Refining Site Search To Meet YourCompany’s Needs
Chris Reighley          @chrisreighleyDirector of eCommerce                        #irce2012
Key Points• The ability for customers to find what they  are looking for is a key indicator in  customer satisfaction.• Si...
Over 300BillionEmailsare sentevery day
Over 19 BillionText Messagesare sent everyday
On average, we speak 2,251 words to 7.4    people a day
On average, 4.7 Billion         searches are done on            Google per daySource: Google Annual Search Statistics. 201...
“Findings indicate that 80% of consumers’ shoppingdecisions are made before   entering the store…”•Merchant Mechanics, Inc.
The ability for customers tofind what they are looking foris a key indicator in customersatisfaction.
Customer Satisfaction
Tips       • How many facets?       • How should I order         facets?       • Text or visual facets?
Stats• No Search Results = DEATH.   – 71% of the time, if a customer gets a     NO Result Page – they leave.• Relevant Sea...
Site search needs to startbefore your customer gets toyour site.
Keeping Your Customer Happy           A Customer Has To           Find You First      Then they need to  find the stuff th...
Site Search is an SEO Strategyhttp://shop.totes-isotoner.com/accessories/<KEYWORD>
Category Page (Bottom)
Product Detail Page
Key Elements for SEO Success
1234
Data on SEO Value• During the 2011 Holiday, Site Champion  pages represented 8.33% of Pageviews.• Site Champion Index Valu...
Your customers are searchingfor more than just product.Include content in your searchresults.
Integration of Social and Content
Social Content
FAQ Content
Chris Reighley          @chrisreighleyDirector of eCommerce
IRCE Presentation - 2012
IRCE Presentation - 2012
IRCE Presentation - 2012
Upcoming SlideShare
Loading in …5
×

IRCE Presentation - 2012

647 views

Published on

Presentation for IRCE 2012. 6/7/2012, Chicago, IL

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
647
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IRCE Presentation - 2012

  1. 1. Refining Site Search To Meet YourCompany’s Needs
  2. 2. Chris Reighley @chrisreighleyDirector of eCommerce #irce2012
  3. 3. Key Points• The ability for customers to find what they are looking for is a key indicator in customer satisfaction.• Site search needs to start before your customer gets to your site.• Your customers are searching for more than just product. Include content in your search results.
  4. 4. Over 300BillionEmailsare sentevery day
  5. 5. Over 19 BillionText Messagesare sent everyday
  6. 6. On average, we speak 2,251 words to 7.4 people a day
  7. 7. On average, 4.7 Billion searches are done on Google per daySource: Google Annual Search Statistics. 2011 Statistic Brainhttp://www.statisticbrain.com/google-searches/
  8. 8. “Findings indicate that 80% of consumers’ shoppingdecisions are made before entering the store…”•Merchant Mechanics, Inc.
  9. 9. The ability for customers tofind what they are looking foris a key indicator in customersatisfaction.
  10. 10. Customer Satisfaction
  11. 11. Tips • How many facets? • How should I order facets? • Text or visual facets?
  12. 12. Stats• No Search Results = DEATH. – 71% of the time, if a customer gets a NO Result Page – they leave.• Relevant Search Results are KEY. – 41% of the time, if a customer gets results that they feel are not relevant – they leave. Source: Foresee Results Workbench for totes-ISOTONER.com. May 2011 – May 2012
  13. 13. Site search needs to startbefore your customer gets toyour site.
  14. 14. Keeping Your Customer Happy A Customer Has To Find You First Then they need to find the stuff they are looking for
  15. 15. Site Search is an SEO Strategyhttp://shop.totes-isotoner.com/accessories/<KEYWORD>
  16. 16. Category Page (Bottom)
  17. 17. Product Detail Page
  18. 18. Key Elements for SEO Success
  19. 19. 1234
  20. 20. Data on SEO Value• During the 2011 Holiday, Site Champion pages represented 8.33% of Pageviews.• Site Champion Index Value was 712% above site average.• The average value of this page or set of pages. $Index is (Ecommerce revenue + Total Goal Value) divided by Pageviews for the page(s).
  21. 21. Your customers are searchingfor more than just product.Include content in your searchresults.
  22. 22. Integration of Social and Content
  23. 23. Social Content
  24. 24. FAQ Content
  25. 25. Chris Reighley @chrisreighleyDirector of eCommerce

×