3. Visual Language
COMPOSTITION;
How have you chosen to set out your designs and why? (Reference layout,
image/text ratio, busy/simplistic etc)
As we were targeting the older generation we came to a decision that creating
something that is simple and sophisticated would appeal to this age group,
which was also backed up by the research we gathered in the early stages of
production when a survey supported are ideas.
So to do this we kept the background white so there would be no confusion and
makes in easier to read and understand.
As a group we also made a template of what we wanted the recipe card to look
like involving the image and text, we were able to create this template as we had
a deep understanding of what the recipe card market looks for and the common
conventions to look out for such as the use of a large main image so that the
audience have a clear understanding of what they are going to make, we then
adapted this to adding another 3 close up shots of the food which made it look a
little more creative then just the original main image, as well as trying and
experimenting with different ways of presenting images which can be seen in
some of the practise cards we had produced which was done my using
Photoshop which helped us to go give us the right resources we needed in order
to get the recipe cards we wanted. The text was simply placed in one simple
column and then split into paragraphs making easier to read and understand. As
well as the text on the back of the recipe card we looked into the banner across
the front of the recipe card which stated the title, and prep, cook times and how
many it makes. Which we think makes an interesting alternative to other ways
of presenting this information. We then included other versions of the image on
the back of the recipe card to help the card appeal more to its target market and
also helped to split the text up changing the opacity and levels so some of the
images, which we experimented with before hand to get different looks. The
vegetarian logo also needed to be included in the recipe card to that it can be
referred back to that company which we did so in the bottom left hand side of
each of the recipe cards, that then helps to show contiuntinity through the
images.
Creating Templates to gather ideas together, and pulling
out the areas what were of more importance and had been
stated in the brief
Using the website survey monkey to publish are questionnaire and getting enough
response to be able to make the appropriate changes to the templates first made.
4. Visual Language
IMAGE CONSTRUCTION;
Discuss the contents of your final images and reflect upon decisions
made.(Content used- image/text/graphic, use of colour, original or stock images
etc)
The images to any recipe card is important to any recipe card as it helps the reader make a
judgement on making the product, and gives them a visual example of what the food will look
like once made. Therefore we firstly looked at sourced images of the recipes we had chosen to
gain an understand of what to expect and the type of image style that we will need to recreate,
which in some cases worked well for us as we did use most of the images we had taken,
however, there were a few images that didn’t go to plan which meant we used sourced images
such as for the scones and the cheesecake, which we felt were challenging to fit with the other
images that we had taken and work together as a collection but worked round this issue, to
make them look as professional and high quality as possible. For most of these images we used
the same images over again on both sides of the recipe card but changing aspects of them to
make them look a little more creative and interesting for the reader. Such as including a bottom
image to some of the recipe cards which had a smaller method to them meaning there was
more white space to fill up which we did by adding the image then lowering the opacity to make
it look more transparent, other ways we adapted the image was adding a clipping mask which
then inserted in image within a shape once we had this clipping mask it made the images look
more smooth and professional once we had these clipping mask we then looked to cutting
some of the image away by adding thin rectangles and lowering the opacity so that if fits with
the other effects we had used and also makes it look like visually appealing. Adapting and
cropping the image was another tool we used so get different looks and gives the reader the
impression that they are seeing a number of different images instead of the same image just
cropped to focus on different aspects of the food. We also worked with the colours picked up in
the images to reflect the colour scheme of the overall recipe card which helps to uniform the
card.
Using the cropping tool to focus on different aspects of the image in this case the scone.
Putting the 3 pictures one after each other helps to make it look more professional like a
polaird
Changing the opacity with the scroll helps to
make and small and sutable but effect
change on the original image.
Using as clipping mask to put the image into
that circular shape and then adding the lines
helping to show more creativity and makes it
and fits in with the rest of the recipe cards.
5. Visual Language
REPRESENTATIONS;
Discuss the semiotics and connotations created from the content you
have included. (What meaning or suggestions are created from the
images/colours/designs you have used?)
when creating these recipe cards we had a direct theme that we went with
throughout the whole project which was of afternoon tea and so was been
reflect in the choices we have made throughout the production, down to
the colours, image set up and the fonts.
