The document proposes the development of original television programming by the University to increase awareness of the University and elevate its image. It establishes the need for a new Office of Television Program Development and Special Projects to create original programming. The office would seek funding through grants and partnerships to produce educational programming that highlights the University's expertise while providing fair representation of the local Hispanic population. The goal is to establish the University as a leader in Hispanic programming through a self-sustaining model within 5 years.