Producing Print Based MediaVisual Language:Composition - How have you chosen to set out your designsand why?(Reference lay...
Image Construction:Discuss the contents of your final images andreflect upon decisions made.(Content used- image/text/grap...
RepresentationDiscuss the semiotics and connotations created fromthe content you have included.(What meaning or suggestion...
Audiences:Create an audience profile of your chosen demographic(Age, gender, geodemographic, NRS Social Grade, hobbies, et...
Audiences:How have you constructed your work to appeal to this audience?Use box below for text or page space to include an...
Historical and Cultural Context:What did you use as your design influences and why were theychosen? (What existing media p...
Historical and Cultural Context:Do vegetarian products have a specific design aesthetic and how does your project reflect/...
Finished Products:Does your finished product reflect your initial plans? How? If there are any differences,describe why ch...
Finished Products:Does your finished product match what you were set in the brief?How?I think our recipe cards really suit...
Finished Products:How did the use of peer feedback help you in your production?(Reference specific examples and their fina...
Finished Products: PART 2How did the use of peer feedback help you in yourproduction?(Reference specific examples and thei...
Finished Products:Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical quali...
Finished Products:What skills/knowledge have you gained/developed in this project? How could these be appliedin future pra...
Production ProcessesDo you believe your work is creative and technically competent? Why?(Reference specific examples (use ...
Production Progress:How effectively did you manage your time? (Could you have used time more wisely? Did a particular aspe...
Production Processes:If you could repeat the process what would you dodifferently?1. What I think I would have done differ...
Constraints Experienced:What constraints did you encounter and how did you consider/avoid them?Legal ConstraintsThe legal ...
Management:How did you work as part of a group? (Did you lead the project? What parts of the project did you take chargeof...
Management:How important is communication when working in a group?(Use specific examples from working in a group on this p...
Management:What have you learnt about working in to a brief andhow will you apply this to future practice?When working to ...
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Evaluation

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Evaluation

  1. 1. Producing Print Based MediaVisual Language:Composition - How have you chosen to set out your designsand why?(Reference layout, image/text ratio, busy/simplistic etc.)The first ideas that were produced was when I pointed out the idea of having anafternoon tea theme, I thought this because by going into different cities andvillages, you start to see a pattern of how different elderly people spend there timein cafes and restaurants. This is a huge market because of the amount of moneythey receive from pensions etc. We all decided that by having one medium imageand then separate close ups, it meant that people could really get a sense of whatit looks like and the detail it has overall. We photographed most of the images forour recipe cards because I felt that we should have a more homely feel to therecipe cards as it’s for elderly people. When finding a background for the recipecard it was quite difficult because different patterns and things districted you fromthe actual image and text. We thought that making the background a bit lighter byusing an opacity meant the images and text would be more obvious. Some ofrecipe cards look a bit busy but that’s just because of the different elements thatmake it sophisticated, only some look busy because of the amount of text on therecipe card. To take away from the busyness we experimented with differentshapes for the images By putting the image in a clipping mask it meant that itcould be a circle which makes people look at the image in a different way. Wedidn’t want to go to over the top because our target audience likes simple andelegant things. By using subtle lines across the circle it meant the image lookedlike it was in section which adds more excitement to the page instead of havingjust text. We put the ingredients in bold because there wasn’t much text there andit would make it easier for the elderly as they can be drawn to the text, this wouldhelp them to buy what they need more easily. By putting the text in numbers thenthey would know which one to go on next. The stickers that are used around theimage makes the audience think that they are stuck on, this was my idea becauseI thought it was effective to give the image more character instead of just a box.By putting a white box on the back it meant that you could see the text instead ofthe strips being behind the text, we didn’t want this as we wanted our text to bevisible and clear to read.
  2. 2. Image Construction:Discuss the contents of your final images andreflect upon decisions made.(Content used- image/text/graphic, use of colour,original or stock images etc.)When actually photographing the images it was quite difficultbecause I had to make sure that the lighting was correct, some ofthe images had to much light which meant you couldn’t see thefood properly which was frustrating. We used all my images intothe recipe cards because they fitted the theme with the recipecards. We had to use sourced images for 2 of our recipe cardsbecause the quality wasn’t that great which meant we had tocover it up with sourced images. This wasn’t to bad because thoseimages were inserted into the recipe cards when we were trying tofigure out the colour scheme, this meant they fitted well and fittedthe right colour, it also looked professional which is what wewanted. When taking the images I made sure that the plates andthe objects holding the products linked well with summer but alsothe afternoon tea theme. I used pots for the sauces, this fitted wellwith the theme because you always see jam pots on afternoon teastands. I was pleased with my images because they were brightand appetizing, for example my Tomato, Mozzarella and Basilsandwiches had a lovely green colour that bright some colour andexcitement to the recipe cards. The food I bought was quality sothat it was portrayed nicely onto the whole recipe card. Whentaking the images I made sure that I tried to copy the layout of thesourced images so that they look professional and would fit withour theme, this worked our well as the sandwiches were laid outcorrectly, the only downfall was that the lighting could have beenbetter so that the images so more clear.
