Websites Are Products

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  • Websites Are Products

    1. 1. WEBSITES ARE PRODUCTS
    2. 2. WHAT’S THE BIG DEAL?
    3. 3. Cash Cow
    4. 4. Growing. Dominates 56.5% of U.S. Search Share $10.60 billion in 2006.
    5. 5. U.S. SEARCH MARKETING SPENDING TO 2012 Those are in the millions.
    6. 6. <ul><li>SEO </li></ul>
    7. 7. <ul><li>SEO </li></ul><ul><li>Search Engine Optimization is the process of improving the volume and quality of traffic to a website from a search engine. </li></ul>
    8. 8. <ul><li>SEM </li></ul>
    9. 9. <ul><li>SEM </li></ul><ul><li>Search Engine Marketing The entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites. </li></ul>
    10. 10. ANALYTICS METRICS GAUGING SUCCESS
    11. 11. Analytics
    12. 12. SHARE OF 9.82 BILLION U.S. SEARCHES. Google up 9.9%, Yahoo! down 6.5%, MSN down 1.0% - Aug. 06 – Aug. 07
    13. 13. 61.04 Billion Worldwide Searches in the month of August 2007.
    14. 14. Thank you. Any questions?

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