channel Evolution Into Partner Marketing Traditional Affiliate Marketing Emerging Performance Channels PR+ Influencer Marketing/Advocacy Business Development/ Partner Marketing Referral Programs
  5. 5. 5 BRANDS’ NEEDS • Track partner activity and know ROAS. • More automation and scalable tools. • Tie payout to performance. • More transparency. • Better brand experience.
  6. 6. 6 PUBLISHER/ PARTNER NEEDS • Grow their share of marketing budget shifted from brand to performance. • More transparency into brand partner’s data and KPI’s. • Clear communication from brand partners on changes, opportunities, etc. • Fair and hybrid compensation. • Real-time reporting on performance.
  7. 7. 7 2. Bigger & More Experienced Teams
  8. 8. 8 BIGGER PARTNER MANAGEMENT TEAMS • Multiple FTE’s. • 5-10 year experience, VP/Director level. • Multiregional experience, local language capability. • Specific experience in recruiting, business development, campaign development, fraud, data analysis, etc.
  9. 9. 9 3. Advanced Technology & Automation
  10. 10. 10 MORE LICENSED TECH & “IN HOUSE” PROGRAMS • Separation of services and technology. • No more “roadmap”, platforms will have to compete as tech companies on features available today and tomorrow. • More licensed tech, continued phase out of performance fee. • Partner and “In House Programs” using white labeled technology.
  11. 11. 11 ENABLING TECH Reporting Automation & Integration • OptimusPrime • Affluent Fraud • Forensiq Date and Attribution • Odyssey Buy Now • Monotote Publisher Analytics & BI • Trackonomics
  12. 12. 12 4. Open Network Structure
  13. 13. 13 • Shift towards “open” systems vs “closed” systems. • Interoperability will be essential. • Similar to path programmatic. • Network compatibility. INTEROPERABILITY
  14. 14. 14
  15. 15. 15 5. Increase in Global Programs & Program Complexity
  16. 16. 16 GOING GLOBAL FASTER • Direct to consumer brands starting global and going global faster. • Consumers are increasingly shopping from outside their own countries. • As global e-commerce and global partner marketing grows, so will brands’ demand for more global partner marketing solutions.
  17. 17. 17 APAC GROWTH • Ecommerce sales = $3.5 trillion in 2021 • Mobile device-commerce sales = 80% of transactions, just over $2.7 trillion dollars by 2021. • Multitrillion-dollar e-commerce market and the world’s largest.
  18. 18. 18 GLOBAL AGENCIES & COMPLIANCE • Why have five agencies when you have one platform? • Brands looking for global solutions, integrated global strategy and in-country support. • Brands/agencies need to stay abreast of global and region-specific changes such as GDPR, Nexus, FTC, rollout of more stringent policies in the U.S. around privacy and disclosures.
  19. 19. ROBERT GLAZER Founder & CEO rglazer@accelerationpartners.com Twitter: @robert_glazer Instagram: @robertglazer_ THANK YOU! http://pages.accelerationpartners.com/robert-glazer-ase

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