  3. 3. RepresentationDiscuss the semiotics and connotations created fromthe content you have included.(What meaning or suggestions are created from theimages/colours/designs you have used?)The idea behind the background is that I wanted the strips because itshowed a more English garden. In our country we like to have gatheringsand to bring people together as a community so I thought that addedstrips to the background would be very affective as it’s like a marquee orbanners that people use to show celebration and a gathering. Our targetaudience like day trips and outings because they need to fill up there timeso to use this method would be very effective for them. What was alsoclever about the colour scheme was that we made sure that there was adistinctive colour in the photography, once we picked one then we wouldpick the coloured strips that we wanted from ‘Google Images’. After thiswe would paste it on the recipe card but then use the opacity so that itwasn’t to bold. We tried to fit the colour background to the food as muchas possible. We put the vegetarian logo on every recipe card as it wasdue to our brief, we made sure that we had the logo on because it makesthe recipe card look more professional, without the logo meant that therecipe card would just be simple and not linked to anything. I researcheda bit on the vegetarian society to see what they had to offer but I thoughtthat there wasn’t enough traditional foods like ‘afternoon tea’. That’s why Iwas pleased to come up with that idea as theres a gap in the market forthis and also there should be more products advertised to the oldergeneration. We used neutral and pastel colours as our colour schemebecause they reminded me of beauty colours. Beauty colours means thatpeople that wear or use these types of colours are trying to showsophistication and class. By having a pastel purple with an outfit oringredient is like being yourself but adding more class. This is what Ithought to the food, by having a pastel purple with blush meringues thenit means they are nice yet sophisticated.
  4. 4. Audiences:Create an audience profile of your chosen demographic(Age, gender, geodemographic, NRS Social Grade, hobbies, etc.)Age: The age of our target audience would be 60+ I believe this is the right amount due to thelayout of our recipe cards. People that are 60+ have all had different lives and differentconsequences but I think that by making a recipe card that is vintage but pretty will guild theminto liking our recipe card.Gender: What we chose for this is more towards women because of the colour scheme,pastel and neutral colours can be for men too but I think that the images and layout is moregirly. We started off wanting both men and women to like our recipe cards but then we realisedthat more women like to go for coffee and have lunch dates. Back when they were younger,women thought that cooking would be there main job around the house whilst men worked sothey know how to cook. We also thought that women like to take there husbands for anafternoon tea, this would make them more interested in tasting and eating the different foods.Geodemographic: Our target audience would probably have to be middle class and up thisis because people have grown up with different foods throughout their lives and afternoon teawas known to be given out to only the ones that could afford it. As ‘The afternoon tea’ wascreated in the 17th century so it makes sense that the rich should start to eat it because of thequality of the food. This doesn’t mean that our target audience has to be rich now because‘afternoon tea’ has started to slowly growing in popularity and businesses are trying to makeoffers out to people from different backgrounds that can afford it. We would say that our targetaudience is middle class+ because they should have more knowledge in the food and how it’smade. By living in cities and towns they are more likely to known about the different foods andcultures.NRS Social Grade: ABHobbies: The elderly generation are more likely to have different kind of hobbies from whatthey have learnt and wanted to do over the years. An example of this would be sowing andknitting, this is a skill that they’ve probably gathered over the years and it means they can makethere own products. By cooking it means this can become a hobby which is good for our recipecards, our recipe cards are like a collection of different bits of food from an afternoon tea buffetthat you can use until you known how to make section yourself.
