Speech on how social media is impacting enterprises.

1. Succeeding With Social Technologies Charlene Li Altimeter Group

2. Is this what social media is about? Source: Wordle.net

3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies

4. Process and goals lead to strategy

5. This is radical listening

6. Dell used blogs to start a dialog

7. Helping users support themselves

8. Starbucks innovates with the groundswell

9. Everyone becomes a marketer

10. Org charts become less relevant

11. BlueShirtNation.com supports Best Buy’s front line employees

12. Firewalls will disappear

13. Getting Started

14. #1: Start small Experiment Listen first

15. #2: Develop relationships, not campaigns

16. #3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block

17. #4: Get the help you need See a list at wiki.altimetergroup.com

19. #5 Prepare for failure

20. The biggest challenge Photo: Kantor, http://www.flickr.com/photos/kantor

21. Develop intestinal fortitude

23. May the groundswell always be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group