1. Kristen Gero

2.  Provide personal, professional expertise to
assist our clients in their insurance decisions.
 Provide quality companies for clients to
choose from in auto, home, flood, and life
insurance
 Provide the best value for the client’s money
 Enhance client interaction by speaking with
them about their needs and wants with
insurance
 Answer questions and concerns

3.  20 years in Pinellas County
 Family owned and operated
 Richard Michael LeMarbre started the
business
 Started as an Allstate agent in 1997
 Went independent in 2010 to better serve the
clients
3 Employees
 Kristen Gero- Condo and Auto insurance specialist
 Gary Smith- Financial Advisors
 Debbie LeMarbre- Flood Specialist

4.  Target Market Analysis
 Geographic
 Pinellas County
 Pasco County
 Tampa Bay
 Demographics
 Clients who own their own home/condo/mobile home
 Clients needing insurance or financial service
assistance
 Clients needing advise about coverage's and companies
 Behavior Factors
 Anyone needs assistance with a review of their current
situation
 Clients needing insurance or insurance advice

5.  Insurance clients
 New home buyers
 Commercial clients
 Any one with an insurance policy that would like a
review to make sure they are properly insured and all
discounts applied
 Speak to clients that don’t choose us or who cancel
their policy to see why
 Use a focus group that consists of new clients as well
as old clients
 The new clients are there for the price and service
 The clients that are now longer with us as an agency
either left because they got a really chip price or they
sold their car
 Clients want a way to reach us on weekends and after-
hours

6.  Strengths
 Family owned & operated
 20 plus years of knowledgeable staff
 Personal, Professional expertise to our clients
 Weaknesses
 Limited home insurance companies in Pinellas
County
 Opportunities
 Ample companies to insure condo’s
 Threats
 Computer problems

7.  Direct Insurance Companies
 Huge agents that represent more companies
that we offer
 Insurance companies that use unlimited lead
sources
 Competitors that use unfair practices such as
lowering the values of homes and
underinsuring clients

8.  Mission Statement
 Our goal is to provide personal, professional
expertise to assist our clients in their insurance
decisions.
 Goals
 To have a premium growth of 20%
 To maintain all policies that are currently in the
book of business
 To double the auto book by 2014
 To grow referral based business by 25%

9.  Create ad campaign for TV
 Create ad campaign for yellow pages

10.  Budget
 Monthly budget of $350 for lead programs
 Maintain marketing at 5 hours per week per
employee
 Keep costs of operation lower that costs of
production
 Controls
 Increase customer satisfaction
 Monitor monthly sales & premium

11.  Research and attract new home, auto, and
financial companies
 Research to find the most effective lead
programs that are available

12.  LeMarbre, R. M. (2011). Retrieved January 7,
2013, from LeMarbre Insurance Service:
www.lemarbreinsurance.com
 Keller, P. K. (2012). Marketing Management.
Upper Saddle River: Pearson.