2. • Carol Vernallis is known for her theory about music videos. Carol
Vernallis theory is based around 4 key concepts that all relate to the
way a music video is made. These main concepts are:
• Narrative
• Editing
• Camera Movement
• Diegesis
3. Narrative
When Carol Vernallis describes her theory particularly the narrative
aspect, she believes that a video is a response to the narrative.
Therefore, whatever is happening on the screen reflects the choice of
lyrics that the artist is singing. However Vernallis then goes on to say
that the narrative may not always be completed and be partial with the
video appearing disjointed, disconnected and appear in fragments. If
the music video though is left uncompleted it can leave to many
questions about the narrative that won’t always be answered
throughout the video. Finnally, the video may have a theme or
narrative, it is probably displayed in a montage style, rather than in a
clear focus.
4. Editing
• Carol Vernallis believes that a convention of music editing is that the video
may break conventions of continuity editing. The editing may also
becomes visible to the invisible style of continuity editing. In other
words, the video will have a style of editing running throughoiut that is
distinction to that the video. For example the audience may see:
• Jump cuts
• Breaking the 4th wall and the 30 degree rule.
• Cutting with the lyrics
• Etreme chances in pace
• Slow motion
5. Camera movements and framing
• Carol Vernalis states that establishing shots are definitely one of the
key camera features of a music video and are used frequently in a
music video as well as close up shots. The style of framing of the
video again is quite distinctive to the video and also the camera may
move in time with the lyrics. Extreme shots re known as master
shots and they are quite commonly used.
6. Diegesis – Plot
• Diegesis is the world of music videos, it is a narrative of the music
video. Carol Vernallis explains how the diegesis will be revealed
quite slowly. The actions in the video and some frames will appear
more important than others due to the way they have been shot.
7. This video is a representation of the Carol Vernallis
Theory
• Lady gaga born this way http://
www.youtube.com/watch?v=CevxZvSJLk8&hd=1
•
This video includes many of the aspects Vernallis spoke about; Jump
cuts, slow motions, obvious edits close ups and many more.
