Brief History :Blur are an alternative rock band and theyformed in 1989.The video was made in 1994 and it consistedof the actor Phil Daniels lip synching the songof park lifeWhat is ParkLife ?Park life is the act of not having a job or any means of gaining moneyexcept that of the dole- (Benefit paid by the government to theunemployed)
ConventionsExpected conventions of this Convention used in Blur-ParklifeGenrePerformance being important Band don’t perform togetherA storyline with scenes of band performing Phil Daniels and main vocalist in BlurVibrant clothing Key and filler lighting used in the videoLow/soft lighting Everyday or Relatable settingJump cuts and cross cutting is mainly used Comedy and sense of humor shown throughVideo performed in unusual settings video Unusual camera angles, extreme close ups, fish eye lens speeded up camera
Camera work-Fish Eye LensIn the beginning of the video we see two businessman trying to sell window tocustomers, we also see a unique shot used called Fish eye lensThe images that the lens produce is supposed to be very distorted and this givesthe image and the video a dynamic abstract feel.In this video the fish eye lens resembles a person looking through the door eyehole
Camera Work - high/ low angle shotThe high angle shot makes the person Low angles shows the person withinseem more powerful and of more the shot as powerless and often lessimportance as the camera is looking up important it makes the audience feelat the person. powerful and in control it also makes them feel as they are looking down on to the person
Camera Work – Close Up Shots The shots below show close up of the person in humours way as it indicates he is kind of surprisedThere are many close up used in this video and of why the person shut the doorthey are mainly used to emphasise and in his face.promote the band or the artist. It also shows that he might be used to this kind of thing as maybe does it everyday as part of his job
Zoom in/ zoom out Zoom in:Zoom out:It is mainly used to show the This is used so that thesurrounding of the person or the audience can focus on theband members and lets the person and it makes themaudience see what kind of more important as it slowlyenvironment the band are in zooms in to their face and shows their emotions and their facial expressions
Editing In the music video we can see that some parts of the video is deliberately speeded up to create a sense of humour and really let the audience engage in with whats happening in the video
Mise-en-SceneThe video shows a British identity as all the bandmembers and other people are white.However in this video the main lead singer talks aboutlots of other cultures and races and says that they all go“hand in hand”.The video is particularly humorous as they are laughingat the British culture but in a good way.There are bright colours used to make the video lookfun and interesting to watch.This video is all about celebration of different culturesespecially the British culture.They also show the typical British things like drinkingtea, eating ice-cream , football,bright umbrellas used forwhen at the beach, sharing and the community beingtogether as one.
Lyrics and Visual imagesThroughout the video there are strong links betweenthe song of the video and the main lyric “ParkLife” thisword is revealed to be of great importance at it isrepeated in numerous times in the video but it ismainly shown in a humorous wayThroughout the video the title of the song ‘Parklife’appears in many ways especially on street signs and onthe road.
ContentThere is no sexism shown in thisvideo however there is one shotwhere one of the band member isdressed up as a girl wearing ashort dress and is also sitting in aproactive and seductive pose.This particular shot mocks themodern music videos that arecreated today and how womenare shown wearing skimpy andrevealing clothes.Also at those times couples usedto write their partners name ontheir car to show they aretogether
How the band is promoted• The band is shown as fun, entertaining as well as humorous, this may appeal to people who like videos that have comedy in them and are interesting to watch.• The band in this video are seen enjoying life and celebrating their British culture.