Carol Vernallis developed a theory about key aspects of music video production including narrative, camera work, editing, and diegesis. The theory focuses on how the visuals of a music video relate to and enhance the lyrics. Specifically, Vernallis notes that establishing shots are important for setting the location, close-ups can show emotion, and editing techniques like jump cuts and pace changes can disrupt conventions. She also explains that the world of a music video, or diegesis, is gradually revealed through framing and repetition of certain shots.

1. Presented by Charles Mossman

2. Carol Vernallis is very well known for her
theory which applies to her music videos and
the certain aspects of editing used. Her theory
focuses on around 4 key concepts which
include the narrative, camera work, editing
and the diegeis. These concepts relate to the
way in which the music video is manufactured.

3. When putting the theory in practice ,she states
that the music video is a visual response to the
narrative. Whatever is happening on the screen
reflects the choice of lyrics that the artist is
singing. However Vernaliis also states that the
narrative is not always complete. The video
maybe appeared disjointed or disconnected
but may have another element driving the
music video forward.

4. Vernallis states that establishing and mastershots are the key
features to the music video as the camera shots show the
location of the music video so that the audience have an
understanding of why the video is being chosen to be filmed
and photographed in that specific location. Close up are an
additional vocal point to her theory in music videos to show
the main artists expressions, feelings and emotions.

5. Carol Vernallis states that within the editing
process, music videos may disrupt or break the
conventions of continuity editing. This process
is distributed by displaying certain types of
edits such as…..
. Jump Cuts
. Changes in Pace
. Graphic Match
. Juxtaposed Frames

6. The diegesis is defined as the world within the
music video. Vernallises theory explains how
the diegeis is revealed slowly throughout the
video. In order for the diegeis to be revealed
within the music video some frames may
appear more important than others due to the
way they are framed and repetitions which are
used throughout.