  5. 5. Audiences:How have you constructed your work to appeal to this audience?Use box below for text or page space to include an annotated copy of an example of your work to help illustrate how youhave done this. You can use a combination of the two.The way my recipe card is showed compared to theDownton Abbey recipe card is that the DA recipe card istrying to be to vintage which isolates the target audienceto much, you want to express and try a quirky methodthat would fit different ages. That’s what happens in myrecipe card. The use of shapes and imagery helps you tosee different sides to the recipe card.The use of imagery in the firstrecipe card is good as it showswhat the product should look indetail whilst the second recipecard only has a drawing whichdoesn’t give you a good enoughvisualisation of the food productitself.By cutting down the text onthe first recipe card it meansthat it would be much easierfor the target audience toread, whilst the secondrecipe card has a lot of textwith tricky font so it wouldbe harder to read.What’s good about the second recipe card is thatthey’ve taken care with the theme of the cardthroughout, this means that people get a good idea onif they like the recipe card or not. The idea of therecipe card is shown clearly which is good and it looksophisticated. The first recipe card has used a calmapproach to afternoon tea by using lighter colours andclose ups of one image.The second recipe cardhas produced a theme bycopying a programmefrom the television, thisis a good approach asthe older generation aremore likely to watch thatprogramme which meansthey’d like the theme ofthis card.I made sure that my recipe card would appeal to the audience because of the font used and how the images were laid out. I made sure that the font wasn’t to complicated so thatit was easier to read, a lot of elderly people are known to have reading glasses and have poor eye right so it was important to help there needs as well as others. The title fontlooked a bit more complicated as it was hand written. The target audience would recognise this as it’s an old fashioned font. What ‘s similar about these two recipe cards is thatthey both use white boxes for the text and imagery so the background doesn’t affect the written part. This is what I did because I tried to experiment to see if you could see thefont without a white box but it just didn’t work, so instead I put a white box on so that you can see the font clearly. I found this out by researching different recipe cards on theirown websites and blogs such as: http://michellewooderson.blogspot.co.uk/2009/11/cream-cheese-potato-soup-recipe-card.html. By doing this I went on Photoshop and used theshape tool and I put it on top of the background layer so that it showed the text more clearly.
  6. 6. Historical and Cultural Context:What did you use as your design influences and why were theychosen? (What existing media products influenced the final lookof your work?)I’ve always been influenced with British cuisine because of family parties and makingfoods that would feed a group of people. My parents are a huge influence mostlybecause they produce different ideas that wouldn’t normally be used for an eveningmeal. An example of one of these would be banana cakes. They hate wasting food soto use all the food in a more convenient way then I don’t see why not. The shop bettysalso influenced me because the business first started in Harrogate where I mostly grewup so when I was younger I saw how they presented themselves in a business sensebut why certain foods were more exciting than others. You never walk past a betty’swithout seeing a queue of people, I would always get curious on why there was such ahype for cakes and things. By seeing the afternoon stand and experiencing it, I startedthinking about how much the business has grown all over England and it has reallyhelped to boost the traditional afternoon tea popularity. When looking around theBetty’s tea room, you saw the target audience in the room, they were mostly couples inthere late 60’s or 70’s. This made the idea much more easier to construct because ofhow much target research Betty’s has done to really gain there popularity, which iskeep the building elegance, give staff old fashioned uniform and make sure theingredients use quality products. When getting the afternoon tea I saw how it was setout so I took pictures, which meant when I make the products, it would hopefully be tothe same standard as a Betty’s cake. The BBC Good Food website influenced my workbecause it helped me to present my food in a manner that I could copy so that it lookedprofessional but also summery. For example I made the sandwiches so I had to makesure that they look elegant but also how they would be placed on a cake stand.The font and background wasinfluenced by Betty’s tea roomsas there menu’s were used in thisfont which made it look vintagebut also sophisticated. Thebackground was something thatwas also influenced by Betty’sbecause for there productpackaging they used twirls andstrips which meant the foodlooked more exciting but more ofa true British style.The imagery was influencedby ‘BBC Good Food’ whopresented the food in sucha unique manner, by usingdepth but also above shotswhich gave it character. Anexample of these would bethe cucumber sandwiches,the sliced cucumbers on topof the sandwiches werepresented on ‘BBC GoodFood’ which made it lookcute yet smart.Whilst the ingredients and making of thefood was from me but also my parentsgave me a lot of pointers on which foodshould be made at what time, whichhelped to give me organisation but theyalso had background knowledge on thearea.