The target audience we went for was the older generations and so when
researching into there lifestyle choices some key elements and
connotations were drawn up from this such as the fact that they like
traditional and sometimes luxury items, as well as them been very
patriotic, which we then used in the layout and presentation of the recipe
cards, such as the images that we used set out and presented in a nice way
on dollies and fine china pieces, which suggest the theme we have gone for
and will appeal to them, as well as involving cake stand and jam pots to the
image which support the afternoon tea ideas and the stereotypes of this.
The colour scheme that we have chosen upon involved pastel tones and
neutral which are seen as quiet relaxed and calming colours which will help
to appeal to the older generation and something using bright garish
colours might not have the same appeal and are therefore associated more
with the younger generation the personalities behind them. The pastel
colour schemes could also be associated with the feminine market.
The vegetarian logo is another area which has surrounding connotations
due to the colour choices such as the strong us of green which can been
seen as a colour that is environmentally friendly, and is a colour that is
associated with vegetarian and a healthy diet. See the logo -
The use of the jam pots and
dollies helps to fit with the
overall theme put does suggest
some things about the audience
and the lifestyle that they lead
and being quite upper class.
Some of the recipes that we have chosen
are also have a certain portrayal and
representation as been very British and
patriotic to the idea of afternoon and the
types of people that would be involved.
Pastel and neutral
colour scheme used
throughout are
recipe cards
6. Visual Language
AUDIENCES;
Create an audience profile of your chosen demographic (Age, gender, psychographic, geodemographic, NRS Social
Grade, hobbies, sexuality [if appropriate] etc)
When looking into are chosen target market in more detail the key areas surrounding the is that fact they classed as the
‘older generation’ aged at 50+ and are appropriate for both male and females, so at this age there lifestyle choices will
be more relaxed when getting to that age and also might be retired meaning that they have more time on there hands
to get involved in different things such as possible groups like, gardening, chess, reading, church or knitting classes that
combines there love for different actives and gives them a sense of community which people like to feel when joining
these groups. You could also say they have more money to spend on the smaller luxuries in life such as attending
different theatre's and opera's. as well as been able to shop in places like marks and spencer's and Waitrose as they like
the luxuries that that they can afford. With more time on there hands they have like to go out for lunches and
afternoon teas throughout the day which is where we based are theme around and the fact that they enjoying having
afternoon teas with family and friends so making these cards will mean that they are able to make there recipes at
home which some people may enjoy to do. When it comes down to where they live they might be found within a little
village set within the Yorkshire countryside as they like the outdoors and the sense of community within a village. They
are also very patriotic as individuals and love everything British and keep track on the events surrounding the royals
such as the weddings and jubilee's
7. Visual LanguageAUDIENCES;
How have you constructed your work to appeal to this audience? Use box below for text or page space to include an annotated copy
of an example of your work to help illustrate how you have done this. You can use a combination of the two.
after looking into audience profiles we could then move on to making it appeal to the audience and ways in which each aspect can
appeal to them. Such as the neutral and pastel colour scheme which have been used throughout each of the recipe cards, as they are
more suitable and calming colours which help to reflect them and there lifestyles, by using different colour surrounding the pastel
tones helps to appeal to both the male and female market. Which have been used when picking out colour surrounding the
photographs of the food, and then have been used in the colour of the tile and used on the striped background to create a banner
along the top and bottom of the recipe card. The images that I have used will also appeal to my target market as the images are crisp
and clear to pick up the detail on the images. The image also include different props such as cake stands and jam pots which help to
go with the whole theme of my recipe cards and fit with other things associated with afternoon teas. The font is also something that
will appeal to the older generation and it is made to hand written and it a traditional font which I have used on the title and then a
clear version of this for the text of the method and ingredients list.
The language that has been used is in a
formal manner and using words that
can be related to the food industry.
Such as the oven heat and when
describing the volume and method of
each instruction.
