MEDIA A2

1. Carol Vernallis’ theory
Part of her theory was how to understand interactions between
music, lyrics and image in many forms. Concepts used in her analysis
are: Narrative, Diegsis, Camera movement/framing and Editing.

2. Narrative
Vernallis states how whatever is happening on screen reflects what is being said in
the lyrics. However she does also say how the narrative may not always be
completed, if this is the case then it will obviously lead to unanswered questions
about said narrative. Although the video may have a theme/narrative it will, more
than likely, be displayed in a montage form instead of a clear form.
Diegsis
Vernallis explains how the diegsis will be revealed slowly/through the video. The
actions in the video wont always be completed, more than likely disrupted. Some
frames are more important and this is represented in the shot/framing and
repetition of that shot.
Camera movement/framing
Vernallis states that establishing shots are one of the key shots used frequently, as
well as close ups. The camera may move in time with the lyrics. Extreme shots, also
known as master shots are very common.
Editing
Vernallis stated that a clear convention of music video editing is that the video may
break the conventions of continuity editing. The editing may become more
noticeable, like the use of jump cuts, this is unlike continuity editing. Meaning the
video may have a style of editing throughout that is distinctive to the music video.