  7. 7. Historical and Cultural Context:Do vegetarian products have a specific design aesthetic and how does your project reflect/contrast this? Why?What I thought about when doing this project is that vegetarians do have similar meals to non-vegetarians but I feel the presentation of thefood is a bit plain. This is what I wanted to improve, thats why we did the afternoon tea idea because we wanted vegetarians to try differentfoods that isn’t just salads or pasta. We wanted them to enjoy luxuries like cakes and colourful sandwiches that would be appetizing but alsoexciting. I feel that the foods vegetarians eat aren’t very exciting because of the lack of a main ingredient like meat etc. so we wanted to createan equality to foods between vegetarians and non-vegetarians. I think the design that vegetarians have is more green and they normally justhave one theme throughout which is either ‘eating healthily’ or ‘what new things can you try next’ which can get quite boring. We thought letsbring British tradition into a vegetarians balanced diet. By doing this we did:We added a colour scheme that would fit to the food products, mostof these are neutral and pastel colours because we thought that if wedon’t use bright colours then the food would stand out more. Whilstthis recipe card only has white as there background which is reallyboring and just drawn anyone’s attention. It also doesn’t have a clearaudience which also makes it plain,. The flowers on the side suggeststhat it’s more towards women but it looks to old fashioned for it to fitanyones personalities.http://www.gpb.org/files/productions/peppers-recipe-3.jpgMy recipe card shows 5 images around it which I wanted to dobecause it helps people to see the detail of each image. Whilston the other recipe card it doesn’t even indicate on what themeal should look like how it should be presented to guests,this doesn’t help the audience. We made sure that we hadimages on the back of the recipe card so that you didn’t haveto turn the recipe card all the time. As our target audience isfor 60+ we want to make sure that we cater for our audience,by making things easier and more enjoyable.
  8. 8. Finished Products:Does your finished product reflect your initial plans? How? If there are any differences,describe why changes were made. (You can use visual examples of flat plans andfinished products to illustrate this)BeforeAfterFont: What I originally thought for the font was that ithad to be more of a vintage font for it to work. Thiswent well because we experimented with differentfonts and found that the ‘Bickham Script Pro’ was thebest option as it looked handwritten. We felt that byhaving this font it would help to give the audience amore familiar look on things as the ‘hand written’ fontis known to be vintage and sophisticated. This meantthat we had no reason to change this. We changedArial font to san serif because it’s known that it is easierto read which would help our target audience a lot.We kept the original image whichwas disappointing because the imagesweren’t good enough to on the recipecard. By using a sourced image itmeant the recipe card wasn’t reallyours, the only thing that was ours wasthe design.We thought that the methods shouldbe numbered and more closetogether, this meant that it wasorganised and didn’t take up to muchspace. We decided that if we changethe font to not bold then it’s easier toread, if it was all bold then youwouldn’t know where to look first.On the bottomleft of the newrecipe card, wemade the whitebox smallerwhich meansmore of thebackground isshown, this isbetter as it looksmore neat andtidy instead ofjust having awhite box tocover the wholerecipe card.By making moreroom I made thecircle smaller onthe right page sothat there wasmore space aroundthe recipe card.There’s nothingworse then havinga recipe card thatlooks to busy tobegin withWe made theingredients in boldso that it waseasier for ourtarget audience toread, it also helpsthem to focus onthe ingredientsinstead of themethod.Our tutor told us about ‘Da Font’ which was a good websiteto use as it had quirky fonts that would help our recipe cardto look more unique. We used this for under the title andquote line which fitted well and worked affectively. We hadto change it as the other font was to boring.
  9. 9. Finished Products:Does your finished product match what you were set in the brief?How?I think our recipe cards really suit the briefbecause they wanted creative and excitingcards that would catch the eye of the customer.I think we did this due to the strong themethroughout which is our afternoon tea theme.The aim of this was to introduce luxury foodthat can be suitable for vegetarians but alsovegans, by doing this people would be morelikely to want to try out the different recipes.We also took our own images which meant thatthey can discover our type of style when itcomes to photography which is a bonus. Wealso made sure that we had the VegetarianSociety Logo on our recipe cards, this has madethem look more professional. By having thislogo on then vegetarians will recognise the signand want to take the recipe cards. This makes itlook different to other recipe cards. We madesure that our theme was strong because of theamount of culture and history it’s got. BritishCuisine has always been a strong tradition anda part of what we do so it’s important toincorporate that into the recipe cards.Our recipe cards are known to be like acollection so you can collect every card whichwould gradually make up the whole afternoontea experience. The brief wanted us to comeup with recipes that could come from all overthe world, we based ours with British cuisineas we know the Vegetarian Society is a Britishbased company that have had historical roomsfrom the 1800s. This is important as it showsthat they have a history that involves vintageBritish cuisine which is what our recipe cardsare all about.