The scrap book effect will also
appeal as it helps to make it look a
little less formal also making it look
more creative to.
The different ways to
present the images helps
to keep the cards look
interesting and
professional.
The font is made to look hand written
which will appeal to are target audience
because it is traditional and from
research reflects the ideas surrounding
‘afternoon tea’ fonts from both the title
and the main text.
The images themselves will also be
appealing such as the Victoria
sandwiches which use the red as a
key colour throughout the image
which helps to make them stand out
and is very patriotic. They will also
find the images appealing because of
the use of props like the dollies and
jam pots.
The pink stripes appealing to the
female market which also works
well with colours surrounding the
images and pages
8. Visual Language
SOCIAL AND HISTORICAL CONTEXT;
What did you use as your design influences and why were they chosen? (What
existing media products influenced the final look of your work?)
When we begun to research into recipe cards for the older generation, and the
audience profile for that age group we were able to gain a understanding of the type
of lives that the 50+ lead. Some examples of this is looking at some of the other work
done by the vegetarian society so that we have a good idea about the visual aspects
that they have used in the past such as the layout of the text and images. Using a main
large image on the front of recipe card and then able to split up the text into small
chunks of copy for ingredients and the method. Another strong influence was from
the idea of afternoon tea that has been round for along time and seen as something
very patriotic to this country and done a lot by the older generation and so when it
came to the recipe selection using some recipes theme around this idea would help
attract are target market.
Here are some examples of
posters that we looked at to get
some ideas on the visual
aspects of the recipe cards.
some of these cards, mood
board and existing products
helps to formulate are own
ideas. An example of this could
be from these posters which
shows the types of colours, and
fonts that are used as well as
the presentation of the images.
Here are some of the design
boards created to but are
ideas together
9. Visual Language
SOCIAL AND HISTORICAL CONTEXT;
Do vegetarian products have a specific design aesthetic and how does your
project reflect/contrast this? Why?
I would say that both vegetarian and those non-vegetarian recipe cards are very
similar in style expect for the fact that they have to involve the fact that it is vegan
or vegetarian friendly using the V on both the front and back of the recipe card
clearly. The colours to a vegetarian recipe card is something to address as there is
always seen as a lot of green which represents healthy living, and been
environmentally friendly . They also tend to include different tips and alternative
ways to change these recipes making it more cost effective and are easier to make
in the long run.
The differences between both a non
vegetarian and a vegetarian recipe
card are very little because when
looking at both there recipe cards and
the desserts that they are creating
they use the similar convention such
as the colour schemes fonts and the
images
10. Visual Language
FINSHED PRODUCTS;
Does your finished product reflect your initial plans? How? If there are
any differences, describe why changes were made. (You can use
visual examples of flat plans and finished products to illustrate this)
The plan for are final 8 recipe cards, have run smoothly and what we
wanted to create has been made and in some cases have looked
better than what we had originally planned.
To start with we looked at different ways of presenting the information in a
new and creative way which would still be easy to understand across
the readers from theses templates that we had created showing the
basic boxes and placing of the text and images, we then developed
into the Photoshop templates to look at some of the more visual
aspects from the fonts and the image manipulation.
The only things that we have developed is the images to the back of the
recipe card changing the shapes to help to show off our skills and
make them look more professional trying multiple versions, adding a
number of circular pictures, which we then decided against because
of there been two many pictures of the food that made the page look
a little to busy.
Another aspect we added when finishing off was the stickers to the main
image which helped to give it more of a 3d look by adding the
shadow and mark it look like a scrap and would be appropriate for
are target market.
A final aspect we added was the image used at the bottom of the page and
changing the opacity we first added to all of the pages but felt when
it overlapped the text made it difficult to read and made that part of
the text look more important, and so we decided to only use this
idea on the recipe cards that had a smaller method and needed to fill
the space us otherwise it could have been seen a little boring.
11. Visual Language
FINSHED PRODUCTS;
Does your finished product match what you were set in the brief? How?
