2. Carol's Theory
Carol Vernallis is very well known for her theory
which applies to music videos and the editing
techniques used within them. Her theory focuses
on 4 key aspects which include the narrative,
camerawork and the editing. These concepts
relate to the way in which the music video is
manufactured.
3. Camera movement and Framing
Vernallis believes that when it comes to shot types, extremes are
very common and the style of framing and movement may run
through the video and is distinctive to that video.
4. Editing
The editing may match the musical phrases in the song, or the beat
which is not unusual in music videos. Also, the video may break, or
disrupt, the 'rules' of continuity editing and this is also a
convention in music videos.
5. Slow Motion
Slow motion is the action of showing film or playing back video
more slowly than it was made or recorded, so that the action
appears much slower than in real life.
6. Jump cuts
A jump cut is an abrupt transition from one scene to another.
7. Close Ups
A close up is a shot taken at close range or with a long focal-length
lens, on a relatively large scale.
8. Continuity Editing
The purpose of continuity editing is to smooth over the inherent
discontinuity of the editing process and to establish a logical
coherence between shots.