  10. 10. Finished Products:How did the use of peer feedback help you in your production?(Reference specific examples and their final outcome in finishedproduct)I got feedback from both my peers and also my grandma. It wasimportant to ask her as she is my target audience. What she talkedabout was:After Before:- The colour coordination wasn’t to strong which meant it was to distracting.( The bright orange background was the background we picked for ourrecipe cards, as you can see the colour is to dark to put on the recipe cardso we used the opacity method. Which meant that the background wouldbe lighter, we tried to see what it would look like to be a bold backgroundbut I figured that our target audience wouldn’t want this due to the factthat they don’t like bold colours. That’s where we really got going with thepastel and neutral colours).-The text was to bold which meant it was quitedifficult to read, also the font size was a bit to smallto read.(This shows the difference we made in our recipecards. We improved this by making both theingredient and method font in san serif as it’s clearerto read. We looked through different fonts to find theperfect one that wasn’t to complicated. I made surethat the font had noticeable fonts as this makeseach letter look simpler to understand. We alsomade the font size from 10 to 12 so that it was mucheasier to read).BeforeAfter
  11. 11. Finished Products: PART 2How did the use of peer feedback help you in yourproduction?(Reference specific examples and their final outcome infinished product)- There is to many different types of font on the pagewhich makes it look to busy.(This was a big eye opener for the group because wechose different fonts thinking that it would make therecipe card more fancy and energetic, then by having thisfeedback we realised that the card was becoming lessand less sophisticated. This made us go on ‘Da Font’which meant we could pick any font. The font we chosewas ‘Fish Finger’ which was good as it made the recipecard look sophisticated but also put across a strongpersonality on the card. We used this for the quotesection and the prep times which is under the main title,this reduced the mixture of fonts but also made the recipecard more neat and created more space for other thingslike imagery and background space.We also got some useful information from our peers which helped us toimprove our work further which was:- The pictures are very clear and have a lot of different angles to show thefood better. The image also had depth which makes the food look moreappetising.(When doing my photography I used different research methods like usingGoogle images and also BBC Good Food images. This helped me a lotbecause they portrayed food in a professional way which helped me touse different angles and techniques that they used. I made sure that Iused my own techniques and skills so that the image would fit well withthe recipe cards as we based the layout around a sourced image. It wasimportant to get our images as similar as the sourced images as possible.We didn’t edit the images to much because we wanted the natural colourof the foods to come out, this made it look more appetising).Before AfterBeforeAfter
  12. 12. Finished Products:Discuss the strengths and weaknesses of your final product regarding its technical and aesthetical qualities.What I dislike about ourfinished product is the fact thatwe have some sourced imagesand our own. This isnt goodbecause when you go throughthe recipe cards, you can tellthat some images are sourcedand some are our own. This isdue to the lighting and qualitydifference of our images. If weinserted all our images in then Ithink it would be much smarterthan having 2 sourced and therest our own pictures. Thiswould make a balance ofpictures overall.I like our imagery here, we used the opacity tool onthis image so that it looks like the image is drifting intoour white box. This covers more space and makes thecard look more professional. By using more imagery onthe back it means that the customer can see what ittruly looks like even if it’s a faint edit.I think the font could have beenimproved further by making thefont larger but also cuttingdown on the text. Our targetaudience would prefer simple,straight forward sentences. Byhaving paragraphs it makes thecooking less positive.I love the use of the title font, it portrays thefood like it’s a rich substance, has class about it.The title adds to the theme of old fashionedafternoon tea. By having a nice title, it helps tosell the product. A good title in a newspaperhelps to sell the article.I think the white box was veryaffective as it helped to show thetext more freely. We went on AdobePhotoshop which helped us to usethe ‘Shape Tool’ this gave us thecircle and box which was used forthe text and imagery.I dislike the stripes over the image, this wasonly because it doesn’t show the imageproperly but it also doesn’t affect our targetaudience very well. It makes it look morefresh and arty which is something 60+ mightnot always be interested in.I think the three imagery boxesare a win/win because theangle and detail of each imageis probably an angle that notmany people see from food.The detail is eye catching andyou wouldn’t normally see thislayout on a recipe card.We didn’t change the colour of the vegetariansociety logo as the green symbolises theircompany and brand. By having a different colourbackground, it truly helps to show of the logo,which makes our cards look professional.