Some of the aspects stated in the brief refers to some of the presentational requirements which we made sure we understood
before creating are recipe cards to make sure we stuck to the brief set and didn’t go off course. They did say that they
wanted high quality images which we have done my combing and using both are own and stock images we made sure the
images were high quality be using a dslr camera to get the best results and made sure the lighting and set up was
appropriate.
“We want to see interesting and creative designs for a new series of recipe cards. We need designs on both the front and
the back of the card. There should be a clear theme across all the cards so it is apparent that they are a set. You
could create a series based on an ingredient or the food of a certain country.”
We have made this the case by including both text and images on either side of the recipe card. We have also given the
cards a clear theme of ‘afternoon tea’ which has been used throughout the set of the cards which will be
appropriate for the target market. Other points that we have made sure we included;
“Include serving number, preparation time, cooking time and vegan suitability at the start of the recipe.”
“List all ingredients separately on a new line, in the order in which they are used in the method”
“Keep method points as simple as possible, breaking down into shorter sentences if a single method point involves more
than one action.”
“Number method points but not ingredients. ”
12. Visual Language
FINSHED PRODUCTS;
How did the use of peer feedback help you in your production?
(Reference specific examples and their final outcome in finished
product)
While in the production process we received feedback from are tutors
and fellow students, regarding the design and look of the recipe
cards, some example of this could be the presentation of the images,
because as are tutor suggested using a clipping mask would help to
ad more interest and show something a little different to what we
had originally planned. Which we then experimented with on the
back page adding multiple circles then however decided on one
image in a circle because we felt that it was to busy and was to over
powering on the page. We then also used a clipping mask on the
main image on the front of the recipe card, adding suitble curved
edges to the page which in the end complemented the scrapbook
look we decided upon when I came to adding the sticker to the
corners of the picture. Another improvement made to the original
plans was the font used for the text on the back of the recipe card as
peers felt that it wasn’t easy enough to read, which I when we though
about using a serif font that helps the words easier to read and then
made the ingredients list into a bolder font, which helps t emphases
the more but still fits with the original theme we had gone with
complimenting the rest of the page.
13. Visual Language
FINSHED PRODUCTS;
Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities. Use box
below for text or page space to include an annotated copy of your work to help illustrate how you have done this. You
can use a combination of the two. Reference what you like and dislike about the work with consistent reference to
correct terminology of tools/effects used.
When looking at the strengths of the product we as a group feel that it portrays the right look and is visually appealing
for the older generation which we targeted especially from the positive feedback we gained when showing these cards
to examples of are target market commenting on the fonts and colours used which really complement the card and the
ideas behind it. Another area I really like about my work is the image manipulation which we worked with and planned
out experimenting on Photoshop to get different look which I really feel befitted are product and we have ended up
with something exciting and innovative, when on Photoshop we use used tools to cut parts of the image away whether
this was in a checker board look, or in stripes cutting away the image, but as a group we liked these ideas but didn’t
think that it was appropriate for the end use and took to much of the image away which is when we used the opacity
tool to look at different effects that were created as the circular image has a number of stripes running through the
image but with the opacity lowered make the image still clear to pick up but add a different effect to it. Then using the
opacity tool on the bottom image too which we feel was a good way to fill up some of the space in a more interesting
and different way, and so I feel that the images editing was one of are stronger points to are work. However, some of
the weaknesses to are recipe cards are the photography that we used as we originally planed to use all are own images
but as some of the images of the food we had made weren’t too appealing we used some stock images on the final
products too which I feel lets the cards down a little as they don’t flow as much as a group of cards. If we were doing
these cards again we could also make the cards look a little more scrapbook look as the main front image has this effect
but could have been added to the back of the recipe card to make these cards flow more as a finished set. Another
weakness is the quality of some of the images which I feel are a little dark and down give of the right impression of light
and bright cards, this could possibly down to the camera quality or issues with lighting we would change if we were to
do this project again.
14. Visual Language
FINSHED PRODUCTS;
What skills/knowledge have you gained/developed in this project? How could these be applied in future practice?
