CSC C3 : CONNECT. COMMUNICATE. COLLABORATE.<br />Beyond the Field of Dreams: Building a Successful Social Business Strateg...
Socialize My Intranet?<br />
CSC: 50+ Years of Client Service Excellence<br />2,500 world-class customers — 90 countries — 94,000 employees <br />A TRU...
We Speak Our Customers’ Languages, Addressing Them Through Our Six Industry Verticals, Supported by Our Global Delivery Ne...
Enterprise 2.0: It’s No Field of Dreams<br />
CSC’s Collaboration Journey<br />CSC C3: Connect. Communicate. Collaborate.<br />Integrate<br />Extend<br />Evolve<br />Th...
Where Are You On Journey?<br />
Business Problem<br />
Build the Business Case<br />Review<br />Review<br />Review<br />Review<br />Decide<br />Integrate<br />Socialize — Analyz...
C3: Connect. Communicate. Collaborate.<br />CSC C3: Connect. Communicate. Collaborate.<br />Award-winning, enterprise-clas...
C3 Adoption Best PracticesSecret Weapons to Going Viral, Global<br />CSC C3: Connect. Communicate. Collaborate.<br />Asia ...
C3 Provides Business Value<br />CSC C3: Connect. Communicate. Collaborate.<br />
C3 Wins Hearts and MindsBecomes Part of Everyday Work<br />CSC C3: Connect. Communicate. Collaborate.<br />* Consolidate<b...
Plan For Adoption<br />You can’t plan to go viral. <br />You can’t go viral if you don’t plan well.<br />
Plan For Adoption<br />Best Practices<br />You can’t plan to go viral. You can’t go viral if you don’t plan well.<br />
Best Practices<br />Plan For Adoption<br />You can’t plan to go viral. You can’t go viral if you don’t plan well.<br />
Secure Top Down SupportExecutives as Advocates<br />Plan For Adoption<br />
Plan For Adoption<br />Build GroundswellLocate & Enable Fans (Advocates)<br />
Plan For Adoption<br />Build Examples for WorkSeed Use Cases<br />
Plan For Adoption<br />Build Examples for WorkSeed Use Cases<br />
Plan For Adoption<br />Watercooler<br />“<br />People work better together when they <br />“<br />know each other<br />on ...
“<br />“<br />By 2014, social networking services will replace e-mailas the primary vehicle for interpersonal communicatio...
CSC CommunitiesInnovation Through a Well-Crafted Ecosystem<br />CSC Communities<br />ALUMNI<br />PUBLIC<br />CLIENT & PART...
CSC Communities Overview<br />#e2conf-18<br />CSC Communities<br />CSC CommunitiesInnovation Through a Well-Crafted Ecosys...
If You Plan Well, They Will Come!<br />CSC Communities: Lessons Learned<br />Be Credible<br /><ul><li>Do your homework
Know the industry, your company, your culture
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Csc case study_j_boye11_final

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CSC Case Study Presentation delivered in the Intranet Track, Thursday, May 5, 2011 at the J. Boye Philadelphia Conference.

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Csc case study_j_boye11_final