  13. 13. Finished Products:What skills/knowledge have you gained/developed in this project? How could these be appliedin future practice?What I’ve learnt throughout this project is that team work is quite important, everyone has different ideaswhich help to brain storm. By doing this it helps you to produce Ideas you didn’t think you’d have. Whilstdoing this I made 4 thin rectangles to put around the image. I was proud of this idea as it made all the recipecards look quite quirky. What’s good about traditional piece is that you have the theme but adjust it to howyou thinks best. So by making those rectangles it meant that the theme was afternoon tea but it made thepicture look like it was stuck down or like a frame. This makes it look smart but still sophisticated. I’vedeveloped my knowledge of how to cook different foods as I’ve not had to much experience in that area.Making the food meant that I could learn about how much quantities to use and how to make lovely food thatwould be useful in the future. I’ve developed my understanding of photography by researching how topresent the food, by putting different sandwiches on top of each other, whilst sorting our the lighting settings.It really opened my eyes to cameras work and how depth of field is always important. I’ve gained a lot ofknowledge about the vegetarian society, what I’ve learnt in the past about vegetarians is that they didn’t havemeat because of the cruelty to animals but I didn’t realise how much choice there was to eat. My initial ideawas thinking that vegetarians could only really mess around with salads and pasta dishes, it’s quite excitinghow they can still have the same products but just without the meat. Using Photoshop has really helped meto gain confidence with it again because without it I wouldn’t have known how to do a clipping marktechnique etc. The clipping mark technique really helped and made the recipe cards look more fresh andexciting. By being in a group you realise the amount of techniques you can do by learning of one another andtrying to improve your own skill s yourself.
  14. 14. Production ProcessesDo you believe your work is creative and technically competent? Why?(Reference specific examples (use images if this will help) of where you believe your work is particularly visually ortechnically impressive)I think our imagery was our main focus in this project as it showed the images is a morecreative light. The idea of having three close up images underneath the main one was a goodidea as it didn’t make the page look to cluttered and it has made time for the audience tolook at each image and calculate how they would make there own product. We made sureevery image was the same shape and cropped each area where we thought it wasvisualising.We used circular shapes to show off ourimages on the pack page. We wanted thisas it gives another point of view to theaudience and also make the audiencewant to look directly in the centre of theimage. That’s where are main product is.To do we this used the ‘shape tool’ thatlooks like this:The shape wewanted was the‘Eclipse Tool.’Once we putthis on then weused the clipping mask method, we madethe sure image was below the circle andthen we pressed ‘clipping mask’ on thelayer with the image and then it producedthe final product.Our title and sentence understand wasquite impressive. We chose this ideabecause we thought that people alwaystry and fine the ‘prep time’ and‘cooking time’ etc. By putting it underthe title it meant more people can readthe title and then realise that theinformation they need is at the top.This makes it easier for them to get theinformation quickly. I thought it wouldbe a good idea to put it under the titleas it looks like a line for the main titlebut in words. This makes it look visuallyunique but also quite modern by havingthe Bickham script pro font and the fishfingers font together.
  15. 15. Production Progress:How effectively did you manage your time? (Could you have used time more wisely? Did a particular aspectof the project take longer than expected? Did you complete everything on schedule?)I think our timings for this project went really well as we finished before we were expected to. This isn’t annegative issue as it gave us the time to go back to our work and actually re-do something that were probablynot correct. We also asked our tutor is the work that we’ve finished was good enough. We received somegood points which meant we went over the work to make it a better standard. Once we made all the cards itwas quite tricky to improve them all because we tried to make all the recipe cards as similar as possible.Once there was something to change then we all had to go through the twelve recipe cards and re-do thepart that needs improving. This took longer than expected and we had to do it several times. When we finallydid them all then we finished it to the guided time which was good for us. What took the quickest was whenwe started making all our recipe cards, this was quite good as Me and Charlotte made the first recipe card inone day which meant when Marie came back, she would know what it looks like and then she would copyfrom that on her next recipe card. We went through about 3 each in one day which made 9 after one day.Then we had 4 days to make 3 more. This was done well as we did one each the next day which left usnothing to do but to get peer advice and then re-do what was wrong with it. We organised our photographyaround when we did our recipe cards and that was easy because we already produced them. Thephotography took two days so we had one day to fit all the images and do some tweaks and that was usfinished. We completed everything that we had to do on schedule which meant we can learn about howorganised things were and then keeps those skills for the future.