While doing this 10 week project have been able to learn new and develop there original skills, such as
• my team work skills which I have improved been able to discuss ideas openly and come to some sort of agreements
on the design and look of the recipe card, because while working in a group of three people will have different ideas
and points which we all needed to take on board and complete a project with something that we all liked, as well as
been able to delegate jobs between us and using peoples best attributes for different jobs such as the photography,
copy and the cooking of the recipes we aimed to create.
• I have also been able to improve on my cooking skills as we all worked together when it came to the making of the
chosen recipes,
•Been able to take photographs for some of the finished products making sure camera quality, lighting, focus and setup
was appropriate for the recipe cards we were making when then in hand allowed me to work on my skills In industry.
•Other skills I have also been able to work on was on my Photoshop skills trying out and experiments with different
photographs to get different look and effects, and so been able to use these skills now will benefit me in the future
when it comes to other projects involving photo manipulation and using Photoshop. I have also been able use skills I
had picked up previously and been able to develop this and make improvement and built up more skills within this
area.
15. Visual Language
PRODUCTION PROCESS;
Do you believe your work is creative and technically
competent? Why?(Reference specific examples (use images if
this will help) of where you believe your work is particularly
visually or technically impressive)
I do feel that the skills and tools involved in the making of the
recipe cards were technically demanding and expresses
creativity such as the stickers that were added to the front of
the recipe card which helped to make it look like a scrapbook,
which has also helped to made it look 3D by the shadowing and
highlighting, the creative side of the recipe cards can be seen by
the fact that some of the images have been cropped to reveal
specific detail from the image which helps to add some
dimensions to the cards and make I look a bit more interesting
instead of just one main image. The technical part of production
has come into account when looking into how we have
composed the cards such as the construction of the images
using clipping masks, cropping, opacity and drop shadowing to
make the outcome look more professional which also took some
skill to get it to the a good enough level to use. I especially like
the top right picture on the back of each recipe card which
combined different skills of clipping masks, strips though out the
picture and then lowering the opacity which I feel look creative,
is something a little different and innovative.
Here is the scrap booking sticker we have added as a final touch to
make it look more vintage and a little bit more in formal,
throughout each of the different recipe cards we have changed the
colours of the stickers to match the colour overall recipe card which
helps to make it look more uniform, and so a way to improve on
this next time could be to experiment on incorporating this onto
the back of the recipe card either around the picture or for
overlapped onto the title of the recipe card and or even to make it
look like the recipe its self has been stuck in.
Changing the opacity
Clipping mask
and the stripes
16. Visual Language
PRODUCTION PROCESS;
How effectively did you manage your time? (Could you have used
time more wisely? Did a particular aspect of the project take longer
than expected? Did you complete everything on schedule?)
I feel that we used the time we had effectively as we managed to
complete the work on time and to a high standard, and so finishing
within the set time. Which also helped by the fact that we had more
than one group members meaning that we could spread the work out
between each other. The fact that we had a schedule meant that we
were able to use are time effectively as were able to plan what we
were doing on each day of production, which also went ahead of
what we first planned meaning we had more time to look into the
smaller details based on the recipe cards such as the placement of
the text and images and making sure it is as suitable as possible to
the audience. The fact that we were kept busy each day continuing
with the work and as well as within college time had finished parts of
the work at home meant that we also kept to schedule, as we did
finish before schedule next time we could think about making
something a little more challenging, helping to develop my skills
whether this is with the recipes we choose to make or the
presentation of the recipe cards and more challenging effects to the
pages. We also managed to get all the recipes done within the time
scale and the days we had booked off to do so, which was in fact
challenging but got these recipe complete on time and to a
reasonable standard to present within the recipe cards.
Week 1
Mon;
- Firstly we will look to purchase are ingredients for our 8
recipes from the super market Tesco because it is
most convenient for use and uses prices right for our
customers to pay. When it comes to buying the
different ingredients we will split the cost evenly
between each group member as when budgeting his
the costs of food comes to £34.19
- We will then plan to start the cooking process for four
of our recipes, because the ingredients we have
bought will be fresh and more colourful for
photographing, we will be making these recipes in
the kitchen of one of our team members because we
feel that it sets the scene best, when it comes to
photographing finished products to which will also be
done by one of our team members making the costs
of producing these recipe cards cheaper.