  1. 1. CSC C3 : CONNECT. COMMUNICATE. COLLABORATE.<br />Beyond the Field of Dreams: Building a Successful Social Business Strategy<br />Claire Flanagan<br />CSC<br />Director, KM<br />Social Business/Communities<br />
  2. 2. Socialize My Intranet?<br />
  3. 3. CSC: 50+ Years of Client Service Excellence<br />2,500 world-class customers — 90 countries — 94,000 employees <br />A TRUE GLOBAL DELIVERY MODEL<br />FORTUNE 150, “MOST ADMIRED COMPANY"<br />CSC Locations<br />Other Client Engagements<br />MISSION-CRITICAL DELIVERY EXCELLENCE<br />SIX INDUSTRY VERTICALS<br />$16.2 B BUSINESS SOLUTIONS & SERVICES<br />
  4. 4. We Speak Our Customers’ Languages, Addressing Them Through Our Six Industry Verticals, Supported by Our Global Delivery Network<br />Chemical,Energy & NaturalResources<br />Healthcare<br />Technologyand Consumer<br />Manufacturing<br />Financial Services<br />Public Sector<br />BUSINESS SOLUTIONS<br />OUTSOURCING<br />WORLD SOURCING<br />
  5. 5. Enterprise 2.0: It’s No Field of Dreams<br />
  6. 6. CSC’s Collaboration Journey<br />CSC C3: Connect. Communicate. Collaborate.<br />Integrate<br />Extend<br />Evolve<br />This is one step of many — it’s part of the journey<br />
  7. 7. Where Are You On Journey?<br />
  8. 8. Business Problem<br />
  9. 9. Build the Business Case<br />Review<br />Review<br />Review<br />Review<br />Decide<br />Integrate<br />Socialize — Analyze — Audits — Revise <br />
  10. 10. C3: Connect. Communicate. Collaborate.<br />CSC C3: Connect. Communicate. Collaborate.<br />Award-winning, enterprise-class, global social collaboration in which employees: <br />Connect: Time zones and distance will no longer be barriers<br />Communicate: Share their work, share their thoughts<br />Collaborate: Get work done with others<br /> Finalist 2010<br />Internal Evangelist<br />of the Year Award<br />November 2009<br />Community Adoption Award<br />October 2009<br />Jive Champion Award<br />September 2010<br />
  11. 11. C3 Adoption Best PracticesSecret Weapons to Going Viral, Global<br />CSC C3: Connect. Communicate. Collaborate.<br />Asia <br />Pacific<br />EMEA<br />North<br />America<br />India<br />Latin<br />America<br />
  12. 12. C3 Provides Business Value<br />CSC C3: Connect. Communicate. Collaborate.<br />
  13. 13. C3 Wins Hearts and MindsBecomes Part of Everyday Work<br />CSC C3: Connect. Communicate. Collaborate.<br />* Consolidate<br />* Pilot End <br />Contributors<br />35%<br />Consumers<br />65%<br />
  14. 14. Plan For Adoption<br />You can’t plan to go viral. <br />You can’t go viral if you don’t plan well.<br />
  15. 15. Plan For Adoption<br />Best Practices<br />You can’t plan to go viral. You can’t go viral if you don’t plan well.<br />
  16. 16. Best Practices<br />Plan For Adoption<br />You can’t plan to go viral. You can’t go viral if you don’t plan well.<br />
  17. 17. Secure Top Down SupportExecutives as Advocates<br />Plan For Adoption<br />
  18. 18. Plan For Adoption<br />Build GroundswellLocate & Enable Fans (Advocates)<br />
  19. 19. Plan For Adoption<br />Build Examples for WorkSeed Use Cases<br />
  20. 20. Plan For Adoption<br />Build Examples for WorkSeed Use Cases<br />
  21. 21. Plan For Adoption<br />Watercooler<br />“<br />People work better together when they <br />“<br />know each other<br />on a personal level.<br />http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1653<br />
  22. 22. “<br />“<br />By 2014, social networking services will replace e-mailas the primary vehicle for interpersonal communications for 20 percent of business users.<br />Gartner Predicts 2010<br /> “Social Software Is an Enterprise Reality”, December 2009<br />http://bit.ly/gIthoV<br />
  23. 23. CSC CommunitiesInnovation Through a Well-Crafted Ecosystem<br />CSC Communities<br />ALUMNI<br />PUBLIC<br />CLIENT & PARTNER<br />EMPLOYEE<br />COMMUNITY<br />CSC<br />3<br />C<br />
  24. 24. CSC Communities Overview<br />#e2conf-18<br />CSC Communities<br />CSC CommunitiesInnovation Through a Well-Crafted Ecosystem<br />
  25. 25. If You Plan Well, They Will Come!<br />CSC Communities: Lessons Learned<br />Be Credible<br /><ul><li>Do your homework
  26. 26. Know the industry, your company, your culture
  27. 27. Map project to company strategy</li></ul>Engage Sponsors<br /><ul><li>Talk executive
  28. 28. Build partnerships with stakeholders
  29. 29. Locate sponsors to “walk the talk”</li></ul>Move Quickly<br /><ul><li>Speed to users (pilot, frequent releases)</li></ul>Plan for Adoption<br /><ul><li>Select the right tool, plan for scale and make the best first impression
  30. 30. Locate advocates to go wide, global
  31. 31. Think top down, bottom up, sideways
  32. 32. Seed use cases; don’t forget the Watercooler
  33. 33. Allow collaboration patterns to emerge; self-service</li></ul>Be Ready to Adapt<br />
  34. 34. THANK YOU<br />Claire Flanagan<br />Director, KM and Enterprise Social Business, Communities Strategy<br />CSC Office of Innovation<br />Linked In: http://www.linkedin.com/in/cflanagan<br />Twitter: cflanagan<br />

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