  16. 16. Production Processes:If you could repeat the process what would you dodifferently?1. What I think I would have done differently is to makesure that all the photographers knew how to presentthe food and have sufficient research on how to makeall our food products similar. The negative part of acouple was Marie’s and Charlotte’s images didn’t lookappetising so we had to used sourced images. Thismeant we had an uneven balance of our own imagesand the sourced images. What would have been betteris that we should have just had all of our images or allsourced images. This would have made all our recipecards similar and professional.2. When doing our recipe cards we didn’t think aboutputting extra’s on like ‘when you make this why not trya sauce with it’. Little paragraphs like that would makea difference, as it gives them guidance but also helpsthem to create some fun dishes. We just did theingredients and method which probably wasn’tenough. We did do this method on one of our recipecards but we should have done on much more of themso the audience can have new and exciting ideasabout how to cook.Sourced Our Own Images
  17. 17. Constraints Experienced:What constraints did you encounter and how did you consider/avoid them?Legal ConstraintsThe legal constraints that we had to take into consideration are photography, graphic design and copy right issues etc. We first of all thought that bymaking our own pictures then there wouldn’t be an issue with copy right laws. Copyright is when a law helps to cover someone’s work so that no oneelse can touch it. The good part of this is that the owner can sell there product and promote it to others but it will be protected so no one else can copyor have the idea. So by having our own images it means we don’t have to copy but instead have our own unique images for our recipe cards. We hadto use two sourced images which we’ve shown where we have got it from so it doesn’t look like we are portraying there ideas as our own. We madesure we signed a document to show where we were location wise, so the company and college would know where we are. By signing a document itmeans they can go back to that document to make sure everything was organised and correct. We used sourced recipes which is okay we showedwhere we got it from and it also fitted well with our brief requirements. Our graphic design was based on a strong theme of ‘Afternoon Tea’ and as ourbrief told us to be creative and exciting with our work, we then showed this on each recipe card to show our uniqueness and colourful theme to ourclient.Regulatory ConstraintsWe made sure that when doing this project, we would make sure that our work was suitable for anyone’s needs. Our recipe cards are targeted topensioners as they are classed as the vulnerable in our society but that doesn’t mean that 59 and younger can not use our recipe cards. When takingthe pictures and graphic design we wanted the layout to be neutral and innocent so that people from any age and background can feel that they canuse it for themselves. The ASA is the advertising standards agency that has codes to prevent the public from being hurt or disheartened by anypromoted product. By showing our recipe cards to the public, I made sure that we didn’t use any bad language, pictures that are fake or air brushedand miss-leading products that weren’t suitable for vegetarians. Instead we used formal language for our target audience to understand as they havebeen brought up with the proper English language. Our pictures weren’t edited, this showed there naturalness to the public without being fake and allour recipes have been tested and our suitable to our audience.Financial ConstraintsThis was quite simple for us as we all created a budget sheet, this sheet calculated the price of all the ingredients we would need for our project.What’s good about this was I went home and found the things that were already stored in the house, this meant I didn’t have to spend as much for theingredients. We did have to pay for these ourselves which might have been difficult if we didn’t have the money but we did save up so that we couldbuy the ingredients. I did my cooking at home which meant I didn’t have to travel far to get my ingredients, I got a bus which cost me £2 return intoKnaresborough, once I got my ingredient we cost me £17, I got some and cooked. This was contributed to the project, which added up to the overallcost. I made both the food and photography which meant I didn’t hire anyone to do it. Marie and Charlotte didn’t hire anyone either which meant wesaved money and didn’t have any legal complications. We all have background in cooking and photography so this was cheaper and easier for us.
  18. 18. Management:How did you work as part of a group? (Did you lead the project? What parts of the project did you take chargeof? Did you enjoy working as part of a group? Why?)When being in a group it’s normally quite fun due to different ideas going around the room. When it came toactually negotiating ideas and trying to listen to one another I don’t think it worked very well. Instead of this,one person would talk about one idea and then that would be used without negotiating any other idea, this isn’talways the best way. By everyone putting their ideas on the table, it’s easier to see which idea is the best, thiswould make it easier and less stressful. Instead whoever thought of something first, then it would be put downwith no further question. In our group everyone was a photographer as we’ve all had past experience, thishelped a lot for when we did our food. Charlotte and Marie cooked between them whilst I made my own athome, this was good as I could put my own creative ideas on it. My main jobs without the group would becontributing to the graphic designing, photography and recipes. I was quite proud as it was my idea to createthe ‘Afternoon Tea’. This meant I had a vision of what to put into the recipe cards and how to present them. Forexample I thought the stripped background would be the best option for the recipe cards because it added afresh British look but also you can edit it to make the colours less strong. The strips looked light a Britishgarden pattern, it’s most likely that people would use it for banners and celebration plates. I feel I was leaderbecause of producing the idea in the first place but during the project I think the way we worked meant that wedidn’t need a leader. Instead we said what we needed to do and then got on with it which was probably thebest option. I overall would have preferred to do the project on my own because I think I would haveintroduced more British flavour by adding flowers and extra information on the ingredients. As a group weproduced a lot of ideas which produced the final product, that is a positive.