Tue;
- We will be continuing making 4 more of the recipes,
which will be of the sweet recipes we have chosen to
create. Afterwards we will be taking photos of the
food for the recipe cards. Props such as tea cups
and cake stands will be incorporated into the images
to help them fit our theme.
- To take the images we will use our own camera
equipment because we know how to use them and it
will keep costings down. We will be experimenting
with the effects on the camera to see which one
gives the most professional and high quality finish.
- After making the four meals we will save the left over
ingredients from those and try to use them into the
rest of the meals that we are going to produce. This
will overall save money on ingredients.
Wed;
- Make the last 4 meals and take the final 4 photographs
- We will be doing the same things as on Monday and
Tuesday but we will also be making sure everything
is finished and too a high standard. If it isn’t then this
is the time we will remake meals and redo images.
- We will clean up after cooking the meals so that it’s a
safe environment and that everything is organised.
- For each of these days we would have to consider the
travel costs into our budget which might include
using Public Transport to get to and from set.
See example here of week one of are schedule which in the
end didn’t go to plan as we took the photographs in the
second week and created are template and to base all are
recipe cards upon and then split the work between the 3 of
us them changing the titles and recipes, and so in the
second week we only had to place the chosen images with
the spaces and so we managed to keep to schedule and got
the work finished on time.
17. Visual Language
PRODUCTION PROCESS;
If you could repeat the process what would you do differently?
If we were to repeat this process again we could possibly
-use similar sized recipes because that is something that we didn’t
look closely at meaning that some of the recipe cards had smaller
methods and ingredients lists to others meaning that some of them
look a little different to each other. Which meant that we used
another picture on the bottom of the page to fill up some of the
blank space and changing the opacity levels to make it look more
creative and innovative to leaving it blank, and so it would have look
better on all of the recipe cards to make them look more similar.
-The photography we took are selves and could improve this if we
were making the recipes whether this is being more prepared for the
shoot, such as organising to bring a piping bag for the cupcakes to
make them look more professional and high quality. We could have
also taken the photographs on the same day and in the same set and
there can be seen as some difference between the photographs
because the lighting, set and prop is different to each other. Which
stops it looking like more of a similar collection.
- I could have also made the recipe cards for an alternative audience
such as the student market, because we can easily relate to there
lifestyle, meaning it is easier to do the market research.
Using the photography behind the text
doesn’t work as well because it was
the text unclear to read and as if there
is more of an emphasis on the bottom
of the page, and using a smaller recipe
would work better.
18. WORKING TO A BRIEF IN THE
CREATIVE MEDIA INDUSTIES
19. Constraints Experienced
What constraints did you encounter and how did you consider/avoid them?
Legal Constraints
When it came to the images used for the recipe cards using sourced images is something that needed to be considered. We
used sourced images to get an idea of the final look of the recipe card once are own images were added, I feel using these
images really helped us to understand and get an idea of what is expected and needed for the photography, such as using the
same image repetitively and picking aspects from this to emphases which meant that when it came to taking are photographs
one main image needed to be taken saving time and money. These sourced images were then replaced with are own
photography however some of these images weren’t suitable to be used on the recipe cards meaning that the original sourced
images had to be used for things such as the cheesecake and the scones. Other legal constraints could be considering the
recipes and where we got them from as see sourced all are recipes from online and places such as bbc good food, as we felt
that they gave us the recipes that we needed in enough detail and information.
Regulatory Constraints
The Acts of law that needed to be addressed when creating are recipe cards are from the ASA, as we need to ensure that the
information we present is correct when we a printing what ingredients are in these recipes and the fact that each of the
recipes we created were suitable for the vegetarian or vegan friendly market. Another aspect was the nutrition values of each
recipe that we might have included such as the calories and other values.
