1. Press
Release
FOR
IMMEDIATE
RELEASE:
Mastering
Web
Marketing
Workshop
offered
by
TMAC
&
SBDC
Edinburg,
Texas
–
January
2,
2012
–
TMAC
&
SBDC
at
The
University
of
Texas-­‐Pan
American-­‐
in
partnership
with
Virtual
Media
Mavens,
LLC;
a
Web
marketing
and
content
creation
agency
-­‐
will
be
hosting
a
five-­‐hour
comprehensive
Web
marketing
workshop
on
the
full
spectrum
of
digital
content
creation
and
social
media.
Virtual
Media
Mavens
specializes
in
workshops
created
to
orient
and
expedite
the
learning
curve
around
building
online
marketing
campaigns
and
digital
content.
Mastering
Web
Marketing
Workshop
is
intended
for
everyone,
from
the
novice
marketer
to
the
seasoned
professional,
integrating
all
facets
of
online
marketing.
Participants
will
learn
components
of
the
digital
marketing
pipeline
process
starting
with
account
setup,
integrating
APIs,
plugins
and
tools,
connecting
Google
analytics
&
Web
tools,
content
creation
&
distribution,
keyword
research,
collecting
analytics,
and
driving
quality
traffic
to
increase
conversion.
In
this
workshop,
participants
can
expect
to
learn
about
Web
marketing
working
with
Facebook,
Twitter,
Wordpress,
LinkedIn,
YouTube,
and
Google.
There
will
be
interactive
exercises,
case
studies
on
the
best
and
worst
campaigns,
and
valuable
information
provided
about
numerous
tools,
widgets
and
plugins
for
each
channel.
Participants
will
learn
how
to
collect
and
analyze
data
for
ROI
accountability.
And
they
will
be
informed
about
best
practices
and
policies,
including
copyright
law
as
it
pertains
to
content
creation
for
the
Web.
In
addition,
they
will
learn
about
the
latest
trends
and
predictions
for
2012
online
marketing.
Mastering
Web
Marketing
Workshop
is
scheduled
for
Saturday
February
4,
2012
at
UTPA
McAllen
Teaching
Site.
Registration
fee
is
$59
per
person
and
will
include
lunch.
Register
at
http://www.virtualmediamavens.com/#/Workshop_Registration/
TMAC
at
The
University
of
Texas-­‐Pan
American
is
a
local
resource
to
address
the
challenges
of
today’s
hyper-­‐competitive
business
environment.
We
specialize
in
onsite
project
implementation
and
training
that
generates
savings
and
Return
on
Investment.
The
Small
Business
Development
Center
is
also
a
component
of
UTPA
and
is
partially
funded
by
the
U.S.
Small
Business
Administration.
SBDC
provides
free,
one-­‐on-­‐one
business
counseling
and
low-­‐cost,
advanced
training
to
help
you
find
practical
solutions
to
business
challenges.
If
you
like
more
information
please
contact
TMAC
at
(956)
665-­‐7011
or
email
at
tmac@utpa.edu
###
Phone:

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