1. Engaging with Carbon Capture and
Storage (CCS)
Kirsty Anderson, CCS Knowledge Share Manager
04 October 2011
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2. Longannet Power Station
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3. Extensive use of existing assets
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4. Project Timeline and Engagement
Activity Evolution…
Pre-Qualification Outline Solution Bid FEED Negotiations
2007 – Q2 2009 Preparation Q1 2010 – Q2 2011 Q2 2011 - Present
Q2 – Q4 2009
• Long period prior to •Mobile Test Unit •Consortium project •Commercial
Project Qualification launch event team expanded to negotiations for next
Criteria an average of 202 phase of the Project
announcement •Formation of Project FTEs working to are ongoing
Consortium deliver nearly 1700
• Rapid growth of CCS FEED deliverables •Release of FEED
conference industry •Submission of learning anticipated
European funding bid • Change of shortly
•ScottishPower led bid
•Growing press and Government
•Completed visitor public interest in the • The ScottishPower
centre refurbishment Project Consortium
at the station becomes sole
•Successful pre-
qualified bidders bidder in the UK
announced CCS competition
• Early statutory
engagement begins
• High level awareness raising • Big profile raising
• Increasing project profile and local campaign • Targeted, low profile stakeholder activity
excitement • Creating Consortium • Engagement efforts focussed on Consents
• Building stakeholder relations identity and CCS story • Developing FEED knowledge for public
• Creating strong (internal and • Continuous key consumption
external) Project Advocates stakeholder updates
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5. Findings From FEED
Despite all our positive engagement work, the risk of public
Public Opposition opposition to our Project is still one of the top 5 highest scoring risks
on our risk register.
Early engagement with key decision makers, internal stakeholders,
Early Engagement local communities, regulators and potential partners, proved hugely
beneficial.
CCS is a complex topic that can be helped with visual aids. The MTU
and Visitor Centre were highly successful tools, but simpler methods
Tangible Examples like plasticine storage models, video clips and opportunities to meet
CCS team members also worked well.
Capture, transportation and storage should always be bundled
CCS Story together for stakeholders, although Consortium Partners should be
responsible for their own detailed messaging.
Invest in your Project Team – experts who can communicate well are
the best proponents of your work.
Building Trust The importance and value of 3rd party advocates should not be
underestimated.
CCS requires more than a business as usual approach to engagement
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6. DISCLAIMER!
CAUTION
I am not a
Social Scientist!
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7. 5 Golden Rules of Engagement
Take the initiative and get to know your stakeholders
Listen… no really listen!
Establish true trust and credibility
Give them a little Razzle Dazzle
Show you are in it for the long haul
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8. Take initiative and get to know your
Stakeholders
• Social Characterisation
– Use local staff members to help with
community stakeholder mapping
– Identify friendly influencers within
important stakeholder groups
• Make the first move
– Mutually beneficial to involve key
stakeholders in your engagement strategy
• Be prepared to follow through on
advice and maintain relationships
• Don’t ignore challenging stakeholders
– but know your limits
Longannet Power Station Head of Security and Local Councillor (left) with local interest group reps.
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9. Listen… no really listen!
• Adjust your messaging to meet your
stakeholders at their level
• Provide one point of contact for stakeholders "Wisdom is the
– Support team members with the most passion, reward for a
enthusiasm and commitment to take these roles, lifetime of
helping them feed information back to the Project listening... when
you'd have
Team
preferred to talk.”
• Always track and respond to questions - D.J. Kaufman
– All responses should be open, transparent and timely
– Tracking questions helps to refine messaging and
understand stakeholder concerns
• Control the timing, agenda and if possible the
location/ layout for any consultation or
engagement activity
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10. Establish trust and credibility
• Communicate openly and honestly
particularly around areas of risk
• Third party advocacy and independent
review
• Work with all project partners to create a
unified, consistent CCS proposition
• Do your homework and produce reference
materials prior to meetings
Prof. Stuart Haszeldine, ScottishPower CCS Professor, University of Edinburgh
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11. Razzle Dazzle
• Important balance between sparkle
and substance
– Positive publicity and proud ambitious
messaging can create excitement and
momentum behind a project
– However, headlines with no substance
destroy credibility
Local junior school graffiti art created at Longannet PowerStation for the MTU launch.
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12. In it for the long haul
• Fully integrate engagement activities into
the Project Programme for the life of the
Project
• Develop clear consultation plan and
communicate this to all relevant
stakeholders
• Highlight all tangible examples of
commitment to reassure and motivate
stakeholders
• Establish set engagement check points and
always brief key stakeholders in advance of
any major announcements
Examples of site visits to Longannet Power Station.
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13. 3 Platinum Products…
Advocating Advocacy De-Engineering Your Team
Kirsty McNab P6 Tom Melville P7
Ed
Education, Education, Education
d
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14. Advocating Advocacy
• Cross party political support
• Environmental NGO support
• Introduces key members of
our CCS team
• Value in terms of
independent advocacy, but
also in awareness raising
amongst key stakeholders
• Not without it’s factual
challenges though!
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15. De-Engineer Your Team
• Media training
• Away day messaging
sessions
• Prepared slide packs &
speeches
• Messaging memory
joggers
• Stakeholder exposure
• Affirming feedback
• Senior Executive
recognition of
achievement
Positive response from stakeholders and the CCS Team!
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16. Education, Education, Education
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17. Summary
Contact: kirsty.anderson2@scottishpower.com
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18. Engaging with Carbon Capture and
Storage (CCS)
Kirsty Anderson, CCS Knowledge Share Manager
04 October 2011
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