Financial Constraints
As we decided as a group that we would make the recipes are self so that we then got are own photography to meaning that
we had more scope and weren't restricted by photography that had already be used meaning that it would have had to match
with the rest of the cards resulting in possibly having to change the layout, which meant by making all recipes are selves we
needed to take into consideration for budgeting for buying the food product which in hand was then recorded on a spread
sheet, meaning that we had a good idea of what we needed to by and the prices of the ingredients. We also had to take into
consideration the fact that we couldn't employ someone to make the recipes meaning that we had to do each of the roles are
selves meaning that it was more cost effective. Another issue was down to the travelling of to and from college in order to
create the recipe cards, but as well as 3 days a week to college we needed to get on set to where we were doing to bake and
take the photographs of the food that we were using and so the costing of this needed to be taken into account to.
20. Management
How did you work as part of a group? (Did you lead the project? What parts of the project did you take charge of? Did you
enjoy working as part of a group? Why?)
While doing this project I was within a group of three, and feel that we wall pulled are own weight and contributed in are
own whether this was in the recipe selection, design, chosen theme or within the research. At the beginning of his project
we had set roles of each person within the group however, we all worked together to get different parts of the project
completed such as in the designs of the cards, that we worked together with when it came to choosing the fonts we searched
through many on the site called ‘dafont’ and came to an agreement on which suited the product and the audience best,
trying out may different ones until coming to some sort of agreement. When it came to designs of the recipe cards we
teamed up one computer to create a finial template/ outline. From this we then dived the amount of recipe cards between
the three of us and changed the template to suit that specific recipe, which meant that we had plenty of time to complete
and add any finishing touches that wanted to be made to make them as similar as possible to each other, and so I feel that
the creating the template was the part that I enjoyed doing most as in the end we ended up with something that we all really
and is also something that I enjoy doing, the designs and graphics side to this project, compared with the cooking of the
recipes which I found less enjoyable because some of the recipes seemed to be tricky to create and in the long run get them
to a professional standard.
How important is communication when working in a group? (Use specific examples from working in a group on this project
Communication between the members in your group is key to getting your project complete within the time scale. As a group
that doesn’t work together could end up with recipe cards that don’t fit together as a complete set, something which I think are
recipe cards do match. To make sure are cards to fit together as a collection we were constantly checking with each other the
work that we were doing down to the sizing of the fonts images and copy. Another way we made sure that they work was as
similar as possible to each other was putting all the recipe cards created together on to a PowerPoint and doing a number of
checks to make sure they are as similar as possible and evaluate are progress so far, which I feel was a good tool in order to reach
are goals. Communication is also a good way to come up with the best ideas for the recipe cards by combining are ideas which in
some cases it made the recipe cards better. Working in a group also meant that the work could be split evenly between each of
us when it came to group tasks, meaning more time could be put into the work that we had been set, and also giving us more
time to add the finishing touches to are recipe cards. Another example of this is the photography and the making of each recipe
as it meant that we were all able to develop are skills in are own way.
21. Management
What have you learnt about working in a group and how will you apply this to future practice?
While working within a group it is important to always have good communication between the group
members, because it allows ideas to be shared and discussions to be made too, and so when it comes to
making decions incorporating all of the group members ideas in the long run could come up with something
better, then what we might have first thought of such as some of the designs we created on are recipe cards
which we all worked together on from the photography of the recipes and editing and designing on the
program Photoshop, and so with these discussions help the dynamics within the group make a better working
environment. While been in a group the work can be shared out evenly too so that everyone gets to have
there own input into the work meaning the work that you have been set can have more time spent on it
putting more detail into the process if needed.
What have you learnt about working in to a brief and how will you apply this to future practice?
When it comes to working to brief there are many aspects to consider especially if it isn’t you in the long run
and so you have to go by the guidelines that they have set out themselves and then these guidelines you work
with to create something that the client wants, and so in some cases it isn’t your view that is required, and the
work just needed to be completed. Therefore in the future it is important to make sure that the you are clear
on what the brief states and what is needed to make sure that you don’t waste time or money that could be
used in other circumstances.
