Engaging with Carbon Capture andStorage (CCS)Kirsty Anderson, CCS Knowledge Share Manager04 October 2011                  ...
Longannet Power Station                          2
Extensive use of existing assets                                   3
Project Timeline and Engagement  Activity Evolution…Pre-Qualification                        Outline Solution Bid         ...
Findings From FEED                              Despite all our positive engagement work, the risk of public          Publ...
DISCLAIMER!  CAUTION      I am not a    Social Scientist!                        6
5 Golden Rules of Engagement    Take the initiative and get to know your stakeholders    Listen… no really listen!    Esta...
Take initiative and get to know your  Stakeholders                                               • Social Characterisation...
Listen… no really listen!• Adjust your messaging to meet your  stakeholders at their level• Provide one point of contact f...
Establish trust and credibility                                      • Communicate openly and honestly                    ...
Razzle Dazzle• Important balance between sparkle  and substance   – Positive publicity and proud ambitious     messaging c...
In it for the long haul                                         • Fully integrate engagement activities into              ...
3 Platinum Products…      Advocating Advocacy                     De-Engineering Your Team        Kirsty McNab P6         ...
Advocating Advocacy                      • Cross party political support                      • Environmental NGO support ...
De-Engineer Your Team                    • Media training                    • Away day messaging                      ses...
Education, Education, Education                                  16
Summary          Contact: kirsty.anderson2@scottishpower.com                                                  17
Engaging with Carbon Capture andStorage (CCS)Kirsty Anderson, CCS Knowledge Share Manager04 October 2011                  ...
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Kirsty Anderson – CCS Public Engagement – Presentation at the Global CCS Institute Members’ Meeting: 2011

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Kirsty Anderson – CCS Public Engagement – Presentation at the Global CCS Institute Members’ Meeting: 2011

  1. 1. Engaging with Carbon Capture andStorage (CCS)Kirsty Anderson, CCS Knowledge Share Manager04 October 2011 1
  2. 2. Longannet Power Station 2
  3. 3. Extensive use of existing assets 3
  4. 4. Project Timeline and Engagement Activity Evolution…Pre-Qualification Outline Solution Bid FEED Negotiations2007 – Q2 2009 Preparation Q1 2010 – Q2 2011 Q2 2011 - Present Q2 – Q4 2009 • Long period prior to •Mobile Test Unit •Consortium project •Commercial Project Qualification launch event team expanded to negotiations for next Criteria an average of 202 phase of the Project announcement •Formation of Project FTEs working to are ongoing Consortium deliver nearly 1700 • Rapid growth of CCS FEED deliverables •Release of FEED conference industry •Submission of learning anticipated European funding bid • Change of shortly •ScottishPower led bid •Growing press and Government •Completed visitor public interest in the • The ScottishPower centre refurbishment Project Consortium at the station becomes sole •Successful pre- qualified bidders bidder in the UK announced CCS competition • Early statutory engagement begins• High level awareness raising • Big profile raising• Increasing project profile and local campaign • Targeted, low profile stakeholder activity excitement • Creating Consortium • Engagement efforts focussed on Consents• Building stakeholder relations identity and CCS story • Developing FEED knowledge for public• Creating strong (internal and • Continuous key consumption external) Project Advocates stakeholder updates 4
  5. 5. Findings From FEED Despite all our positive engagement work, the risk of public Public Opposition opposition to our Project is still one of the top 5 highest scoring risks on our risk register. Early engagement with key decision makers, internal stakeholders, Early Engagement local communities, regulators and potential partners, proved hugely beneficial. CCS is a complex topic that can be helped with visual aids. The MTU and Visitor Centre were highly successful tools, but simpler methods Tangible Examples like plasticine storage models, video clips and opportunities to meet CCS team members also worked well. Capture, transportation and storage should always be bundled CCS Story together for stakeholders, although Consortium Partners should be responsible for their own detailed messaging. Invest in your Project Team – experts who can communicate well are the best proponents of your work. Building Trust The importance and value of 3rd party advocates should not be underestimated. CCS requires more than a business as usual approach to engagement 5
  6. 6. DISCLAIMER! CAUTION I am not a Social Scientist! 6
  7. 7. 5 Golden Rules of Engagement Take the initiative and get to know your stakeholders Listen… no really listen! Establish true trust and credibility Give them a little Razzle Dazzle Show you are in it for the long haul 7
  8. 8. Take initiative and get to know your Stakeholders • Social Characterisation – Use local staff members to help with community stakeholder mapping – Identify friendly influencers within important stakeholder groups • Make the first move – Mutually beneficial to involve key stakeholders in your engagement strategy • Be prepared to follow through on advice and maintain relationships • Don’t ignore challenging stakeholders – but know your limitsLongannet Power Station Head of Security and Local Councillor (left) with local interest group reps. 8
  9. 9. Listen… no really listen!• Adjust your messaging to meet your stakeholders at their level• Provide one point of contact for stakeholders "Wisdom is the – Support team members with the most passion, reward for a enthusiasm and commitment to take these roles, lifetime of helping them feed information back to the Project listening... when youd have Team preferred to talk.”• Always track and respond to questions - D.J. Kaufman – All responses should be open, transparent and timely – Tracking questions helps to refine messaging and understand stakeholder concerns• Control the timing, agenda and if possible the location/ layout for any consultation or engagement activity 9
  10. 10. Establish trust and credibility • Communicate openly and honestly particularly around areas of risk • Third party advocacy and independent review • Work with all project partners to create a unified, consistent CCS proposition • Do your homework and produce reference materials prior to meetingsProf. Stuart Haszeldine, ScottishPower CCS Professor, University of Edinburgh 10
  11. 11. Razzle Dazzle• Important balance between sparkle and substance – Positive publicity and proud ambitious messaging can create excitement and momentum behind a project – However, headlines with no substance destroy credibility Local junior school graffiti art created at Longannet PowerStation for the MTU launch. 11
  12. 12. In it for the long haul • Fully integrate engagement activities into the Project Programme for the life of the Project • Develop clear consultation plan and communicate this to all relevant stakeholders • Highlight all tangible examples of commitment to reassure and motivate stakeholders • Establish set engagement check points and always brief key stakeholders in advance of any major announcementsExamples of site visits to Longannet Power Station. 12
  13. 13. 3 Platinum Products… Advocating Advocacy De-Engineering Your Team Kirsty McNab P6 Tom Melville P7 Ed Education, Education, Education d 13
  14. 14. Advocating Advocacy • Cross party political support • Environmental NGO support • Introduces key members of our CCS team • Value in terms of independent advocacy, but also in awareness raising amongst key stakeholders • Not without it’s factual challenges though! 14
  15. 15. De-Engineer Your Team • Media training • Away day messaging sessions • Prepared slide packs & speeches • Messaging memory joggers • Stakeholder exposure • Affirming feedback • Senior Executive recognition of achievement Positive response from stakeholders and the CCS Team! 15
  16. 16. Education, Education, Education 16
  17. 17. Summary Contact: kirsty.anderson2@scottishpower.com 17
  18. 18. Engaging with Carbon Capture andStorage (CCS)Kirsty Anderson, CCS Knowledge Share Manager04 October 2011 18

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