This document discusses print media as a form of advertising. It begins by defining key terms like advertisement, media, and print media. It then provides a brief history of print advertising from ancient Egyptians to the invention of the printing press. The document classifies print media into print (newspapers, magazines, brochures) and place (billboards, transit). It provides details on each of these categories, including types of ads, advantages, and disadvantages. While some question if print is dead, the summary concludes that print media remains relevant due to benefits like tangibility and engagement, though it also has limitations like cost and reach.
2. Group Members:
FAISAL ALI 12024119-123
HUSNAIN KHURSHEED 12024119-109
M. AFTAB LIAQAT 12024119-126
3. Content:
History
Definitions
Advertising
Media
Print Media
Classification
Print
Newspaper
Magazines
Brochures
Place
Billboards
Transit
Pros & Cons of Print Media Advertising
4. Key Terms:
Advertisement
A notice or announcement in a public medium promoting a product,
service or event.
Media
The main means of mass communication (Television, Newspaper).
Print Media
It is a form of advertising which uses physically printed media, such as
magazines & newspapers etc.
5. History:
Egyptians used papyrus to make sales messages and wall posters.
Lost and Found advertising on papyrus was common in Ancient
Greece and Ancient Rome.
6. Printing Press:
In 1440, Printing Press was invented that
saw the birth of print advertising.
With Johannes Gutenberg’s invention,
print advertising became an affordable &
easy means to get message known to a
sizeable segment of the population.
7. More on History:
In 18th century, advertisement started to appear in weekly
newspaper in England.
In 19th century, Thomas J. Barrett from London has been called
“Father of Modern Advertisement”, working for Pears soap
company.
He created an effective advertising campaign which involved the
use to slogans, images and phrases.
One of his slogans “Good Morning. Have you used Pears soap?”
was famous.
10. Print – Newspaper:
When deciding upon a newspaper in which to advertise, there are
three physical criteria to consider:
Distribution
Size
Audience
Newspapers are either daily or weekly.
Standard or tabloid size.
Reach a large percentage of the reading public.
16. Print – Magazines:
• Magazines is the one of the most important and
effective print media of mass communication.
• There are huge number of magazines published in the
world.
17. Print – Magazines:
With magazines an advertiser can focus on a specific target
audience.
For the small business, magazines is big source because having
huge audience
Magazines allow elaborate graphics and colors, which give
advertisers more creative options.
In magazines advertisement can be explain and describe properly
about product.
Like how the product works? How it benefits the consumer? Where it
can be purchased?
18. Types of Magazines:
General Circulation Magazines
Magazines that aim at larger audiences. E.g. News Magazines, digests etc.
19. Types of Magazines:
Trade Magazines
These contain advertising content centered on the industry.
Whose target audience is people who work in a particular trade or
industry.
20. Print – Brochures:
A brochure is an informative paper document
Brochures are advertising pieces mainly used to introduce a company or
organization and inform about products and/or services to a target audience.
Varieties
Folding
Printing
22. Place – Billboards:
Large outdoor advertising structure
Typically found in high-traffic areas such
as alongside busy roads.
Billboards present large advertisements
to passing pedestrians and drivers.
23. Advantages of Billboards:
People will see it easily.
Customized Placement
Low cost per exposure
Billboards allow you reach more people faster and easier than any
other type of media.
Billboards help increase your products awareness, and knowledge
which also increase your sales and profits.
25. Place – Transit:
Transit advertising is advertising placed in or on modes of public
transportation or in public transportation areas.
26. Advantages of Transit:
Using this method of advertising, ads can be placed anywhere from
on the sides of buses, trains and taxis.
It is important because it can provide high visibility for your product
on a daily basis.
Low Cost
27. Disadvantages of Transit:
Limits in terms of message design. It is to be short.
You may not have mass transit in your advertising area. E.g many
cities and towns don’t have subways or bus service.
The weather could also destroy the advertisement.
Cluttered environment
29. Is Print Dead?
This is a question that has been buzzing around the marketing world
since the rapid surge of the Internet and social media.
Many businesses have completely migrated their advertising efforts
to the web because of its cost effectiveness.
Let’s take a closer look at print media and some Pros & Cons of it.
30. Why Print Media?
The world today is defined by information. Whether it’s news,
opinions, interviews or advertising.
Media determine our lives and we have become media ourselves.
We distinguish between several different types of Print Media:
Advertising in Newspapers
In Magazines
In Brochures
In Billboards
31. Advantages of Print Media:
Most important benefit of print media is tangibility.
Among the reasons why many people prefer print is to do with the
feel of the paper, having it in their hands.
In many ways, print is the ideal marketing medium.
It’s available in both large and small numbers.
It can be accessed easily and creative.
Print media are a trusted source for news and other information and
consumers.
32. Continue…
Readers have full attention for the content.
More Engaging
Newspapers and Newspapers are always in the eye
among the public.
Print Media allow for unlimited exposure.
Related reading
Long life Span
33. Disadvantages of Print Media:
The cost incurred can sometimes be expensive considering the
medium you choose.
This medium may not always give you a wide reach.
There is a limitation in terms of the kind of people who may actually
read your message.
You may have to plan months in advance to advertise in print
media.
Advertisements may get lost in all the clutter of editorial and ads by
competitors.
34. Continue…
Oftentimes newspapers won’t guarantee premium placement on
any given page.
Ads can be expensive.
Too Many Advertisement Boards.
