Media coursework

2. The theorist Carol Vernallis is known for her theory on music videos
editing.
Her theory focuses on four key points which are:
 Narration
 Editing
 Camera Movement and Framing
 Diegesis

3. Carol Vernallis suggests the video is a visual response to the
narration. So whatever happens on screen reflects the choice of lyrics
sung by the artist. However, Vernallis goes on to state that this may
not always be true as the video could be completely
disjointed/disconnected missing fragments from the lyrics entirely.

4. Carol Vernallis explains that the way some music videos are edited can
disrupt or break the conventions of continuity editing.
Editing can also be brought the foreground making it more visible
apposed to the invisible style of continuity editing.
For example:
 Jump cuts are often used
 Cutting out the lyrics
 Juxtaposed frames
 Graphic Matches
 Some edits may even be so obvious just to draw attention to
themselves

5.  Vernallis that establishes that one of the key camera features are
master shots are which are frequently used in music videos just like
close ups which are for revealing emotions of the artist to the
audience. Master shots show the specific location of where the video
is being filmed. Also, the camera moves in time with the music.
 Likewise, the style of framing is very distinctive to the video .

6.  Carol Vernallis says that diegesis is is the world within music
videos. She also explains that diegesis will be revealed quite slowly.
 There will be too many repetitions throughout the video making
some frames seems more important than others due to the way they
where shot.