  19. 19. Management:How important is communication when working in a group?(Use specific examples from working in a group on this project)When starting the project we didn’t really need to use much communication until we actually started making the recipe cards. We startedquite smoothly as Me and Charlotte made the recipe cards which meant Marie would just have to copy. Then once we got those done I feltill which meant Charlotte and Marie would have to make the food whilst I made the 4 other recipes. This meant we didn’t really have muchcommunication when making the products. This was quite bad because I wouldn’t know how they were presenting their food, as theywouldn’t know what I was doing. That’s why communication is important in this way because by communicating you get jobs done at ahigh standard. It helps you to gain confidence so that you know what your doing during the project. Another example of when we usedcommunication within the group was when we were exchanging ideas to one another. This is a similar answer to the question before whensaying that you have to organise all your ideas and thoughts, this helps as you can find out which answer is the most hopeful. Withoutlistening to one another then you can’t get jobs done which I’ve learnt during this group project, by being negative about other peoplesideas isn’t fair which happened within in our group. By listening to ideas freely then we would have made our recipe card even stronger.What have you learnt about working in a group and how will you apply this to future practice?What I’ve learnt from this project is that you can get a lot of sufficient work covered at a high standard, by working together andcommunicating, your more likely to get a large amount of work done. It’s important to also not get to stressed within your work becauseonce you do then you can’t communicate properly which means the work isn’t to a proper standard. When you get a lot of work done thenyou have to learn to split the work load between each person in the group, this is what I’ve learnt. What we did was we split each recipe sothat we had four each to do, we would research each of them and then making the recipe cards. After two days we made 12 recipe cardswhich was good and we were ahead of schedule. I learnt that you have to enjoy what you are doing when in a group because it’s morerelaxing to just be set your about of work and not a whole project. If you do it to the standard of the rest of the group then all the workshould be at a high standard. By enjoying what you are doing it means you have nothing to lose, work and discussion is always better thanstressed and not communicating. I also learnt that when you are working in a group, you have to share responsibilities. This is because ifsomeone makes a mistake, it could be partly your fault because of miss communication or you didn’t explain the idea properly. All of thesethings that I have learnt will really help in the future as I will add these techniques to group work in the work place. I would make sure thereis one main voice that writes down all the ideas that we should use, then once they have been picked then I’d make sure all the work isspit correctly and that everyone knows exactly what they are doing. This will make high quality work for the business.
  20. 20. Management:What have you learnt about working in to a brief andhow will you apply this to future practice?When working to a brief you have to make sure that what youinvolve in your work is what your client wants from you. This ishow a freelancer would work by checking the brief all the timeto see every detail so that they can interpret this into the work.I made sure I looked at the brief all the time so that I wasn’tmissing anything, during the process we made sure theVegetarian Society logo was on each of the recipe cards. Wemade space on each card so that it was visible and easy tosee when looking at the recipe card. The size of the logo wasa reasonable size so that people would recognise it and wealso kept the colour scheme so that vegetarian people wouldpick it up for there own cooking needs. We made sure that weused vegetarian recipes that would be suitable for there dietand also interpreted a strong theme throughout. What helpedtowards the theme was that we used vintage plates andsaucers, this gave the old fashioned afternoon tea vibe thatwe were looking for. Also the elegant colours and imageryreally helped to give our recipe cards a good appearance, thiswould be suitable for the client. Working to a brief is quitenice because everything is organised before you start, theclient tells you what they need and then you try and interpretan idea that will hopefully be likeable to that client. I will applythese things to future practice because whatever work your in,you would have to make a suitable job for your boss orwhatever product you have to make, so what I would have todo is listen, communicate and produce my own ideas forthose projects. This will help me in future projects.

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