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Presented by: Chow Mah
    chow@spancept.com
      www.spancept.com
What is Video Marketing?



       Video Marketing is the process of
          using online videos to keep
      consumers engaged and prepped to
          purchase from you… this is
         accomplished by getting more
        eyes on your business and more
             traffic to your website
Online Video Facts & Trends
Every Business Should Know About

                 Consumer Usage Stats:

                  Consumers watch over 200 billion
                   online videos per month – that’s
                   more than 3 billion hours of video per
                   month

                  Online video accounts for 50% of all
                   mobile traffic – 75% of U.S.
                   smartphone owners watch online
                   videos on their phones
Online Video Facts & Trends
Every Business Should Know About

                 Consumer Usage Stats:

                  181 million people watched more
                   than 39 billion online videos in
                   September of 2012

                  Online videos are shared 1,200%
                   more than links and text combined
                   on Facebook
Online Video Facts & Trends
Every Business Should Know About
                YouTube – The World’s 2nd Largest
                Search Engine:

                 60 hours of YouTube videos are
                  uploaded every minute

                 Over 4 billion YouTube videos are
                  viewed everyday

                 Over 3 billion hours o f video are
                  watched on YouTube each month

                 Over 70 YouTube videos are shared
                  on Twitter each minute
Online Video Facts & Trends
Every Business Should Know About

                 Online Video Growth:

                  eMarketer predicts that online video
                   advertising will experience 55%
                   growth this year

                  Videos have proven to increase
                   conversion rates by approximately
                   20%

                  More and more businesses across
                   the world are starting to leverage
                   videos for their content marketing
                   initiatives
Most Popular Online Activities

Social Networking – 65%               Using Search Engines – 92%




Using Email – 92%          What Are              Shopping – 71%
                          Consumers
                            Doing
                           Online?

Watching Videos – 71%                     Reading Content – 90%
Internet Technology is GREAT,
   But It Has Caused Problems for
      Some Local Businesses…

The Web has changed the way consumers spend their money…

     It has also changed the way your business can truly
         CONNECT with your local target market…
Traditional Advertising Methods Are No
Longer as Effective as They Once Were




     TRADITIONAL METHODS    ONLINE METHODS
     • Yellow Page Books   • Social Media
     • Newspaper Ads       • Local Search
     • TV Commercials      • Online Videos & More!
What Does This Mean for
Your Business?

                 You Should :
                   1. Put your business in front of
                      your target audience online

                   2. Spend your marketing dollars
                      where they can yield the best
                      returns

                   3. Utilize the power of online
                      marketing to stay connected
                      to your local market
Could Video Marketing Be The Missing
Piece of the Puzzle for YOUR Small Business?




 Video Marketing is No
 Longer a Trend…

 It’s the NEW Way to Do
 Business!
Benefits of Video Marketing

                Improves conversion rates

                Helps your business stay on the cutting-
                 edge

                Improves your credibility with viewers

                Allows you to communicate your message
                 effectively and clearly

                Gives you a way to get your message across
                 24hrs per day 7 days per week
Benefits of Video Marketing


                Inexpensive compared to traditional forms
                 of advertising

                Sell more with less effort

                Create that “social” bond with your
                 customers and potential customers

                Easily integrate with your other forms of
                 marketing, such as email, social media,
                 website, etc.
ANY
QUESTIONS
For more information about Video Marketing, Contact Me Today




                                      Presented by: Chow Mah
                                          chow@spancept.com
                                            www.spancept.com

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How Video Marketing Can Help You Connect With Local Consumers

  • 1. Presented by: Chow Mah chow@spancept.com www.spancept.com
  • 2. What is Video Marketing? Video Marketing is the process of using online videos to keep consumers engaged and prepped to purchase from you… this is accomplished by getting more eyes on your business and more traffic to your website
  • 3. Online Video Facts & Trends Every Business Should Know About Consumer Usage Stats:  Consumers watch over 200 billion online videos per month – that’s more than 3 billion hours of video per month  Online video accounts for 50% of all mobile traffic – 75% of U.S. smartphone owners watch online videos on their phones
  • 4. Online Video Facts & Trends Every Business Should Know About Consumer Usage Stats:  181 million people watched more than 39 billion online videos in September of 2012  Online videos are shared 1,200% more than links and text combined on Facebook
  • 5. Online Video Facts & Trends Every Business Should Know About YouTube – The World’s 2nd Largest Search Engine:  60 hours of YouTube videos are uploaded every minute  Over 4 billion YouTube videos are viewed everyday  Over 3 billion hours o f video are watched on YouTube each month  Over 70 YouTube videos are shared on Twitter each minute
  • 6. Online Video Facts & Trends Every Business Should Know About Online Video Growth:  eMarketer predicts that online video advertising will experience 55% growth this year  Videos have proven to increase conversion rates by approximately 20%  More and more businesses across the world are starting to leverage videos for their content marketing initiatives
  • 7. Most Popular Online Activities Social Networking – 65% Using Search Engines – 92% Using Email – 92% What Are Shopping – 71% Consumers Doing Online? Watching Videos – 71% Reading Content – 90%
  • 8. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses… The Web has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 9. Traditional Advertising Methods Are No Longer as Effective as They Once Were TRADITIONAL METHODS ONLINE METHODS • Yellow Page Books • Social Media • Newspaper Ads • Local Search • TV Commercials • Online Videos & More!
  • 10. What Does This Mean for Your Business? You Should : 1. Put your business in front of your target audience online 2. Spend your marketing dollars where they can yield the best returns 3. Utilize the power of online marketing to stay connected to your local market
  • 11. Could Video Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? Video Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  • 12. Benefits of Video Marketing  Improves conversion rates  Helps your business stay on the cutting- edge  Improves your credibility with viewers  Allows you to communicate your message effectively and clearly  Gives you a way to get your message across 24hrs per day 7 days per week
  • 13. Benefits of Video Marketing  Inexpensive compared to traditional forms of advertising  Sell more with less effort  Create that “social” bond with your customers and potential customers  Easily integrate with your other forms of marketing, such as email, social media, website, etc.
  • 15. For more information about Video Marketing, Contact Me Today Presented by: Chow Mah chow@spancept.com www.spancept.com